Koblenz is one of the most prestigious cities in Germany. It was also the landing point of the “Tangent83” exhibition, part of the Venice Biennale, a contemporary art exhibition held every two years in Venice, Italy. If you’ve never heard of it, that’s probably because you live outside of Germany. Still, even if you’re not familiar with the city, you may know a thing or two about it. For example, most of the buildings in the city were designed by the renowned German architect Richard Rodgers, who also designed the fabled Sydney Opera House.
In case you’re wondering, the tangent in question refers to the fact that the exhibition was curated by a group of artists who used tangents in their work. Essentially, the exhibition explored the notion of “outsider art” and how it related to cyberculture — including the internet, texting, and email.
While you may know something about Koblenz, did you know that it plays an integral role in the world of online marketing? It’s called the “Digital Marketing Hub” and it’s located in Germany’s Frankfurt am Main. If you think that sounds amazing, that’s because it is. The Hub is currently one of the largest concentrations of digital marketers in Europe. Not only does it offer up to date research on digital marketing and social media, it also hosts seminars, round tables, and workshops that bring together marketers of all experience levels to learn from experts. And, oh, did I mention that it was founded by Richard Rodgers, the Sydney Opera House, and the Deutsche Bank?
Why Do You Need A Digital Marketing Agency?
As with any other industry, technology has changed the way that consumers behave and engage with brands. In particular, the internet and social media have given rise to new ways of identifying with brands, which has, in turn, shaped the ways that marketers must engage with audiences.
Wherever you fall on the spectrum between traditional and digital marketing, you’ll know that the approach has shifted. Instead of focusing on marketing to people, you now have to consider how to reach people through digital channels. This includes all forms of digital marketing, such as SEO, content strategy, and social media.
What does this mean for you as a marketer? It means that you have to consider a digital marketing agency, such as the one in Koblenz, because they can help you to identify how to reach your audience through online channels.
Working With A Digital Marketing Agency Is A Win-win
If you’re looking to work with a digital marketing agency, it’s important to understand that this is a win-win situation for both you and them. Let’s consider the following scenarios:
- You have a new product that you’re trying to get out to the public and you need help generating press clippings, social media content, and SEO rankings for your product.
- You’re doing research for a new product and you want to find out what’s trending on social media platforms like Twitter.
- You’re launching a virtual store and you need assistance in creating the best online store experience possible.
- You’re just getting started and don’t have much of a budget. Still, you want to invest in digital marketing tactics such as SEO and social media to grow your business.
In each of these scenarios, you’ll either be working with a marketing agency that has expertise in SEO, social media, content strategy, and research, or you’ll be finding an SEO company, a content strategist, or a market research firm to work with. Either way, you’re going to benefit from the combined expertise of these professionals. What’s not to like?
The question is: Does working with a digital marketing agency make sense for your business? That depends on you and what you’re looking for. If you have a clear idea of what you’re looking for and can describe your goals in terms of increasing website traffic, attracting potential customers, and boosting your social media presence, then there’s a good chance that working with a digital marketing agency is the right move for you.
If, however, you’re looking for traditional marketers to conduct market research, generate sales leads, and implement advertising campaigns for you, then you might want to look elsewhere. While there are many good companies out there that can help you with those tasks, they might not be the best fit for you. After all, they probably don’t have the expertise that you’re looking for in-house and may end up costing you more than you would if you worked directly with an SEO company.
The moral of the story is to consider your needs and the needs of your business. If you have a clear picture in mind of what you’re looking for, it will be easier to make the right decision. Think about what is most important to you and your organization, and you’ll be able to narrow down a list of possible choices to consider.