Ever wonder what makes a successful marketer or public relations professional? What skills set them apart from the rest of the pack?

To find the answers, you have to look no further than their degrees.

According to the 2019 Marketing and PR job market report from LinkedIn and IDEA, the demand for marketing and public relations professionals with a bachelor’s degree (BA) is expected to increase by 24% in the next five years, with a projected 41,600 jobs available.

So, if you’re looking to break into the field or are just curious about what makes a successful marketer or PR professional, this report should help.

Which Degree to Focus On?

While a bachelor’s degree isn’t required to enter into marketing or public relations, it certainly doesn’t hurt. In fact, having a BA will certainly set you apart from the rest of the applicants. You will have the opportunity to explore various topics in depth, which will give you a distinct advantage when applying for jobs.

According to the 2019 Marketing and PR job market report from LinkedIn and IDEA, the demand for marketing and PR professionals with a bachelor’s degree (BA) is expected to increase by 24% in the next five years, with a projected 41,600 jobs available.

If you’re looking for an in-demand career with plenty of job opportunities, consider pursuing a bachelor’s degree in marketing or public relations. Keep in mind that you will need to gain practical experience as well (on the job or through internships).

Marketing & Public Relations Major

If you’re planning on majoring in Marketing or Public Relations, you’ll need to determine what you need to learn to become the best possible candidate. To land a job in marketing, you will need to show that you have mastered the fundamentals of marketing including; marketing research, marketing analytics, marketing strategy, and marketing execution. To prepare for PR, you will need to understand the fundamentals of journalism including; researching a topic, writing narrative journalism, and communicating with a diverse audience.

If you’re looking to break into the field and want to know what you should study, explore our marketing or public relations degrees, which will help you develop the right skills for the job market.

Minor In Marketing

If you’re not quite sure what a marketing degree is all about, consider exploring our minor in marketing. With this minor, you will gain valuable experience in marketing research, analysis, and strategy. While taking a minor in marketing doesn’t guarantee you a job, it will certainly give you an advantage over applicants who don’t have one.

Marketing & Public Relations Career Pathways

Depending on your career goals, you may decide that a marketing or public relations degree isn’t for you. In that case, you can consider other career options including; finance, advertising, sales, and economics. If you want to become a manager or director, however, you may want to explore further degrees including; MBA, MPA, or MS in business administration. Alternatively, you can look into a master’s program in business administration with a concentration in marketing.

A marketing or public relations degree is a good starting point for your career, but you should also explore various options because it really depends on your personal goals. Think about what you want to do, then research the requirements for the job you hope to obtain.

Marketing & Public Relations Job Trends

From a lack of labor force participation to higher female and minority employment, the marketing and public relations industries have changed significantly in the past decade. In 2018, 11.1% of the American workforce was engaged in marketing and public relations, compared to 9.2% in 2008. What’s more, the share of marketing and public relations professionals aged 55 or older has more than doubled, from 4.6% to 11.1% in the past decade. For more information, visit the BizEaze blog here.

Why A Marketing/Public Relations Degree Is Useful For Your Future

Now that you know the various degrees that you can obtain in marketing and public relations, you may wonder why you should study them at all. Here are just a few reasons why.

• The marketing and public relations industries are among the most in-demand industries. In fact, as we’ve mentioned above, the demand for marketers and public relations professionals with a bachelor’s degree is expected to increase by 24% in the next five years.
• Marketing and public relations are vital to any business. Whether your business focuses on marketing to consumers or promoting your products to other companies, you will need to know how to do both.
• A marketing or public relations degree will teach you how to think systematically and analytically about marketing and communications issues. This is a much-needed skill in today’s ever-changing marketing and communications landscape.
• The competitive job market can be tough, especially if you don’t have a degree. A marketing or public relations degree will give you a distinct advantage over applicants who don’t have one.

Where Can I Study?

If you’re wondering where you can study to obtain a marketing or public relations degree, consider looking at our guide to the top 20 universities for business studies. Several of these schools also offer bachelor’s degrees in marketing and public relations. You can also study abroad for a semester or a year, and gain valuable work experience that will further boost your career.

Keywords

If you’re passionate about marketing and public relations, you can become an agent for a marketing agency that specializes in keyword analysis and SEO (search engine optimization). To qualify, you need to have an undergraduate degree in marketing, business administration, or public relations, and you must be willing to work on a commission basis, which means you will get paid according to how many people click on your ads.

Getting A Job

Once you graduate, you will have the opportunity to apply for a job. According to the 2019 Marketing and PR job market report from LinkedIn and IDEA, the demand for marketing and public relations professionals with a bachelor’s degree (BA) is expected to increase by 24% in the next five years, with a projected 41,600 jobs available.

If you’re looking to break into the field or are just curious about what makes a successful marketer or PR professional, this report should help.