You have a passion for paint, and you’ve always dreamed of becoming a full-time artist. You’ve decided to take the step and are looking to the online world for inspiration. You’ve found a website with lots of useful resources for artists, and you decide to investigate it further. You find the contact details for the company behind the website, and through some quick conversations, you end up signing a contract to become their online marketing agent. You’ll get paid per lead that you generate, and the most important part? You’ll work remotely from anywhere you want. You’ll be able to take care of your kids, and spend your free time painting.
Sound like something you’d be interested in? Use this guide to find the right online marketer for your handyman business, and before you know it, you’ll be building a clientele and earning a nice chunk of change from home.
Set A Budget
Just because you’re an independent contractor doesn’t mean you can go willy-nilly spending money. There are actually penalties for businesses that don’t ensure their employees are covered by third-party insurance policies. This is why it’s important to set a budget and stick to it. You don’t want to go above and beyond what you can afford.
If you feel like you’re spending too much money without proper control, you might want to consider taking a step back and trying a different route. Maybe you need to reduce your commissions or change how you sell your services. Whatever it may be, you need to find a way to control your expenditure. You can’t afford to lose your business credit because you ran up huge overhead expenses.
Understand the Different Types Of Marketing
While traditional marketing is still very relevant, the role of digital marketer has changed quite a bit in the past few years. What used to be considered “traditional” marketing online now takes a lot more work. You may end up having to engage with your audience through multiple channels, and measure the results of all your interactions.
If you’re just getting started, it’s a good idea to familiarize yourself with the different types of online marketing, and what each one entails. Do some research and learn the nomenclature. There’s a lot of jargon and abbreviations marketers use, which can be very confusing. Familiarize yourself with these terms and you’ll be able to speak the language of digital marketing like a native.
Know Your Audience
Just because you want to sell a product online, doesn’t mean you’re automatically going to be targeted at a certain audience.
If you want to succeed as an online marketer, you need to gain an understanding of who you’re talking to. Nowadays, you’ll have to take into consideration many different factors, including; demographics, psychographics, and digital behaviour. Only then can you start to engage with your audience and offer them the right content at the right time. If you don’t know your audience, you don’t know how to engage with them effectively.
How To Generate Leads
Even though you’re an online marketer, you don’t necessarily need to use online platforms to generate leads. Offline marketing still works brilliantly, and you can use whatever platform you prefer to generate traffic. The most important thing is getting those leads to convert. Once you have their contact details, you can decide whether or not you want to pitch them directly on social media, or send them a cold email. You can also do both, or maybe even use a combination of the two. It depends on your resources and the type of industry you’re in. For plumbing contractors, mailing databases probably makes the most sense. You can find a cheap, yet highly effective list of contacts for plumbing companies, with over 100,000 subscribers, here: https://landinghubconnect.com/guide/plumbing/.
If you have a specific niche, you can use search engines to find potential customers. For example, if you’re an auto mechanic, you can use the terms “sale price of cars” or “cheapest car insurance” or “top-rated insurance provider for cars” to find potential leads. Type in your niche and press enter, or click on the “search” button to get started.
Build A Reliable System
An important part of being a successful online marketer is having a proper lead management system in place. You can’t just dump all your leads into a single, untitled spreadsheet, and expect to get the most from it. You need to have a database, or a spreadsheet with proper columns and headings so you can easily find the information you need when you need it.
Having a reliable system also means you can automate certain tasks. For example, you can create a lead segmentation to create different lists of leads based on various filters you set. Then, you can set up automated emails or text messages to be sent to your leads at specific intervals. If you have more than 500 contacts, you can set up automated follow-ups too. Scheduling a drip campaign is simple enough, but ensuring your leads understand what they’re supposed to do and that they do it correctly is another matter.
Measure The Success Of Your Efforts
Being a savvy marketer means you know how to track the results of your efforts. To start, you can use Google Analytics to get a basic understanding of how your website is performing. Then, you can implement a custom reporting tool to get more in-depth insights into how your marketing efforts are paying off. For example, you can use Marketing Analytics to get a clear picture of the demographics and digital behaviour of your mailing list. Are they engaging with your content, sharing it, and becoming paying customers?
You can also look at conversions, which bring us to the next point.
Learn From Others
Even though you’re a beginner, you probably know a lot already. The first step to becoming an effective online marketer is by learning from those who are already successful in the field. You can do this by simply looking for online courses or buying eBooks that cover the subject matter you’re interested in. Some of the biggest names in marketing, such as Seth Godin and Simon Sinek, have written bestselling books on digital marketing and strategy. If you don’t have the money to buy these books, you can still find the courses and lectures online. Learning from the best is always the key to progressing successfully.
Being able to measure and analyze your marketing results is a critical part of being a savvy marketer. Without it, you’ll never know if your efforts are yielding the desired results. Those with a serious interest in marketing often opt for specialized degrees, such as a Master of Science in Digital Marketing. With this degree, you’ll get a well-rounded education that covers the theoretical and technical aspects of marketing. You’ll also be equipped with the necessary tools to become an effective marketer. This, in turn, will make you a much coveted commodity by employers.