The world of marketing is changing. Traditional marketing methods relying on TV spots, radio stations, billboards, and magazine spreads are being replaced by digital marketing campaigns, online marketing platforms, and social media tactics. To keep up with these tactics, traditional marketing degrees are no longer sufficient. A higher education is necessary to prepare for a job in this brand new industry.

An online marketing analytics certificate is a relatively new addition to the certificate family. This program allows students to specialize in marketing analytics and build a strong foundation in the field. Students will learn essential skills for digging into big data, extracting useful information, and presenting their findings to an audience (marketing managers, executives, and those who plan marketing campaigns).

An online marketing analytics certificate helps you establish professional credentials and gain in-demand job skills. With the constantly evolving digital landscape, it’s essential that marketers and advertising agencies understand the value and benefits of using data to drive marketing decisions. According to the 2018 Data Report by GAP, nearly every marketer will require an analytics background to thrive in their roles.

Why an Online Marketing Analytics Certificate?

While many universities have adapted their curriculum to incorporate modern marketing methods, these methods are still regarded as a set of techniques to be learned rather than understood as a way of thinking. Traditional marketing degrees don’t necessarily teach you how to use data to drive and optimize marketing decisions, how to present your findings, or how to use analytics tools like Google Analytics or Facebook Analytics. They also don’t provide you with any real-world experience in data analysis or marketing, which is why a bachelor’s degree in marketing is considered less valuable than an equivalent degree in economics or business administration.

An online marketing analytics certificate bridges this gap. It allows you to develop a strong foundation in the field while gaining the necessary experience. Moreover, with more and more businesses shifting to online marketing methods, the demand for skilled marketers is growing.)

What Will I Learn?

An online marketing analytics certificate program uses a mix of theory and practice to teach you the ins and outs of marketing analytics. You’ll learn the fundamental analysis techniques and tools used by marketers, marketers managers, and e-commerce businesses. You’ll also examine the effect that marketing has on a business and how data can be used to optimize the functioning of a marketing department. Moreover, you’ll gain experience by analyzing real-world cases from industry analysts, businesses, and other platforms.

Besides, you’ll develop a strong foundation in Excel and statistics by taking courses such as Basic Statistics for Non-Scientists, Probability, and Statistics for Engineers, and Data Analysis Using R and Python. These courses will not only prepare you for your career in marketing but will also give you an edge in any industry because they’ll expand your mind and allow you to gain new perspectives.

Who Should Consider This Certificate?

This certificate is for anyone who’s interested in marketing analytics, but not necessarily for those who want to become data scientists. Many large organizations like Google, Facebook, and Amazon offer data scientist positions, which require a PhD, in addition to a solid background in data analysis. However, these positions are usually closed to applicants without a PhD. Moreover, even if you don’t end up applying for a data scientist position, a degree in marketing analytics will give you a leg up in the job market.

In a nutshell, this certificate will teach you the theory and methods of online marketing analytics, allowing you to conduct research, draw conclusions, and present your findings to an audience (marketing managers, executives, and those who plan marketing campaigns).

How Do I Earn Credits?

You’ll earn credits while you study, so you won’t necessarily have to complete the whole program in order to receive your degree. Each course will have a series of assignments that you’ll need to complete in order to move forward. Most of these courses can be done on your own time, so you won’t have to interrupt your studies to work. Moreover, many of these courses are graded on a professor-directed basis, so you’ll need to make sure that you attend and participate in all course sessions in order to get the best results.

As you complete these courses, you’ll be able to apply for a job in data analysis, marketing research, or business intelligence (BI). Many large organizations like Google, Facebook, and Amazon offer positions in these areas, which require a bachelor’s degree in economics, business administration, or marketing.

How Long Does It Take To Complete This Program?

The exact time it takes to complete this degree will vary, but you’ll need to dedicate at least two years of full-time study to complete it. While many students take longer, the good news is that you’ll be graduating with a degree that is accredited by the International Association of Marketing Corporation (IAMC).

Moreover, with more and more businesses shifting to online marketing methods, the demand for skilled marketers is growing. According to the 2018 Data Report by GAP, almost every marketer will require an analytics background to thrive in their roles.

With an accredited marketing degree in hand, you can look forward to a diverse career in marketing. You might end up working for a brand or business that you’ve always wanted to help, analyzing data to see how marketing tactics are performing, or starting your own marketing consultancy. The sky is the limit.

No matter what, having a degree from an accredited program will put you ahead of the competition.