Austria is one of the most popular countries for tourists, and for good reason – the country actually prides itself on being on the forefront of technology and its innovative culture. If you are set on exploring this beautiful country and want to know how to market your business there, then this article is for you. Here we will discuss the best ways to market your business in Austria online.

Build A Website

The first thing you will need to do is build a website. Nowadays, almost all major credit cards offer websites with free hosting, so there is no excuse for not having a presence online. Moreover, with so many people opting to go digital, having a website is almost mandatory for any business there.

You should use a reputable hosting service and install a simple but functional website with the following components:

• A Homepage
• About Us
• Products
• Services
• Contact Us

Your website’s purpose is to sell your products or services. Thus, you will use the website’s Homepage to do just that – provide valuable information to the users who visit your site, and entice them to make a purchase. The more you can do to attract potential customers to your site, the better.

Along with a Homepage, you should include an About Us page to give the users a quick and easy way to learn more about your company. You can use the About Us page to showcase all of your company’s important information such as products and services offered, history, and so forth. In addition, you can use the About Us page to highlight the people behind the company – the team that made it happen.

Social Media Presence

If you are active on social media, you can take advantage of online communities to promote your business. Through Facebook, for example, you can promote your products or services, interact with customers, and gather valuable industry insights. Moreover, if you are active on Twitter, you can use the platform’s “Discover” feature to search for topics related to your business. This way, you can get in front of potential customers who are interested in your products or services and could become future customers.

In addition, you can use tools like Google My Business to build a presence on the internet and gain credibility as an authoritative source for industry information. With nearly 4.9 million businesses active on Google My Business, you can be certain that there is not a single industry vertical that Google My Business does not cover. Moreover, if you are unsure of how to properly use these tools, they can easily be leveraged by a competent, trained, and efficient sales professional.

Search Engine Optimization

In recent years, the internet has evolved from simply providing information to being a shopping platform. Indeed, depending on what you are selling, you can either use free tools or hire professionals to gain optimal positioning in search results.

For example, let’s say you are a travel agency and you want to rank higher in the search results for the key words “traveller’s insurance”, “traveller’s insurance provider”, or “traveller’s insurance policy.” In this case, you will want to optimize your website for the terms above. Having these key words in your description tag, web content, and URLs will significantly improve your search ranking.

Furthermore, you can incorporate various organic and paid strategies to gain higher search rankings. For example, you can use Google Adwords to attract potential customers to your site, and you can hire an experienced SEO professional to build your websites’s digital marketing strategy. In general, the more you can do to improve your website’s search engine optimization, the better.

Online Marketing

As mentioned above, having a website is nowadays almost mandatory for any business in Austria. However, you should not only consider building a website – you should also use other platforms to market your business. To name a few, you can use the following:

• Classifieds – Backed by TrueLocal, Classifieds allows businesses to advertise their goods and services online for free. In addition to this basic function, businesses can create as many groups as they want, create blogs, and engage with potential customers via private messages.
• Cafesmomo – Similar to Classifieds, Cafesmomo is also a free classifieds platform for merchants, entrepreneurs, and small business owners in Austria. The difference is that on Cafesmomo, users can only view ads, while on Classifieds, users can read all of the postings (including the ads).
• Instagram – If you are on Instagram, you can promote your products or services, get industry insights, and engage with potential customers.
• Pinterest – With over 9 million active monthly users, Pinterest is one of the largest platforms for consumers to discover and research products and services. In addition, you can use the platform to find potential customers in your industry and create buzz around your brand. Moreover, you can use Pinterest to discover new products and services, research consumer preferences, and gain valuable insights into marketing trends and technologies. With so much to offer, Pinterest is a valuable marketing platform for businesses worldwide.
• Reddit – With its wide reach across all social media platforms, online forums, and even mobile apps, Reddit is a powerful marketing platform. Moreover, you can use the popular platform to engage with potential customers, share industry insights, and find product & service recommendations. In particular, when used in tandem with Instagram, you can achieve truly unique results.
• Blogs – Create and engage with an audience on your terms via a blog. In addition to being a content marketer’s dream, a blog can help drive traffic to your website and increase brand awareness. Furthermore, depending on how you use it, a blog can either be a marketing tool or a sales tool.
• YouTube – Similar to Snapchat, YouTube is one of the largest video platforms globally, making it a valuable tool for any brand or business looking to engage with potential customers via video content.

In short, depending on your needs, you can use various platforms to market your business in Austria. Moreover, don’t limit yourself to just the above platforms – there are dozens of online marketplaces, forums, and communities where you can engage with potential customers.

However, as a business owner, you should not expect that any one platform will do wonders for your marketing plan. Instead, you should build your strategy based on the Biggest Online Marketplaces.

The Biggest Online Marketplaces

Based on organic searches on Google, the following are the biggest online marketplaces where you can find almost everything you need (or at least want) for your business: