Online Marketing and Advertising Agreement? What Does It Cover?

It is no secret that the online marketing and advertising worlds are changing due to the growing importance of online reviews and testimonials. To ensure that you are prepared for this upcoming shift, one of the best decisions you can make is to reach an agreement with an agency that specializes in online marketing and advertising. With this agreement in place, you can be sure that you are covered from all angles, so that when the time comes to make changes you can rest assured that your needs will be taken care of.

Depending on your goals and the budget you have available, there are numerous ways in which you can approach online marketing and advertising. This might include paying for ads on social media platforms like Facebook and Instagram, using a call-to-action (CTA) button to encourage visitors to click through to your website, or using a guide to help users find the best products for their needs.

To learn more, I reached out to Arpels Media, a company that provides a full-service solution for businesses that want to thrive in the digital world. I asked them to explain the basics of this type of agreement with an FAQ, and they graciously obliged.

An FAQ On Online Marketing And Advertising Agreements

Here is the answer to some of the most common questions I had about online marketing and advertising agreements.

Is This Type Of Agreement Necessary?

Yes. Even if you are just starting out, it is undoubtedly beneficial to have an agreement in place. You will need to establish a budget and identify specific goals, but without an agreement in place you will be operating blind. For example, if you are spending money on radio ads and they aren’t working out, you will have no proof that they aren’t delivering the desired results and you’ll be wasting your time and money without any guarantees.

An online marketing and advertising agreement will also be beneficial for agencies. Without one, it can be difficult to establish credibility with clients, which in turn makes establishing business relationships more difficult. Additionally, having an agreement in place will make it easier for both parties to understand each other’s roles and responsibilities. This will not only help build trust but will also ensure that each person is held accountable for their actions.

What Should You Include In Your Agreement?

The basic structure of your agreement should include the following components:

  • A description of the services you will receive from the agency (these can be varied, so make sure you ask for everything you need when you are initially meeting with the agency.)
  • The agency’s pricing (make sure you ask for a written proposal before you commit to anything)
  • A description of the marketing and advertising strategies the agency will use (again, ensure you have proof of this before you sign the contract)
  • A detailed plan on how you will measure the success of the campaign (be sure to ask for examples of how they will track and report on these results.)
  • Pricing information (for both the initial set-up fee and any monthly fees)
  • The length of the contract (make sure you ask for a written proposal for this as well)
  • A review of the contract with the agency (this should be done at least once during the first year of the contract)
  • A review of the contract with the agency (this should be done at least once during the first year of the contract)

What Should You Avoid In Your Agreement?

The following should be avoided in your agreement: