How to Set Up an Online Marketing Agency in Austria

You’ve been dreaming of this day for as long as you can remember. The day when you finally quit your job and become your own boss. The day when you finally make that breakthrough and become the go-to person people turn to when they want marketing help. The day when you could finally help others discover the qualities that made you successful in business in the first place.

Now is your chance to make those dreams a reality. All you need is a laptop, a desk, and a reliable WiFi connection.

In this article, we’ll teach you how to set up an online marketing agency in Austria and give you the confidence to take that first step.

Choose The Right Location

If you’re choosing Austria as your location for your new agency, then you need to do some research into the IT landscape. Not only will you need to look into infrastructure costs, but you’ll also need to consider labor laws and business licensing. You don’t want to set up shop in a country that doesn’t value or protect digital nomads just because it has the perfect Internet connection.

It’s also important to consider the country’s legal framework when searching for a place to operate a business. You don’t want to pick a country that is overly optimistic regarding business licenses or that doesn’t offer enough protection to you as an entrepreneur. These are just some of the things to consider when choosing Austria as the location for your new agency.

Choose A Name For Your Agency

Once you have chosen your location, you need to set up a name for your agency. You have a few options here. You can choose a unique, brand name that is a combination of your first and last names, or you can create a brand for your agency that is a combination of your first and last names. Whichever you choose, make sure that you register it with the local government so that you can purchase business licenses if necessary. If you decide to create a unique brand, be sure to consult with a professional PR agency to get the best result from your new business venture.

Set Up Your Desk & Laptop

Now that you have your location and a name for your agency, you can start to set up your desk and laptop. You’ll need a desk that’s comfortable for typing and a laptop that has enough power to run your business software. For the best price/performance ratio, choose a laptop that’s either brand new or very close to it.

You’ll also need WiFi to connect to the Internet to get the best possible performance from your laptop. If possible, get a WiFi connection that provides speed guarantees so that you can confidently launch your product and grow your business without worrying about speed issues.

Create A Business Plan

Creating a business plan is a crucial element of setting up a new business, no matter where you are in the world. In this plan, you can lay out the goals and objectives of your agency. Looking back on previous projects, what was the result that you were most happy with? What aspects of your work did you feel were the most effective? To what degree are you capable of providing value to your customers?

The answers to these questions will help you determine what you need to do to achieve your goals. Without a clear idea of what you want your business to achieve, it will be difficult to decide what strategies to employ to reach your end goal. For this reason, create a business plan that’s as detailed and comprehensive as possible. Look into all of the relevant laws and regulations that you’ll need to follow if you decide to operate a business in Austria.

Get All The Necessary Licenses

As a self-employed individual looking to establish a business in Austria, you’ll have to apply for a business license. The process is not as difficult as it seems and is mostly a formality. However, you do need to remember to apply for all the necessary licenses, including your residence permit. If you decide to operate a marketing agency, you’ll also need to register with the Austrian Business Agency as an independent contractor. In most situations, you’ll only need a simple license for your desk and laptop. However, if you decide to offer a marketing service to customers, you’ll need further authorizations to provide that service. This includes, but is not limited to, a performance license, a media authority license, and a service provider license. Be sure to get these licenses before you start your agency.

Choose Software That You Can Use

In addition to setting up your desk and laptop, you’ll need software. There are plenty of options here but you want to be sure that you have something that suites your needs. Before you make your decision, look at all the available options and consider what you need to run your business. If possible, try out the software before you buy it so that it fits in with your existing setup. Also, be sure to check out the reviews for the product so that you can get an idea of how others feel about using it. When choosing software, it’s important to think about the support that you’ll need. Do you want someone to help you whenever you have questions or need additional functions? Or would you rather just find the answer yourself?

If you go with the second option, then consider an open-source product. These are products that are freely available to anyone so that users can modify and extend them to meet their needs. One great example of an open-source product is WordPress. WordPress is a popular content management system that’s also very flexible and easy to use. It has a large community of users that are willing to help and extend its functionality. If you’re looking for a CMS that you can use to create websites, blogs, and online stores then consider WordPress. It’s a viable option for people looking to establish a presence online as it’s free, open-source, and very customizable.

Get Some Experts On-Board

As a small business owner, it’s important to get the best possible expertise you can afford. In this case, that means getting some people on-board that can provide valuable advice and guidance. If you can, get some professors, researchers, and business angels to help you get your agency off the ground. These are individuals that can offer guidance and direction as you establish your business and help you grow your practice. 

Even though you might not need their services at the moment, getting an expert on-board will prove invaluable as you grow your business. Additionally, having former clients, colleagues, or other business connections that can provide invaluable advice and guidance. Having people that you trust that can advise you and help you make the right decisions is crucial to the success of your business. If possible, try and hire people that can bring something special to the table. Maybe they’ve worked in a similar field or they have extensive experience in marketing.

Network, Network, Network

Now that you have your desk, laptop, and software, you can get down to business. The first thing you need to do is network. In order to generate leads and grow your business, you need to be connected to the right people. To do this, you can start by attending local meetups and getting involved in the community. Or, you can look into market analysis software that can notify you of relevant upcoming events and seminars. If you’re looking to grow your business in a particular area, then you can contact the local businesses and see if they’re willing to work with you.


How much are you willing to spend on marketing materials and software? These are crucial questions. As a startup business, you might not have the resources to spend a large sum of money on marketing. However, as you grow, you’ll have to decide how much you’re willing to spend on advertisements, websites, and other digital marketing projects. These are important questions that you need to answer before you launch your product or service. How much are you willing to spend on getting customers?

Before you start pricing, it’s important to determine how much you need to spend in order to make your business viable. Now that you have an idea of how much you need, you can start to lay out a strategy regarding how you’ll spend your money. Look into the pricing plans of other companies in your field so that you can get a sense of what’s typical and what’s affordable. Keep in mind, you’re starting a business so anything that comes with a price tag is something you’re going to have to consider paying for. However, with a little planning and strategizing, you should be able to find a way to spend what’s necessary to grow your business without breaking the bank.