Online Marketing in Altamonte Springs

In today’s world, the line between online and offline marketing no longer exists. Thanks to the invention of the internet, our ability to target consumers and drive sales is unprecedented. But while that convenience is extremely appealing, it comes with a massive catch—we now have access to a global audience, and that means we may be reaching people who aren’t in our target demographic at all.

To better understand the importance of reaching an audience that fits your target demographic, let’s examine the case of Dollar Shave Club.

Dollar Shave Club: Overview

Dollar Shave Club is a men’s shaving company that was started in 2013 by a couple of guys named John and James Shea. The company sells a set of razors that are designed to be less abrasive and give a closer shave for $5 a month. To celebrate their launch, the Sheas offered a free sharpening session to anyone who purchased a set of their razors. While this may not seem like a major marketing move to some, this type of direct engagement with customers is exactly what got the company’s name and product in front of the right audience.

In the past, marketers would have to put in a lot of effort to find the right consumers who would possibly benefit from their products. With online tools like Facebook and Google, it’s much easier to find people who match the profile of a potential buyer.

Dollar Shave Club: Marketing Automation

Marketing automation creates customer personas and targets them with content and offers that fits their needs, while also measuring the effectiveness of each campaign.

Creating a marketing automation strategy is all about identifying the goals you’d like to achieve and the metrics you’ll use to determine success. Once this is established, you can map out a plan of action that incorporates content creation, email marketing, and social media.

The Benefits of Automation for Marketing

Marketing automation is a useful tool for marketers because it saves us a lot of time, allows us to scale as needed, and provides objective measures of success. Let’s examine each of these points in more detail.

First, marketing automation saves us time. It’s well known that marketing is one of the most time-consuming functions of any business. It often requires a significant amount of effort to find the right consumers, develop a strategy, and generate new leads. Marketing automation tools like HubSpot and Marketo make this process much easier by handling the distribution of content, gathering of email addresses, and tracking of campaigns, respectively.

The benefits of marketing automation are numerous, but one of the biggest is that it saves time for both marketers and sales professionals. We can easily distribute content to attract, engage, and convert customers into leads, and then turn those leads into customers.

Content is King

If we compare marketing budgets from 2017 to those of 2016, we can see a huge shift toward content. According to the Content Marketing Institute, 69% of marketers’ budgets will be allocated toward content creation in 2018.

But why should we solely depend on content to gain traction with consumers? After all, there’s a variety of tactics that marketers can utilize to attract people to a product or service, not just the information given by the content.

If we examine the rise of digital marketing over the past 10 years, it’s evident that multiple methods of marketing have emerged. Instead of only relying on content to gain traction, marketers can now utilize search engine optimization, social media, email marketing, and much more to promote a brand.

The Multi-channel Approach

In an effort to target the right audience, marketers often rely on multiple platforms to increase brand awareness and drive sales. In 2017, 66% of marketing budgets will be invested in paid and organic search, while only 12% will be allocated to social media and 5% will be spent on email marketing.

But while paid search and organic search are very useful tools, we shouldn’t neglect the importance of social media. After all, 93% of users will consume content that is published on social media platforms, while only 7% will visit websites to learn about a brand or product.

As a marketer, it’s essential that we understand how to effectively utilize social media for marketing efforts.

One of the best examples of an online marketer who successfully used social media is Brian Dean from Backlinko. In an effort to find the right audience, he published numerous blogs that became very popular and eventually led to the founding of a very successful marketing consultancy. By combining inbound marketing with social media, he was able to attract and retain potential customers who would otherwise have been lost to competitors.

If you’re interested in becoming a successful marketer, it’s essential that you learn how to harness social media for marketing purposes. There are many tools that can help you automate the process of finding the right audience, engaging with them, and converting them into profitable customers.

Scaling To The Masses

One of the major benefits of marketing automation is that it allows marketers to scale their efforts to a larger audience. Thanks to the internet, it’s now possible to connect with people all over the world, which means we can now target everyone. For example, if you have a product that can treat acne, but you’re looking to gain traction in Australia, you can hire a foreign affiliate to help you gain traction in a less populated area (like the U.S.) First, they will create a small online community for people with similar interests, and then, they will monitor and manage that community.

The scaling potential of marketing automation is enormous, and this is mostly due to the fact that it allows marketers to find a smaller group of people with similar interests, and then scale up their efforts to reach more people. In other words, if we want to have an impact on the future of marketing, we have to learn how to scale it to a larger audience.