In this article, we will teach you how to rank your online marketing agenturen on Google.
If you’re looking for advice on how to build an agency, you’ve come to the right place. We are a group of experts who have been there and done that. Now it’s your turn to shine.
Step one: Create a business profile
When creating your business profile, you have the option of either using your personal profile or a business profile.
If you’re using a business profile, you must enter a physical address where you can be found. This is a required step because Google wants to make sure that users can find you.
Your business profile page will then be populated with all the information Google has on your business.
This includes things like your company details, a brief overview of your services, and importantly, links to and from your website(s).
Step two: Build your audience
Now that you have your business page created, it’s time to start building your audience.
There are three options here. You can decide to use social media, email marketing, or paid advertising.
If you wanted to attract new leads to your business, you would choose the paid advertising option here.
With this, you would either choose to use display ads (like Google AdWords) or social media advertisements (like Facebook and Instagram ads).
The remaining two options are for those who want to grow their email list or engage with their current customers via social media.
In both cases, you would use email marketing.
Step three: Create content
With your audience growing, it’s time to create content.
You have two options here. You can either create new blog posts or continue publishing content on your existing blog.
If you’re new to blogging, starting with a basic blog is a great choice. You can use platforms like WordPress to create and manage your blog. Within these platforms, you can explore hundreds of different themes and colors to choose from.
Along with your blog, you should have a social media account where you can connect with your audience. If you don’t have one yet, create a Twitter account. With your blog and Twitter account, you can grow your engagement with your audience and potential customers.
Step four: Optimize your website
Now that you have a business website with a small audience, it’s time to start optimizing it for organic search.
There are three main ways to do this:
- Create great content
- Build links
- Use social media to engage with your audience
By creating great content, your website will begin to appear more often when users type in search queries on Google.
To create great content, you need to take the time to understand your audience and what they’re looking for.
If you wanted to create a blog post on how to become a digital marketing manager, you might begin with some research on your target audience. You would then begin to craft a great blog post that provides value to your audience.
Building links is another great way to show your website’s authority in your industry. There are several free tools like Google’s SEO Checker that can help you identify and prioritize the links that you need to build.
Using Google’s SEO Checker is easy. Simply type in your industry and your domain to see a list of your rankings:
As you can see, we are currently ranked 15 on mobile search and 14 on desktop. If we wanted to improve our rankings, we could perform a quick SEO audit with Google’s free tool and fix any problems that it points out.
Step five: Measure the results of your SEO strategy
At this point, you have a business website with a small audience. It’s time to measure the results of your SEO strategy.
To do this, you need to conduct a quick analysis of your website using Google’s free tools. These tools can tell you how many unique visitors you have, how long they spend on your site, and what pages they visit most often.
From here, you can see the results of your SEO strategy. If you noticed that your mobile traffic was greatly affected by your SEO efforts, you can test implementing some of Google’s mobile friendly changes.
Step six: Continue building your agency
If you decided to continue expanding your agency, you need to take the time to plan out how to do this.
Your first step would be to define your target audience and determine the services you will offer.
Your next step would be to craft a plan on how to attract and retain this audience. Once you have their attention, you can begin to offer valuable and relevant content to them that will help them understand and feel connected to your brand.