Do you have an audiobook that you need more people to know about? Do you want to grow your audience and sell more audiobooks? If so, then this blog post is for you! In this blog post, you’ll discover how to market your audiobook using Amazon.com. You’ll gain a clear understanding of the strategies and tactics that can help you grow your business, gain traction, and make the most out of your audiobook.
Why Should You Market Your Audiotape/Audiobook On Amazon.com?
The short answer is simple: because it’s a lucrative market. According to the industry experts at Statista, the global market value of audiobooks will be around $18 billion by next year.
The long answer is more complex. If you really want to succeed in this industry, you need to establish a name for yourself and gain a following. This can be difficult. The good news is that the ever-growing audience on Amazon.com is more than willing to listen to your story. In fact, they’ll even buy your audiobook just to find out more about you.
Creating a Buzz Around Your Book
Let’s suppose that you’ve just finished writing a crime thriller novel and you’re anxiously awaiting the release of your book. It’s been a long road, and you’ve probably spent more money than you’d care to admit on ads, reviews, and promotions. While you’re waiting, you decide to check out Amazon to see what’s new. You search for your book’s title and happen to see an interesting review for a popular fantasy series. As you might imagine, the reviews are incredibly favorable, and you begin to wonder if anyone will care about your novel.
If you go to the Book Details page for your novel, you’ll see a variety of data that Amazon has compiled about the book. Two pieces of data in particular that you might find interesting are the review scores and the number of reviews. The review scores indicate how many stars the reviews are giving the product. Since four stars is the highest possible rating, this is essentially a popularity contest among the readers.
The second interesting piece of data is the number of reviews. As you’d expect, the more reviews, the more popular the product. However, don’t assume that just because your book has a lot of positive reviews that your audience will automatically flock to it. In the example above, you’ve got a pretty decent number of reviews, but that doesn’t mean much since they’re all so damn positive. In order to draw more people to your product, you might want to consider doing something about the reviews. What would you do if you saw a terrible review for your book? Would you leave it to chance that a few bad reviews will drag your book’s average down or would you take measures to improve the situation?
Review Schemes And Tools That Amazon And Other Online Marketplaces Offer
In addition to reviews, you can gain a lot of marketing traction on Amazon by participating in their book review scheme. Just head over to the Amazon Affiliate Program and you’ll see an invite to join their affiliate program.
This is a program that allows you to keep a percentage of the profits when someone clicks a marketing link or buys a product that’s promoted on your website. In other words, you’ll get a commission when someone does one of the following:
- Ipsos Link
- Amazon Buy Button
- Amazon Popup Window
- Marketplace Analytics
- Facebook Pixel
- Google Adsense
Each of these tools provides its own unique advantages for your book’s marketing campaign. For example, the Google Adsense option will automatically show ads relevant to what you’re typing into the search bar. The Facebook Pixel will track the success of your Facebook posts so that you can determine what’s working and what’s not.
Let’s examine each of these review options in more detail.