Bonafide Marketing Genius

Online Marketing: How to Analyse Your Klientel

The term ‘digital marketing’ can be used to describe all of the tactics used online to attract and retain customers. These tactics include:

  • Search engine optimization (SEO)
  • Pay per click (PPC)
  • Content marketing
  • Email marketing
  • Social media optimization (SMO)
  • Online advertising
  • Display advertising
  • Video marketing
  • Photography marketing
  • Product research (market research)
  • Affiliate marketing
  • Content creation
  • Blogging
  • Online stores
  • E-commerce
  • Virtual reality marketing (VRM)
  • Mobile marketing
  • Video games marketing (VGM)
  • Pay attention to details
  • Interactive marketing
  • Product reviews (product research)
  • Online dating

Each of these tactics has a specific set of objectives and KPIs. If you’re looking to get more detailed information on how to analyse your marketing efforts, check out this comprehensive guide by HubSpot

Whether you’re an agency, in-house marketer, or entrepreneur, you’ll most likely work with one or more of these platforms to grow your business.

Getting familiar with these platforms isn’t difficult, but it can still feel a bit daunting. Luckily, we’ve handpicked a list of the TOP 10 tools that cover all of the important bases when it comes to online marketing analysis. From market share to campaign performance, these tools will help you find the information you need to grow your business. Keep reading to find out more about each product.

1. Google Analytics

You’ll find many different opinions on which web analytics tool is the best. However, at the end of the day, no one tool can do it all. Therefore, you should try out a variety of tools to find one that fits your needs. One of the most popular and trusted web analytics tools is Google Analytics. Its popularity is a result of its easy-to-use interface as well as the thousands of apps and extensions available for it. These apps and extensions can help you dig even more information from your traffic data. For example, if you use Google Analytics to track the performance of your website’s different landing pages, you can easily analyse how each one is doing individually as well as compare them to one another.

2. Moz Analytics

Moz Analytics is another popular choice among businesses and organisations. The tool is free, which makes it an attractive option for smaller businesses and websites. Furthermore, with Moz Analytics, you get a strong web analytics package plus a marketing automation tool. You can use the marketing automation tool to send targeted emails based on your web analytics data. For example, if you have set up email marketing campaigns for your product pages, you can use the marketing automation tool to send out a series of email messages to your audience based on their behaviour on your website.

Moz Analytics is easy to use and offers enough features to get started with. Their tagline is “Build your authority”, which sums up their approach to marketing analytics perfectly. Instead of just relying on unverified data provided by Google and other web analytics tools, Moz Analytics encourages you to verify your assumptions and findings through actual analysis of your own marketing results.

3. HubSpot

We’ll finish up this list of top tools for marketing analysis with HubSpot. If you’re looking for a single solution, HubSpot is the best option out there. Not only does it boast a fantastic reputation among its users, but the software is also simple to learn and use. You can integrate HubSpot with a variety of other tools and platforms, including Gmail, Google Calendar, and Salesforce.com. You can also create automated tasks to follow up on social media activity and emails received from customers.

The most popular feature of HubSpot is its dashboard. The dashboard is a central location where you can check the performance of your social media, website traffic, and email marketing. You can use this information to track the success of your marketing efforts and compare it to previous months or years. The intuitive design of the dashboard makes it easy to identify trends and see the progress you’ve made towards your marketing goals.

4. Clicky

If you’re a small business owner or manager looking to track the performance of your website, you’ll likely want to consider using Clicky. This tool offers a free plan that can be used by anyone to analyse the performance of their site in real time. As the name would suggest, Clicky is a click-tracking tool, which means you’ll be able to track every click on your site and see the source (whether it’s a page, image, or video) of each click. This data can be extremely useful in terms of determining the success of your marketing efforts. You can also use the details provided by Clicky to track the success of different marketing campaigns and see the return on investment (ROI) of each campaign. For example, you could run an A/B testing campaign to see which headlines perform best for your product.

5. CrazyEgg

CrazyEgg is a free tool that can be used to analyse the performance of your website, landing pages, or even individual product pages. This tool is ideal for measuring the success of your digital marketing campaigns as it automatically tracks all of the clicks on your site and assigns them to a specific URL. This makes it easy to identify the source of any traffic you receive. For example, if you’re running a product review website and want to see which product reviews result in the most traffic, you can use CrazyEgg to identify the source of this traffic. From there, you can build a more in-depth profile of this particular audience.

The best part of CrazyEgg is that it provides you with a clear and simple interface, which makes it easy for anyone to use. Moreover, you can integrate this tool with virtually any other tool or platform for maximum flexibility.

6. Open Web Analytics

Open Web Analytics is a free and open source tool that provides a variety of features when it comes to marketing analysis. This tool can be integrated with a web server or used directly from a database. What makes this tool special is that it provides an open API and documentation, which allow developers to create apps and extensions for it. For example, you can use this tool to track the performance of your social media campaigns, compare them to one another, and analyse the results of your various marketing strategies. The documentation provided by Open Web Analytics is extremely in-depth, which makes it easy for anyone to use.

7. HubSpot Academy

We’ve already mentioned HubSpot above, but we’ll also elaborate on it a bit more. HubSpot Academy is a school dedicated to providing quality education on the power of marketing with the HubSpot platform. There are three different degrees available from HubSpot Academy, each of which is a distinct blend of marketing and business skills. The three degrees are:

  • Marketing Professional (3 years)
  • Marketing Analyst (2 years)
  • Marketing Tech (1 year)

If you’re looking to gain in-demand marketing and business skills, you can look into these programs. Alternatively, if you’re looking to gain more practical experience, you can look into the numerous online courses available. We’d advise you to pursue either of these options to gain the most from your studies.

8. MarketingCharts

MarketingCharts is a free tool that can be used to track the performance of your social media, email marketing, and website traffic. This tool offers a simple and straightforward interface that makes it easy to get started with. Moreover, with this tool, you can create custom dashboards and analyse multiple metrics simultaneously. What makes this tool special is that it has an inbuilt algorithm that can analyse and display the results of your marketing efforts in a simple and easy-to-interpret format. For example, if you want to compare the performance of different social media platforms, you can use MarketingCharts to easily identify the trends and see the benefits of each one.