How to Gain Marketing Exposure Online (and Get Traffic!)

For years, marketing professionals have tried to figure out how to gain more consumer awareness and exposure online. They’ve studied demographics, psychographics, social media, and various other platforms, and tried to devise strategies to increase online engagement.

As the internet grew and additional platforms came into existence, marketing leaders understood the need to adapt their strategies and approaches to fit these new media environments. They also needed to understand the motivations of consumers across different platforms, creating content for specific platforms, and engaging with consumers through various methods.

Today, digital marketing strategies and tactics are more important than ever. If you want to succeed as a business, you can’t afford to ignore the strategies and approaches that work best in today’s digital world.

Marketing In The Digital Age

Before the internet, marketing had been largely focused on newspapers, magazines, and television. However, with the advent of social media, search engine optimization, and other digital marketing techniques and platforms, the field has changed.

These platforms allow for marketers to connect with individual consumers and create bespoke messages, offers, and activities that encourage the desired action. As a result, digital marketing activity is now considerably more sophisticated than simple SEO, social media marketing, and advertising.

What Is Digital Marketing?

Put simply, digital marketing is any type of marketing activity that takes place in cyberspace – including email marketing, search engine optimization, and social media marketing.

It typically combines online marketing with offline marketing techniques, (such as SEO, social media, and radio advertising). As a result, it’s often described as “hybrid marketing” or “multimedia marketing.”

Why Is Digital Marketing Important?

Marketing in the digital age is important because consumers have a large amount of choice when it comes to where they get their information and products. This makes it increasingly difficult to gain market share and engage with consumers. Moreover, with audiences fragmented across different platforms, it’s difficult to track the actions and behaviors of people to gain better understanding of what resonates with them and encourages them to act or react in a certain way.

Decision-making can also be complicated. Marketers need to understand the various motives of their customers and gain an insight into what will make them choose their product or service over others. Moreover, with customers becoming more sophisticated and educated about the marketing process, marketers need to devise strategies that not only convince them to purchase the product but also inspire them to talk about it with their friends.

What Is SEO?

Search engine optimization, or SEO, is the process of improving the ranking of website content in search engine results – generally, the more ‘social’ the better. (In other words, optimizing for ‘social media’ can also improve SEO.)

SEO basically focuses on attracting organic traffic to a site. Organic traffic is traffic that comes from searches done using Google, Bing, or other popular search engines.

Why Is SEO Important?

SEO is important because it allows websites to gain a higher search ranking which, in turn, attracts more organic traffic. Moreover, SEO helps to establish the authority of a website or brand and improves the user experience by making it simpler for them to find the information they’re looking for. (For example, if someone types ‘hair extensions’ into Google, the first result is probably going to be for a hair salon or store.)

SEO also helps to establish the authority of a website or brand. If someone searches for a specific brand or product and does not find any results, they might assume that the brand or product does not exist or is not well known. However, if the search results are for a website that is optimised for SEO, the person will most likely assume that the website is associated with the brand or product and might choose to click on it.

How Is Social Media Important?

Social media, including Twitter, Facebook, and Instagram, is important because it allows businesses to connect with potential customers, establish their authority, and show customers that they care.

When a brand or business uses social media, they typically post regularly and engage with their audience. They might use various platforms to reach a more targeted audience or those interested in their product or service. (For example, a business that sells skincare products might use Facebook to connect with those interested in skincare or dermatology, while a business that distributes lifestyle products might use Instagram to target those interested in fashion.)

Why Is Social Media Important?

Social media is important because consumers have a large amount of choice when it comes to where they get their information. This means that businesses have to carefully consider which platforms they use in order to reach the right audience. (In addition to the previously mentioned websites, consumers can find a variety of news websites, blogs, and forums that cover subjects related to their industry.)

In today’s world, consumers more often than not expect brands to have a social media presence. If someone is looking for your product or service, they might expect to see your social media channels – whether it’s on YouTube, Instagram, or Twitter.

Why Are Radio Ads Important?

Radio ads are important because they can be highly targeted, delivering well-designed audio messages to specific audiences. (In other words, you can target people based on their location, what they listen to, and other demographics.)

Moreover, radio ads provide businesses with a cheap and easy way to get their message out to the public. If someone is driving down the highway and hears a radio ad for a gas station, they may very well pull over and visit that gas station, especially if it’s close to where they are staying. (This might even inspire them to tune in to another station to hear more ads.)

Last but not least, radio ads allow businesses to get their message out to the public in a format that is easy for them to understand. If someone is driving down the highway and tuning into a radio station to get information about a product or service, the last thing they want to do is listen to a jumble of words that make no sense.

The bottom line is that if you want to succeed as a business, you can’t afford to ignore the strategies and approaches that work best in today’s digital world.