If you’re looking for a career that will allow you to make a real difference in this world, look no further than online marketing and communications. An online marketing degree from Brock University will educate you on the theory and practice of marketing events and products online. You will learn how to market online, establish a digital presence, design websites, create social media content, operate a marketing campaign, measure the results of your work, and much more.
With a solid foundation in marketing theory, you will be able to apply what you have learned in a real-life marketing situation. Once you have gained valuable experience by working for a marketing firm, you will be able to find immediate employment in a marketing role, or you can further your education and train for a role in online marketing management.
Why Choose Online Marketing?
If you’re looking to break into the world of marketing, you’re in luck because there are a number of opportunities in the field. According to the U.S. Bureau of Labor Statistics, about 84,000 new marketing jobs will be available by 2022. The field is projected to grow by 22% between now and then.
Further to that, marketing is one of the most in-demand fields among millennials. According to LinkedIn, 89% of millennials plan on pursuing a career in marketing, compared to 81% of Gen-Z and 77% of baby boomers.
The demand for marketers is clear. However, the job search can be difficult. According to LinkedIn, marketing managers typically earn about $130,000 to $140,000 annually. That’s not including sales or advertising roles, which can also be rewarding.
Marketing is a Vast Sector
In addition to the above, marketing is a vast sector, encompassing online marketing and marketing analytics, marketing management, marketing communications, marketing research, and more. With so much variety, your skill set will be highly valued in today’s job market.
Where Can I Work?
Since marketing is such a vast sector, your opportunities for employment are virtually limitless. Some of the most in-demand employers for marketing graduates include:
- Marketing agencies
- Digital marketing agencies
- Media agencies
- Branded content agencies
- Online marketing firms
- Sports marketing firms
- CPG marketing firms
- Healthcare marketing firms
- Advertising agencies
- Publishing companies
- Event marketing firms
- Data analysis firms
- In-House Counsel
In short, since marketing is a sector that will continue to grow, you will be able to find employment whether you have a marketing degree or not. However, having a marketing degree will certainly put you ahead of the competition.
Degree to Impress Employers
With so much competition for jobs, employers are always on the lookout for new staff. One way they can differentiate between candidates is by assessing your educational background. According to LinkedIn, employers are 2.5 times more likely to hire you if you have a graduate degree. Further to that, having a master’s degree in communications will also impress employers, as it shows you have the required general education as well as the practical knowledge of modern marketing.
Fast-Track to a Senior Role
If you’re looking to expedite your career, a degree in online marketing will put you ahead of the competition. Once you complete your degree, you will have the opportunity to further your education and gain valuable workplace experience. You can then look for a senior role at a marketing firm or agency, or you can seek employment in an in-house position at a company.
Choose the Right University
Although having a marketing degree will impress employers, it doesn’t mean that any university offers an online marketing degree. You need to be aware of the reputations of different schools, as well as the costs associated with your studies. With that in mind, here are some of the best universities for an online marketing degree:
- Brock University
- Columbia University
- Cornell University
- Dartmouth College
- Indiana University
- New York University
- Rutgers University
- San Francisco University
- Stanford University
- The George Washington University
In case you’re curious, the above list includes accredited universities for an online marketing degree. You will not find a brick-and-mortar campus for any of these schools, which means you will not have to travel to class frequently. This, in turn, will save you both time and money.
Choosing a university that has an accredited online marketing degree is a sound decision because you know you’re getting an education that is going to be highly valued in the workplace. Further to that, all of the above universities are considered to be elite, which means you will have the opportunity to gain valuable job contacts and make influential connections within the industry.
Marketing Degree: A Step in the Right Direction
An online marketing degree from Brock University is a step in the right direction for anyone pursuing a career in marketing. Since marketing is a vast sector, your skills will be highly valued in today’s job market. As a matter of fact, according to the U.S. Bureau of Labor Statistics, about 84,000 new jobs will be available for marketing graduates by 2022.
Further to that, having a business background, you will be able to find immediate employment in a marketing role, or you can further your education and train for a role in online marketing management.
If you’re serious about breaking into the world of marketing, then an online marketing degree from Brock University is a solid choice. With so much competition for jobs, employers are always on the lookout for new staff. Having a business degree will give you the edge you need to get that job, or to further your education and train for a role in modern marketing.