The demand for digital marketing analytics professionals is expected to grow by 24% worldwide by 2021, according to the International Federation of Accountants (IFAC).
The field of digital marketing analytics combines business and technology, and deals with the collection, analysis, and interpretation of data about consumers’ interactions with advertisements and marketing content.
This data is typically gathered from multiple sources, such as online activity, social media, and mobile apps. As there is no standardized approach to analytics, each organization collects data in a different way, which makes it more difficult to compare and analyze results across industries.
Why Study Online Marketing Analytics?
As the economy begins to shift towards a digital sphere, more and more businesses are relying on online marketing to grow and prosper. In 2021 alone, online marketing is predicted to generate $16.9 billion USD in revenue.
This is expected to rise to $26.7 billion USD by 2025.
This makes marketing analytics a crucial career choice for future business leaders, and provides students with a potentially lucrative career opportunity.
Career Prospects
The demand for online marketing analytics professionals is expected to grow by 24% worldwide by 2021, according to the International Federation of Accountants (IFAC).
The field of digital marketing analytics combines business and technology, and deals with the collection, analysis, and interpretation of data about consumers’ interactions with advertisements and marketing content.
This data is typically gathered from multiple sources, such as online activity, social media, and mobile apps. As there is no standardized approach to analytics, each organization collects data in a different way, which makes it more difficult to compare and analyze results across industries.
Key Takeaways
From a purely financial perspective, it is essential to determine the ROI (return on investment) of an online marketing campaign. This typically involves measuring the financial impact of an ad or campaign, relative to the budget spent, against a metric which represents the efficiency and success of the campaign.
Who Should Consider Studying Online Marketing Analytics?
If you’re passionate about marketing, data, and analytics, then consider studying online marketing analytics. Alternatively, if you’re looking to enter the field, or are already in the industry and looking to further your education, then an online marketing analytics degree could be the perfect fit.
For those seeking to make a living in marketing, a career in analytics is a great way to not only gain valuable knowledge, but also to be able to utilize your analytical skills to their fullest. Ultimately, the goal is to use data to make better decisions and improve the user experience.
Top-Notch Education
One of the things that makes online marketing analytics different from other fields is that it requires a unique combination of knowledge from various disciplines, including business, engineering, and information technology. Furthermore, being able to analyze large datasets and produce informative reports using tools such as R and Python can be essential. A typical degree program in online marketing analytics will cover the following topics:
- Principles of Data Analytics
- Big Data Analytics
- Social Media Analytics
- E-commerce Analytics
- Marketing Analytics
Depending on your career goals, you might also be required to take classes in business, economics, and communications. Since marketing analytics is a relatively new field, employers are likely to seek candidates who are intelligent, creative, and can take initiative.
Career Opportunities
The demand for internet marketing analysts is expected to grow by 25% worldwide by 2021, according to the International Federation of Accountants (IFAC).
The field of digital marketing analytics combines business and technology, and deals with the collection, analysis, and interpretation of data about consumers’ interactions with advertisements and marketing content.
This data is typically gathered from multiple sources, such as online activity, social media, and mobile apps. As there is no standardized approach to analytics, each organization collects data in a different way, which makes it more difficult to compare and analyze results across industries.
Where Can I Find More Information?
To find out more information about the field of online marketing analytics, visit these reputable websites: