Online Marketing Agentur Wiesbaden: What a Smart Decision for Your Agency

You are an online marketer and you want to expand your business. You decide to hire an agency. You will not make the same mistake twice. You need an experienced partner who has the competence, the connections, and most importantly, the desire to help you succeed.

What kind of partner should you look for? You need a strategic, goal-oriented, and result-driven digital marketing agency that can take complexity out of the equation and help you make smart decisions.

What do you get when you combine a top-notch marketing strategist with a data-driven marketing agency that is highly connected and has an extensive knowledge of digital marketing and inbound marketing? You get an agency that provides the best of both worlds. An agency that combines strategy, execution, and analytics in one complete package.

And what is the best strategy for your agency? Inbound marketing!

What is inbound marketing?

Inbound marketing is a marketing approach that focuses on attracting and engaging customers through content that is helpful and aligned with their interests. The goal is to make the customer feel that their needs are being met without having to hit them over the head with marketing messages.

The central concept of inbound marketing is that consumers come first. Marketers must understand what their customers want and need, and they must work together to provide these needs and wants through content that is both entertaining and informative. Inbound marketing encourages marketers to collaborate with other brands and businesses to provide unique and valuable content that benefits the customer. Essentially, the customer is always at the center of everything that the brand or business does.

Inbound marketing is often described as “not your traditional marketing”. Marketing traditionally focuses on attracting customers and converting them into paying customers. Inbound marketing flips this concept on its head by starting with the customer and working backwards to understand their interests, concerns, and how a business can help. Inbound marketing is all about providing a pleasurable customer experience and creating awareness and interest around a brand or product through strategic thinking, engaging content, and thought leadership.

Why Did You Decide To Hire An Agency?

You made the right decision! You need an agency because you can’t do everything yourself. You need someone to help translate your digital marketing strategy into results. You need someone to help you market your products and services to customers. You need someone to handle the tech side of things. You need someone to help run paid, organic, and paid social media campaigns. You need someone to help design all of the necessary websites, blogs, social media platforms. You need someone to help plan out and analyze all of the analytics, and most importantly, you need someone to help make all of these things work seamlessly together. 

An agency has the resources and knowledge at their fingertips to quickly ramp up and operate at peak performance, while you, the owner of the agency, maintain your full-time job and the burden of running a business. Hiring an agency ensures you get the best possible return on your investment and allows you to focus on growing and maintaining your business. 

What Type Of Client Is Your Agency Catered To?

You need a digital marketing agency that caters to all types and sizes of clients, from small businesses to enterprise-level companies. Your agency will not cater to every type of business, but they will have a broad base of clients that they can draw from. Having a wide base of clients gives you the assurance of being able to provide a consistent, high-quality experience for all of your customers, no matter what type of business they are in.

How Many Employees Does Your Agency Have?

You don’t want to hire just any agency, you want to hire a reputable, experienced agency that can provide you with the results you are looking for. The more employees an agency has, the more resources they have at their disposal to help you achieve your goals. However, you don’t want to go overboard and have too many employees. Finding the right amount is very important.

What Is Your Agency’s Typical Day-to-Day Working Life Like?

A reputable agency will provide you with an average day in the life of a marketer. You will have some variation of the following schedule:

  • Monday: Post-planning and Analysis,
  • Tuesday: Post-planning and Analysis,
  • Wednesday: Post-planning and Analysis,
  • Thursday: Post-planning and Analysis,
  • Friday: Post-planning and Analysis,
  • Saturday: Post-planning and Analysis,
  • Sunday: Post-planning and Analysis,

Depending on the needs and scheduling of your agency, you will have some variation of this routine. However, the important thing is that you follow a general schedule so you can keep track of all of the moving parts in your business.

How Does Your Agency Operate?

You need an agency that is operated efficiently. You don’t want to waste any valuable time or resources on poor organization and inefficient processes. Your agency will have a standard operating procedure (SOP) that they follow. This SOP will be very detailed and it will include step-by-step instructions on how to handle your daily operations. If you are looking for a fully staffed operation, make sure the agency has the capability to operate smoothly and be able to take on more clients.

What Services Does Your Agency Offer?

Your agency will offer a variety of services, depending on what you are looking for in a digital marketing agency. Some of the more popular services are:

  • Marketing analytics,
  • Content creation,
  • PPC management,
  • Performance marketing, 
  • Social media management,
  • E-mail marketing,
  • Video marketing, and
  • Search engine optimization (SEO).

These are just some of the most popular services offered by a reputable agency. You should expect your agency to have a strong understanding of search engine optimization, especially if you are hiring them to grow and manage your social media accounts. SEO is a vital part of any digital marketing strategy and it is essential that your agency is familiar with the latest algorithms and methods that Google (and other search engines) use to rank websites. Additionally, performance marketing and social media management are also popular services because they are easy to understand and implement. Once you have the basics down, performance marketing and social media are relatively easy to scale.

What Type Of Training And Development Does Your Agency Offer?

A reputable agency will offer some form of training and development for their employees. The quality of the training and development programs will vary from agency to agency, but it is important that you find a training program that will help your agency’s employees grow and develop into top-notch marketers. Some of the training and development that your agency may offer are:

  • Search engine optimization (SEO),
  • Content creation,
  • Performance marketing, 
  • Social media management, 
  • E-mail marketing, and
  • Video marketing.

These are just some of the most common and popular training and development programs that digital marketing agencies offer. Not all agencies will have these programs, but it is important that you are aware of what training and development your agency offers, so you can find the right fit for you.

What Is Your Agency’s Pricing Structure?

Pricing is always a touchy subject when it comes to agency negotiations. You don’t want to hire an agency that is too inexpensive, but you also don’t want to hire an agency that is too expensive. It’s important to find a happy medium where both of you feel like you got a good deal.

It is best to find an agency that offers customizable pricing plans, so you can choose what level of service you want, when you want it, and what is affordable for your budget. It is also important to be aware of any additional expenses that you might incur, depending on what type of service your agency offers. For example, if your agency handles e-commerce for clients, you will need to pay attention to the shopping cart fees that are charged by the various e-commerce platforms.