In the constantly evolving world of digital marketing, sometimes it feels like you’re in a rush to catch up. Not only do you have to keep up with the latest news headlines, tools, and techniques, but you have to do so without any padding or luxury. It can sometimes feel like you’re in a bit of a rush to get started, before the competition gets the hang of it and begins to surpass you. It can also feel like you’re in a bit of a rush to see results and prove yourself. Despite there being no typical road to success, there are certain steps that you can take to move forward more quickly
Identify The Problems
When you’re in a rush, it’s easy to become disheartened, and you might even feel like giving up. The thing is, disheartenment and feelings of hopelessness can be a result of you failing to identify the real problems that you’re facing. In the same way that you wouldn’t buy a house in the first place, without first inspecting it, measuring it, and getting a feel for how many people/babies it can accommodate, you shouldn’t be in the process of marketing your company or brand without first identifying the weaknesses that you’re confronting.
It’s easy to get swept away by the glamour of marketing and its many perks, thinking that these are the problems that you should be solving. However, what if you’re not equipped to handle the problems that you face? What if your staff lacks the training or experience to help you navigate these issues? What if the problems that you’re facing aren’t technical at all, and require people with specific skill sets?
It’s essential to take the time to sit down and really examine your current situation, your team, and the issues that you’re facing. In the same way that you wouldn’t buy a house that you’re not feeling confident about, or that you can’t accommodate, you shouldn’t be embarking on a marketing journey that leaves you drained and frustrated. So before you continue, take a step back and examine the problems that you’re confronting.
Determine The Solutions
After you’ve identified the problems, it’s time to determine the solutions. While it would be great to have a magic wand and be able to wave it above your head, and the problems would simply disappear, being a marketing manager doesn’t mean that you can wave your magic wand and fix everything. It takes a little bit of thinking and planning to create a solution that is fit for the problems that you’re facing.
Before you can create a strategy, you have to have a clear idea of how you’re going to approach fixing the first problem that you’ve identified. In some cases, you might have to redesign the entire process, or re-engineer it, so that it better handles the type of issues that you’re facing. If you can’t find a technical solution, maybe there’s a business solution that you can employ. For example, if you’ve identified that your target audience isn’t engaging with you or your content, and you don’t have the technical expertise to become a Facebook ads expert, you might want to consider exploring other avenues, such as paid social media management, or getting in touch with a marketing agency that can help you develop a strategy.
Determine The Metrics That Matter
Once you’ve got a strategy in place, it’s time to determine which metrics matter. Just because you’ve got a strategy doesn’t mean that you can sit back and rest on your laurels. To ensure that you’re evaluating your success proactively, you have to set specific targets and measurements that you’ll use to determine how much effort you’ve put in, and how effective your strategy was. Setting specific metrics will help you track your progress, and determine if you’re making the right progress, or if you need to change tack entirely.
If you’ve determined, after testing and reviewing the data, that Google Ads is the best solution for your marketing issues, you may want to set a benchmark in terms of how much you’re willing to spend on advertising. Or, if your target audience is on Facebook, you may want to benchmark your engagement rate, or look at other metrics, such as your fan page’s reach, to see how much your investment is paying back. There are a million different metrics that you could use to evaluate the effectiveness of your strategy, so take the time to determine which ones matter most to you.
Finally, it’s time to put your strategy into practice. Just because you’ve got a plan doesn’t mean that you have to immediately jump into action and implement it, especially since that can feel daunting, after all, you’ve been working hard on it for the last few months. If you’ve determined that SEO is the best solution for your marketing issues, but you don’t have the time to implement a full SEO strategy, why not try something simpler, like improving the quality of your meta descriptions and optimizing your home pages. These are easy wins that can help you build up to a full strategy, and ensure that you’re putting all of the right connections in place, so when you do finally take the reins, you don’t make any serious errors. Besides, taking the time to do everything properly the first time is important, so you don’t have to wrestle with issues later on. It’s better to take your time and do things correctly the first time, than to rush and do it half-arsed.
Make Sure You’re Following The Right Routes
Marketing is a vast, ever-changing field, and one of the biggest risks that you run with, especially if you’re in a rush, is that you get caught up in the moment, without thinking things through properly. For example, there are a million different ways that a home searcher can get to your site. Instead of simply picking the first result that your Google search kicks up, you may want to do a little research and see which method of reaching your audience feels right, and then go with it. Following the right routes will ensure that you’re getting the most from your efforts, and avoiding wasted time and resources, as well as helping you prove to yourself and your audience that you’re making the right progress, and that your strategy is effective.
When it comes to marketing, sometimes it feels like you’re in a hurry to make an impression. However, creating a sales funnel and relying only on raw, inbound marketing, without properly planning and strategizing, may come with its own set of problems. To ensure that you’re maximizing the value of your time and energy, it’s essential to take the time to plan and strategize; otherwise, you may find yourself wasting your efforts and running behind schedule. So take the time to plan your strategy, and make sure that you’re taking the right steps to achieve your goals.