Do you want to establish an Online-Marketing-Agency in Germany? Or are you already running an agency and want to expand into e-marketing?
If so, there is an excellent opportunity for you here. The e-commerce market in Germany is growing rapidly.
In fact, in 2022, e-commerce purchase value in Germany is projected to reach €25.9 billion Euros.
This makes Germany the 4th largest e-commerce market in Europe.
With the expansion of online shopping in the country, brands and retailers have seen an opportunity to reach consumers where they live. As a result, many agencies specialise in e-marketing and online branding in Germany, with some boasting impressive client lists.
Here’s a quick guide to establish and grow your agency in the German market.
Invest In The Right Equipment
An agency that wants to succeed in digital marketing must have the appropriate set up. This starts with a sturdy desk. You’ll be spending a large amount of time at your computer, so you want to be sure that your chair is comfortable and the desk is big enough to give you some space. If you are not used to working at a desk, then it’s time to invest in a standing desk or an ergonomic chair.
Once you’ve got your ergonomic chair, make sure that your monitor is positioned comfortably so that you can view the screen easily, without straining your neck. You should also consider investing in a foot stool or a smart phone holder to make your phone more accessible for viewing online materials and checking social media. These simple tools can make a huge difference to your work life.
Understand The German Market
No business operates in a bubble. We are all connected to social media networks, and we are constantly bombarded with marketing messages via emails, texts and social media. So, if you plan to open an agency in Germany, then make sure that you are aware of how the market operates.
Germany is a highly competitive market, with many savvy consumers and a high degree of digital literacy. If you want to break into the market, you’ll need to understand what sets you apart from the competition.
The most popular method of marketing in Germany is digital marketing. This includes strategies such as SEO, PPC, and content marketing. To remain competitive, you’ll need to implement these strategies, either directly or via a specialized agency.
Find A Niche
As previously stated, Germany is a highly competitive market. If you plan to break into the country, then you’ll need to find a way to stand out from the crowd. One way is to offer a niche service or product. Alternatively, you could create a campaign that focuses on a particular area of marketing, such as SEO or content strategy.
For instance, an agency that provides SEO services for e-commerce websites in Germany could find plenty of customers among the hundreds of thousands of online stores in the country. Offering a unique service in a highly saturated market is an excellent way to gain valuable customers and establish your agency.
Target The Digital Consumers
Since the majority of people in Germany now consume media online, you’ll want to target this audience. This means that you’ll need to develop a digital marketing strategy and create marketing materials in a digital format (mostly online).
If you want to be seen by the right audience, then make sure that your website is easily discoverable online. This means ensuring that it has a relevant domain name, and that your online store is easy to find and navigate. To secure a spot on the first page of Google, you’ll need to implement search engine optimization techniques. Additionally, you could use social media to connect with potential customers.
When developing your digital marketing strategy, be sure to consider how you can use SEO, PPC, and content marketing to attract, engage and convert customers. Remember, SEO stands for search engine optimization, which includes everything from making sure your domain name is relevant and contains the right keywords, to making sure your web content is well-written, images are optimized, and your HTML is error-free.
Create A User-Friendly Website
Now that you’ve got the basics of setting up an agency in Germany covered, it’s time to move onto the more fun part: creating an online presence that attracts customers and encourages them to engage with your brand. This includes everything from choosing a pleasing visual style and implementing a marketing strategy to converting website visitors into paying customers.
One important factor that could make or break your website is your brand voice. The second you’ve established yourself as an expert in your field, you’ll want to adopt a business voice that is similar to the one you use in industry. When developing your brand voice, consider what makes you unique and what sets you apart from competitors. This could include anything from the way you deliver your messages, to the products you promote or the industries you specialize in.
Additionally, your website’s design should be easy to navigate. When a customer decides to visit your site, you want to make sure that they stay and that they engage with your content. This means implementing calls to action, such as introducing products that encourage the visitor to take action, or offering useful information that they might not have known about before.
Get Skilled In Creative And Technical Activities
To be a successful agency in Germany, you’ll need to have the expertise in both creative and technical areas. Creative activities can include everything from copywriting, to design, to video production. To be more specific, you could offer marketing consultancy or provide SEO reporting and analysis.
As for the technical side, you’ll need to be an expert in web design and development. This includes everything from choosing a suitable web host, to setting up the site with a business-class SSL certificate, to creating and optimizing web pages using SEO best practices.
Working in both these areas requires specific skillsets. Therefore, if you want to establish yourself as an expert in Germany, then make sure that you’re skilled in these areas. This could include learning new things, obtaining additional qualifications, or doing lots of research online. Naturally, you can also specialize in one area and be an expert in that, but make sure that you’re also familiar with the other areas.
Build A Reputation
Last but not least, we’ve got the reputation part. As an agency, you’ll be providing marketing services to companies and brands. To do this, you’ll need to gain credibility as an expert in your field. This means establishing yourself as an authoritative source of information in your niche.
The best way to do this is by consistently producing high-quality content that is valuable to customers.
To be seen as an expert in your niche, you could write articles for publication in popular magazines or newspapers, create podcasts to distribute for free, or record industry-leading videos to engage with potential customers.
The only problem with this approach is that it can take a lot of time to build a valuable reputation. Additionally, it might not be as easy as it sounds. While it’s excellent to aim for the stars, you’ll more often than not hit a few snags along the way. To prevent yourself from burning out, take it slow and steady, publishing high-quality content on a regular basis, and establishing yourself as an industry expert.
The above information should put you in a good position to establish an agency in Germany. Keep in mind that marketing in this country can be competitive, so make sure that you put in the effort to stand out from the crowd. With a bit of luck, hard work, and a keen eye on the right markets, you could find yourself running a profitable agency in not too distant a future.