When you are looking for an agency to help you with your online marketing, you probably have a specific idea of what you are looking for. Maybe you are looking for a social media agency that can manage your content for you. Or, you might be interested in an SEO agency that can improve your organic rankings.

While there are a lot of online agencies out there, not all of them are created equal. Some marketing agencies might focus more on traditional forms of advertising (like TV or magazine ads), while others might specialize in digital marketing.

Traditional Agencies vs. Digital Agencies

The main difference between a traditional agency and a digital agency is that the first focuses more on marketing activities that used to be done in-house, like content creation and social media posting. While the latter focuses more on finding new ways to reach your audience and engaging with them online.

What does this mean for you as a business owner or manager?

If you are looking to hire an agency to help with your digital marketing, it’s important to ask them about their specialized expertise. Make sure they have the right experience for your industry. You should also look for an agency that is a member of reputable organizations, like the BBB or MADA.

The Research Department

One of the most important things you can do as a business owner or manager is to perform extensive market research before you approach potential agencies. This means gathering information about what other companies in your industry are doing, studying successful business models, and identifying the strengths and weaknesses of your own organization.

You want to work with an agency that is equipped with the right research tools and has the experience necessary to make informed decisions for your business.

Answering the Call

If you are reading this and you are thinking about hiring an agency, take some time to answer these questions:

• Do you have a clear idea of what you want to achieve?
• Are you looking for a one-stop-shop for all of your digital marketing needs?
• How much money do you have to spend?
• How much does a typical employee cost?
• How much can you afford to lose?
• How quickly do you want to see results?
• What is your monthly income?

To help you get started, we have compiled a list of the top marketing agencies in Cologne that can provide the services you are looking for. We hope this guide will assist you in making the right choice for your business.

In-house vs. Agency: The Pros and Cons Of Each

In-house vs. Agency: The Pros and Cons Of Each

The advantages of in-house marketing are clear – you are investing in the people and technologies necessary to generate and implement marketing plans. The disadvantages can include limited staff experience (if you train them yourself) and limited availability of specialized experts (if you are unable to retain the services of specialized individuals).

The advantage of agency marketing is that you can outsource the work to experienced specialists who have proven to be effective at what they do. The disadvantages can include limited staff experience (if you train them yourself) and limited availability of specialized experts (if you are unable to retain the services of specialized individuals).

How To Find A Top-Notch Agency

Once you have decided that working with an agency is a good option for your business, how do you find the one that is right for you?

There are a number of things you should look for in a reputable agency, but understanding what made a company stand out won’t hurt either.

Here are a few things you should seek out when you contact a digital marketing agency:

• A history of providing good value for their customers – look for companies that have been in business for many years and have a good reputation for delivering high-quality results.
• An ability to provide digital marketing services in a range of industries – make sure they are experienced in working across different sectors.
• Pro-active approach to SEO – search engine optimization is a constantly evolving field and having an SEO agency that is always looking for the next big thing is a proven way to stand out from the competition.
• The right balance of experience – you want to work with an agency that has a good mix of staff with many years of relevant experience and those who are relatively new to the field.
• A commitment to providing top-notch customer service – nothing will upset a business more than to hear that they are inconveniencing their customers by not providing good service.
• A clear understanding of how advertising works – this will be a huge help to you if you are not already familiar with the principles of marketing and advertising.
• A company that is a member of reputable organizations – make sure they are a member of the BAPA (British Advertising Professionals Academy) or the ADIP (American Advertising Federation International).

The Main Differences Between The 4 Major Online Marketing Agencies In Cologne

With the help of our friends at Reviews.com, we’ve researched the top 4 major digital marketing agencies in Cologne and compared their services and pricing to help you make the right decision.

The 4 Major Marketing Agencies In Cologne (in order of popularity)

Based on the reviews and popularity of each agency, we’ve put together a list of the top 4 major online marketing agencies in Cologne (in order of popularity).

1. HubSpot Marketing

If you are looking for a one-stop-shop for all of your digital marketing needs, then HubSpot marketing is the agency for you. With over 20 years in the industry, HubSpot is already quite established and has worked with some pretty big names in business.

As a business owner or manager, what you’re looking for in a marketing agency is someone who can help you grow your business. That’s why HubSpot’s tagline is “software that helps you grow.”

Their services include strategy, planning, execution, and measurement. For pricing, you can expect to pay anything from £3,500 to £7,500 per month for a single user with up to two concurrent users costing £12,000 to £15,000 per month.

2. Merkle

If you are looking for an SEO agency that can improve your organic rankings, then Merkle is the agency for you. With over 10 years of experience in SE ranking, they have the skill set and resources necessary to get you to the top of the list.

Merkle provides a variety of SEO services including: SEO strategy, keyword research, site audits, and content creation.

For pricing, you can expect to pay between £6,000 to £17,000 per month for a solo practitioner or £25,000 per month for a professional team of up to four people.

3. Roachford

Roachford is the premier SEO agency in Cologne, Germany. With over 20 years of experience in digital marketing and SEO, they know exactly what it takes to get results.

As part of the Roachford team, you’re getting access to an expert staff who have worked with some of the biggest brands in the world.

Their services include SEO strategy, keyword research, site audits, and link building.

For pricing, you can expect to pay £7,500 per month for a solo practitioner or £25,000 per month for a professional team of up to four people.

4. 360i

360i is not a traditional marketing agency. Instead, they focus on generating leads and building customer loyalty by using digital marketing technologies.

They specialize in marketing automation and email marketing and have over 15 years of experience in the industry.

As part of the 360i team, you’re getting an expert who can set you up with a marketing automation platform and an email marketing program that will help you grow your business.

Their services include strategy, design, and implementation of digital marketing campaigns.

For pricing, you can expect to pay £12,000 to £17,000 per month for a solo practitioner or £25,000 to £35,000 per month for a professional team of up to four people.