Online Marketing: How to Get More Attention and Traffic

When you’re starting a business, one of the first things you need to consider is how to market your product or service. In today’s digital world, marketing means using all the tools and platforms available online to get the word out about your business.
And what’s better is that you can do this from the comfort of your home!

With the right marketing mix, you can reach millions of potential customers all across the world. That’s incredibly powerful.

In this article, we’ll discuss four key steps you can take to make the most of your online marketing strategy and drive more traffic to your website.

Step one: Select the right audience

The very first thing you need to do is identify who the right audience is for your product. This is the group of people most likely to be interested in what you have to offer. When you have a clear picture of who you’re aiming at, the rest of the steps will fall into place smoothly.

You must be able to target your audience successfully to maximize the results of your marketing efforts. It’s all about being able to speak to your audience and engaging with them. Think of a time when you received a mailing from an unknown business. Chances are you’d be more likely to read it than to toss it aside.

Nowadays, with the right targeting tools, you can find your ideal customers and engage with them through personalized emails or text messages. Think of the latter as a combination of a blog post and a sales pitch. If writing blogs is new to you, take some time to read the best-selling blogs in your industry to find themes, ideas, and approaches you can use to engage your audience and attract potential buyers to your business.

Step two: Create compelling content

Once you’ve chosen your audience, the next step is to create compelling content. Content is one of the most important aspects of any online marketing campaign. It can be anything from a blog post to an infographic, a podcast episode, or a video. The better the content the greater the chance of attracting customers to your products or services.

You need to provide value to your audience in order to engage them and keep them coming back for more. A key way of creating value is through content creation. Whether you’re using tools like Hootsuite to plan and schedule your content or you’re taking matters into your hands and crafting each piece of content yourself, you need to make sure that the content you create is valuable. And we mean really valuable. Think of a time when you received a great deal on a product and then used it to purchase a related product or service.

Nowadays, many businesses achieve great success with content marketing, particularly eCommerce stores. In fact, 79% of consumers have bought a product or service after reading an article or watching a video about it.

Step three: Distribute your content strategically

Once you’ve got compelling content, the next step is to distribute it strategically to gain the greatest impact. You can put out a new blog post every week, but if you want to grow your business successfully, you need to put out content when and where your audience is most receptive to it.

To achieve success with content marketing, you need to understand when, where, and how to distribute your content. Use tools like Hootsuite’s content calendar to lay out a plan for the months ahead and keep track of all your content, wherever it is in the process of being published. You can also use Hootsuite’s reach feature to identify the most influential individuals in your industry and target them with your content to generate the greatest impact.

Step four: Measure the results of your campaign

The last step in an online marketing campaign is to measure the results and tweak your strategy accordingly. You can use tools such as Hootsuite to track the success of your campaign and identify key performance indicators (KPIs). Simply log into your account and look for the green “progress” button in the top right corner of your screen. When you click on this, you’ll see a list of all your active campaigns, along with key performance indicators (KPIs) for each one. Use this information to determine which campaign is performing best and to identify areas for improvement.

As you can see from the example above, we’ve used the Hootsuite dashboard to identify three key performance indicators (KPIs):

  • Unique visits
  • Online marketing revenue
  • Conversion rate

Each KPI provides a single figure representing the performance of your campaign. For example, if you’re tracking the success of your online marketing efforts through the number of unique visits to your website, the goal is to get as many people as possible to visit your site. As a general rule, you should focus on getting as many unique visitors as you can while maintaining a good conversion rate (the number of people who actually take action and generate revenue).

If you want to grow your business, you need to focus on getting as many people as possible to visit your site. This article is going to help you become an expert in getting traffic to your site. Let’s get started.