Work from Home

If you’re reading this, I assume that you’re either passionate about marketing or have at least considered marketing as a career option!

Passionate marketers can become incredibly valuable employees, as they are often the people who can identify new marketing opportunities, come up with innovative ideas, and drive profitable growth. The ability to understand people and situations, and identify opportunities to grow a business while having a life – and being active in your community – is priceless.

If you’ve always dreamed of being your own boss, and earning a decent income while doing what you love, then the opportunity to work remotely as an online marketing agent arises. You’ll work with a team of marketers, supporting them with your special skills while earning a regular paycheck.

The Growth Potential

Now let’s take a look at the economic impact of remote working in general, and online marketing agentures in particular:

• The number of remote jobs is predicted to increase by 26% between 2018 and 2022.
• In 2022, people are expected to work remotely for an average of 2.9 days per week.
• In 2022, the number of freelancers globally is projected to be 151 million, up from 139 million in 2020.
• In 2022, 66% of businesses will provide some level of working remotely.
• In 2022, the number of virtual workers (those who work remotely on behalf of a company) is expected to reach 53.2 million globally.
• According to the American Institute of Stress, more than half of the population experiences some level of stress daily, which has real economic costs. Working remotely is one option to help reduce your stress levels and contribute to a more productive work environment.

Your Special Skills Are in Demand

Whether you’re an experienced marketer or just starting out, you have a significant advantage over other job seekers: you know exactly what you’re qualified to do, and can communicate that skill effectively. As a freelancer, you’re typically hired for your special skills (which can include marketing, but is not limited to it).

Your skills will be in high demand, as companies are looking to hire experienced marketers or strategists who can form strong working relationships with clients. The ability to establish connections with influential people, organize complex ideas, and manage time effectively are valuable skills that will make you stand out among other job seekers.

The Rising Tide of Freelancing

In a previous article, we discussed how working remotely as an online marketer is a viable job option, and one that is set to soar in the coming years. According to the US Bureau of Labor Statistics, as of April 2021, 66% of businesses in the United States will offer some level of working remotely. That’s a huge number!

However, not just any job will suffice for you as a freelancer. You need to be looking for opportunities where you can utilize your special skills and make the most of your time while working remotely.

Here are a few tips on how to find that ideal job:

Focus On What You Want

As a remote worker, you have complete control over your work environment, and can work any hours that suit you. This gives you the opportunity to be picky about the type of work that you undertake. You can focus on the projects that interest you, and ignore the rest.

If you want to work in marketing, but hate cold calling, take a look at marketing management positions, where you’ll be handling the daily marketing tasks for a company. Or, if you want to work on event marketing, but don’t like organizing large conferences, look into contract work for a professional event management company. These are just some of the numerous options that you have to pick and choose the work that you want to do.

Research The Market

Your first step into the event marketing world will be to research the market. Who are your target audiences? What do they need? What are their pain points?

This research will help you determine the marketing mix that will work best for your product or service. For example, if you’re a web design firm, but your prospective customers are mainly business owners, you might want to consider undertaking some online marketing, as well as conducting some direct marketing.

In terms of the type of work that you’ll do, you’ll need to examine what is commonly needed, in order to determine what skills you need to have. For instance, if you’re going to be creating advertisements for a newspaper, you’ll need to have proficiency in Photoshop, InDesign, and Indesign.

Build A Portfolio

Along with your target audience, and the type of work that you’ll be doing, you’ll also need to consider how you’re going to present yourself. You need to decide if you’re going to be doing more than one type of work, and how you want to engage with your audience.

If you’re worried about your job search being unsuccessful, you might want to consider taking some time off, and building up a portfolio. There are a variety of ways that you can do this, including:

• Conducting freelance projects for businesses, and noting down the tasks that you’ve completed. This will be a great way to demonstrate your value to a prospective employer.
• Selling your work online, through stock photography websites, or undertaking bespoke artwork for businesses. Create a space on social media accounts for clients to see your work.
• Taking a look at your personal LinkedIn profile, and seeing what connections you have. It’s always a good idea to connect with people who are in a position to hire you. They might be able to offer you a job, or put in a good word for you with their contacts.
• Vetting previous employers, and seeing what skills they had to offer. It’s never a bad idea to have a job hunt that spans across previous employers.

Join A Working Group

If you’re looking for a way to get more exposure, and increase your chances of getting hired, then joining a working group is a great option. What is a working group you might ask? It’s a group of professionals that are all working remotely, on a project that interests you. When the project is done, you’ll be able to put in a good word for yourself, and potentially be offered an opportunity to work there.

Joining a working group is a great way to gain experience, while also earning a living. You might consider working for a non-profit, educational institution, or a government agency. If you’re looking for a way to combine your marketing knowledge with your special skills, then these organizations can be a great fit.

How to Succeed as an Online Marketing Agent

If you’re looking to succeed as an online marketer, or have recently embarked on this path, then let’s examine a few ways that you can do so successfully:

Understand The Value Of Online Marketing

As we’ve established, the economic impact of remote working is set to increase in the coming years. More and more businesses are realizing the value of having an online marketing agent, and are seeking to hire people who can perform this function successfully.

If you’re looking to succeed as an online marketer, then you need to understand how valuable a role you’ll be playing. In 2021 alone, online marketing is projected to add a 26% value to the economy, according to a report by Global Market Insights.

The opportunity to work remotely as an online marketer is enormous, and it’s a role that is set to grow in importance in the coming years. If you’re looking for a way to combine your marketing knowledge with your special skills, then this might be the role for you.

Be Genuine

In order to succeed as an online marketer, you need to be genuine. It’s a role that requires you to be transparent, and upfront with your clients. You’ll be selling an idea that you believe in, and will be able to show that you have the necessary skills, as well as the desire to succeed.

If you’re not being genuine, you could be losing out on opportunities to succeed. If you’re having trouble finding the right fit, then it might be time to consider whether or not you’re being genuine.