It’s been a tough year for many traditional retailers. With COVID-19 restrictions lifted, people want to spend more freely and businesses are booming. Online marketing channels have proven to be a safe haven during these challenging times, providing customers with the comfort of shopping from the safety of their homes. But that doesn’t mean online marketing is easy.
Marketing to Millennials
Millennials are the largest generation in the US, making up 47% of the population. They account for over 90% of all consumer purchases, especially online. Although the number of millennials continues to rise, the generation is often portrayed as distrustful of business and motivated more by values than financial security.
Marketing to millennials means different things to different businesses. To appeal to this audience, you must understand their values, interests, and lifestyle. Tailored marketing methods including blog posts, videos, and emails can help businesses engage with this audience and encourage them to purchase their products. For instance, if your product relates to music, streaming services, or video games, these are all areas that you can address through content.
The Importance of Brand Building
Building brands is difficult. It takes time, resources, and a lot of effort. But brand loyalty is essential in attracting and retaining customers. One of the best ways to build a brand is through word-of-mouth marketing. Your customers will tell others about your business, and your business will grow organically through this process. In today’s digital landscape, this type of marketing is more important than ever.
If you’re looking to build a brand, why not consider pursuing sponsored posts on social media platforms such as Google Ads or Facebook Ads? These are free to use and allow you to connect with potential customers who are already familiar with your brand. You also have the option of paying to have ads delivered to certain audiences (e.g., female Millennials in North America) through paid search.
One of the biggest challenges for online marketers is gaining credibility when it comes to marketing methods and results. In a time where fake news is rampant and people are constantly looking for ways to be tricked, viral marketing has become an essential tool in establishing your business as a reliable brand.
Viral marketing is the practice of marketing a product or service through online platforms such as blogs, social media, and emails. The advantage of viral marketing is that it allows you to target a large audience quickly and with precision. The disadvantage is that it’s difficult to measure the results of a viral campaign and it can be difficult to track down the influencers and creators of memes and videos you use in your campaign. To combat this, you can use digital marketing platforms that integrate performance metrics with a simplified dashboard. This integrated reporting provides you with everything you need to know without having to hunt down spreadsheets and pie charts to analyze results.
If you have a sales team, you might already be doing some content marketing. But, did you know that 96% of consumers see content as a way to learn about a brand or product? In a world full of information, people are skimming the internet for bargains or looking for advice on a certain product. Your marketing content should reflect this strategy.
When done right, content marketing can be highly effective. You can target specific types of content to different audiences based on interests, behaviors, or demographics. Additionally, you can measure the success of a content marketing campaign through social media platforms and landing pages. If you want to get started, here are some helpful tips.
The Importance of SEO
Search Engine Optimization (SEO) is the practice of optimizing your website content so that it appears in the “natural” or organic search results on search engines such as Google. To appear in the organic results, your content must meet the following criteria:
- High-quality content
- Fresh content
- Content that is relevant and useful to potential customers
- Customers must be able to discover your content easily via a simple internet search.
- Pro-active content marketing
- Content that is published frequently
- Domain authority
If you want to be found in the organic search results of Google, you will need to meet all of these criteria. In our experience, having a quality SEO strategy can mean the difference between having a successful and long-lasting campaign and struggling to find an audience.
Blogs are extremely useful when it comes to SEO. Not only does content published on a blog gain credibility with the search engines, but it also provides useful content to your target audience. If you want to learn more about SEO and become an expert, here are some helpful tips.
Video content is growing in popularity, especially among younger audiences. According to HubSpot Blogs research, 78% of Millennials watch videos to learn about products or brands. Additionally, 56% of Gen Z and 49% of Millennials use videos in their learning journeys.
Videos allow for greater creativity and can engage your audience in new ways. Whether you’re using video to explain the benefits of your product or to entertain your customers, videos can help your business stand out. To attract more customers to your business, consider using a video to explain your pricing, or to show a customer service representative answering questions or addressing grievances.
Blogs, SEO, videos—these are all key components to winning the war for customers’ attention. If you want to be seen as a brand that people can rely on for reliable and authoritative information, set yourself up for success with a content marketing strategy.