Online Marketing And Advertisement Firms | Online Marketing and Ad Firm Basics: What You Need to Know

With the evolution of social media, online marketing has changed. What was once considered offline marketing is now considered online marketing. The lines between marketing and digital marketing have blurred. So whether you’re a marketer seeking to dive into the world of online marketing or advertiser seeking to understand the basics of online marketing, this article is for you.

Why Should You Care About Online Marketing And Advertising?

Wellness businesses care about online marketing for the same reason we all do: because it works. According to HubSpot Blogs’ research, 94% of consumers use the internet to research local businesses before visiting them in person (Oberlo, 2018).

In a world full of noise, consumers have grown tired of noise. They want to find the sweet spot to connect with a business and learn more about what that business has to offer. For businesses, engaging with their customers through social media means having a direct line to the people who matter most: the consumers. And for marketers, having this direct line means being able to engage with potential customers in order to learn about their interests, values, and behaviors. These three areas, known as the Customer Lifecycle Process, form the basis of marketing.](https://www.youtube.com/watch?v=BmzkbxNHoU)

With the right strategy, online marketing and advertising can be a powerful combination that helps businesses connect with consumers and grow their business. Let’s explore how.

What Is Digital Marketing?

For those seeking to venture into the world of digital marketing, this can be a little overwhelming. According to HubSpot Blogs’ research, 71% of consumers feel that having too many options of what to read and watch is a turn-off, while 49% feel that having too many choices is distracting (Oberlo, 2018).

To keep things simple, let’s define digital marketing as the use of digital tools, such as websites, blog posts, and social media, to attract potential customers and build your brand (HubSpot Blogs, 2019).

What Is Online Marketing?

For those seeking to venture into the world of online marketing, this can be a little overwhelming. According to HubSpot Blogs’ research, 71% of consumers feel that having too many options of what to read and watch is a turn-off, while 49% feel that having too many choices is distracting (Oberlo, 2018).

To keep things simple, let’s define online marketing as the use of digital tools, such as websites, blog posts, and social media, to attract potential customers and build your brand (HubSpot Blogs, 2019).

What Is Marketing?

For those seeking to venture into the world of marketing, this can be a little overwhelming. According to HubSpot Blogs’ research, 94% of consumers use the internet to research local businesses before visiting them in person (Oberlo, 2018).

To keep things simple, let’s define marketing as the activity of promoting a product or service, achieving sales through various forms of communication (such as advertising or PR), and analyzing the performance of those efforts (HubSpot Blogs, 2019).

How Do You Report On Performance In Digital Marketing?

To review the performance of your digital marketing efforts, you’ll need to set a benchmark (known as a metric) to track your progress. The most common benchmark is cost-per-acquisition (CPA), which measures the amount of money you’ve spent on advertising and the number of leads you’ve acquired (HubSpot Blogs, 2019).

Once you’ve set your benchmark, you can track your performance against it and identify areas for improvement. For example, if your CPA is $100 and you’ve spent $200 on advertising, you’ll know that you’ve made a profit of $100 on the campaign (assuming you’ve already spent $0 on costs, such as web hosting fees and ad banners). In this case, you can say that your performance has improved by 20% compared to the previous year (assuming there were no changes to the costs of advertising and lead generation).