In the past, marketing and sales professionals worked in isolation; however, thanks to technology, marketers can connect with prospective customers, as well as fellow marketers, through social media platforms like LinkedIn, Facebook, and Google+. Likewise, sales people can connect with potential customers through online marketplaces like eBay and Amazon, as well as traditional methods such as cold-calling or attending networking events.
While the world of marketing and sales was able to function effectively without a formal education, today’s marketplace demands that you have a firm grasp of marketing principles and an understanding of how to apply those principals to the world of business.
If you’re interested in pursuing a degree in online marketing and sales, there are a number of bachelor’s degrees and/or certificate programs that you can choose from. Below, you’ll find an overview of what these degrees have to offer and a short explanation as to why you might want to consider studying online marketing and sales on your own time, rather than committing to a full-time program.
Bachelor of Science in Marketing
If you’re looking for a one-stop-shop for all your marketing needs, then the Bachelor of Science in Marketing is for you. The Bachelor of Science in Marketing provides you with a firm grounding in marketing theory and practice while also equipping you to meet the ever-changing demands of tomorrow’s marketplace.
The Bachelor of Science in Marketing is not a stand-alone degree; rather, it’s a comprehensive program that incorporates both marketing theory and practice. In addition to equipping you with the tools you need to succeed in a marketing role, this degree will help you develop your personal brand, explore marketing analytics, and create marketing campaigns that meet the needs of your target audience. Additionally, you will develop essential skills like writing SEO-friendly content, using social media, and analyzing marketing data to determine effective marketing strategies.
Bachelor of Science in Business Administration
If you’re looking for a traditional business education that will equip you with the skills you need to succeed in a management role, then the Bachelor of Science in Business Administration may be what you’re looking for. The Bachelor of Science in Business Administration provides you with a firm grounding in business theory and practice while also equipping you to work independently and with a team of individuals.
This degree is ideal for those who want to become a change agent; someone who is able to drive tangible results from the analysis of data, trends, and consumer behavior. Like the other business degrees mentioned on this page, the Bachelor of Science in Business Administration provides you with a solid foundation in economics, finance, and management while also equipping you with the essential tools required for effective problem-solving and decision-making. With a Bachelor of Science in Business Administration, you will develop the skills you need to succeed as a manager, entrepreneur, or in any other capacity.
Marketing and Sales Certificate
If you’re looking for a quick-win in the form of a certificate that will prepare you to join a team of marketers or sales professionals, then the Marketing and Sales Certificate may be what you’re looking for. Like the other certificates listed here, the Marketing and Sales Certificate does not require a traditional four-year degree to attain, but rather, a college or university education.
This certificate program does not prepare you for a stand-alone role in the field of marketing and sales, but rather, it gives you a competitive edge in a team of marketers or sales professionals. Similar to the other certificates listed here, the Marketing and Sales Certificate equips you with the essential knowledge and tools you need to succeed in a marketing or sales role. With the Marketing and Sales Certificate, you will develop the skills you need to succeed as a part of a team.
General Business Certificate
If you’re looking for a quick-win in the form of a certificate that will prepare you for a role in a firm, then the General Business Certificate may be what you’re looking for. Like the other certificates listed here, the General Business Certificate does not require a traditional four-year degree to attain, but rather, a college or university education.
This certificate program does not prepare you for a stand-alone role in the field of marketing or sales, but rather, it gives you a competitive edge in a firm. Similar to the other certificates listed here, the General Business Certificate equips you with the essential knowledge and tools you need to succeed in a marketing or sales role. With the General Business Certificate, you will develop the skills you need to succeed as a part of a team.
Hopefully, this article was helpful. If you have a firm grasp of the essentials, you may consider exploring these programs, or you may decide that a traditional four-year degree is what you need to succeed in the field of marketing or sales.