Online Marketing Agentur Expertenpool – What You Need to Know About This Tool

Most companies evolve over time, changing with the times and adjusting to new circumstances. But very few companies grow from strength to strength overnight; it takes time to adapt to newly established ways of working and to establish new processes that will benefit the company in the long term.

Businesses that are able to do this effectively, innovate and adjust to new ways of working and changing market conditions, usually outperform their competitors and establish themselves as market leaders. Companies that are unable to do this regularly find themselves struggling for survival, or even experiencing severe setbacks and failures.

Increasingly, businesses can operate seamlessly across public and private spaces

A major component that makes up the backbone of every successful business is the data that it collects and analyses on a daily basis. The ability to effectively mine and analyse data that is both easily accessible and credible is vital if a business is to stay ahead of the competition.

Having this capability within a business enables it to quickly respond to customer demands and changes in the marketplace. The ability to respond quickly to changing market conditions and to stay innovative are crucial if a business is to survive and prosper in today’s ever-evolving world.

This is where AI (Artificial Intelligence) and machine learning come in. Artificial Intelligence allows a business to have an independent, impartial knowledge creator that monitors and analyses data, creating insight from statistical analysis that is actionable and provides advice on the most effective strategy to take. For instance, a business may want to determine the best price points and terms for a desired product and the best time to introduce a new product into the marketplace. The advantages of an AI consultant are that it provides objective advice that is free from subjectivity and opinion, and it can constantly refine and update its knowledge as new information becomes available.

Machine learning automates much of the data collection process, analyzing vast amounts of information to create models, which it then uses to predict future behaviour and needs. As data collection and analysis becomes more automated and efficient, human workloads are freed up to focus on higher-value activities.

In the world of marketing, AI and machine learning have changed the way we look at and approach marketing. We have seen an unprecedented level of innovation from marketing technology companies, as AI and machine learning have enabled digital marketing and sales automation across all channels.

Digital Marketing & Sales Automation

The use of digital marketing and sales automation in particular has been growing rapidly over the past few years and continues to do so. Marketers utilise tools such as Google Analytics, Hootsuite and Marketo to collect and analyse data on customer behaviour and analyse the effectiveness of their campaigns and strategy. This in turn enables them to determine what works and what doesn’t, creating a clear picture of their audience’s digital buying behaviour.

Many marketers have shifted their focus to what is known as inbound marketing; this is a methodology that focuses on attracting customers rather than trying to push products at them. Inbound marketing encourages employees to collaborate and share information across departments, functions and geographic areas; marketers then use this collaborative strategy to determine what content will be most effective in attracting and retaining customers. Inbound marketing encourages a culture of experimentation, continuous learning and improving. This method also values creativity, flexibility, and a desire to solve problems. While marketing has always been about attracting customers, inbound marketing focuses on delighting customers with experiences that are both memorable and engaging. These experiences are often web-based, therefore having a significant digital footprint.

How Does Experienpool Fit Within The Venn Diagram?

There is a growing consensus within the marketing and digital marketing communities that digital marketing and social media have a particularly important role to play in the future of marketing. AI and machine learning will play an integral part in determining the content that is most effective in engaging an audience, and it will help companies determine which platforms to use, when to use them and how to use them most efficiently.

Experienpool is one of the latest entrants to the field of digital marketing performance management, fitting neatly within the Venn diagram of digital marketing and social media. This tool will enable you to compare and contrast social media activity across all channels, and provide you with detailed reports on the performance of your social media activity. It will track all customer engagement, including likes, shares and comments; it will track all online activity, including blog posts, webinars, email campaigns and more. You can even map out and examine the ideal buyer persona, identifying the key psychographics, digital behaviour and preferences of qualified leads.

What do you need to know about Experienpool?

The first thing you need to know about Experienpool is that it is a high-quality product that has been thoroughly tested and validated. The folks at Auctomatic tested out the product and were very pleased with what they found. They said, “It is a simple tool, but it does what it should and I don’t believe there are any major bugs or glitches. For a product of this nature, that is extremely comforting.”

Another important factor to consider is that Experienpool is backed by a world-class team of digital marketing experts. The company was founded by Niall McTiernan, who is deeply knowledgeable in all things digital marketing and digital marketing performance management. In addition to Niall, Experienpool is led by a board of advisors that include some of the industry’s leading experts in their fields. These include, Tom Davenport, VP, Marketing Strategy, at Salesforce; Rob Leatherbarrow, Director of Marketing at HootSuite; and Stephen Bass, VP Industry Marketing & Strategy at Marketo.

How does Experienpool work?

Experienpool is a web application, meaning that it is accessible through a web browser. When you launch the application, you will be provided with a quick tutorial that guides you through the basics of using the tool. After you have completed this tutorial, you will be taken to a dashboard that displays a number of useful widgets and graphs to help you examine and analyse your online marketing activity. Let’s take a look at what each of these items represents.

The first item you will see is the HubSpot dashboard, which serves as the launching point for all of your marketing activity. The HubSpot dashboard provides you with a bird’s eye view of all of your social media activity, enabling you to easily spot any inconsistencies or inefficiencies. You can also use this dashboard to examine how well your content is performing, what topics are attracting your audience and which ones are proving to be most successful. The information displayed here is determined by a combination of algorithms that analyse the performance of your social media content and your engagement with this content; inbound marketing experts and digital marketers use this information to determine what platforms to focus on, when to focus on them and how to use them most effectively. You can also use the HubSpot dashboard to set up automated social media campaigns, scheduling tweets and Instagram posts in advance and measuring the results of your campaign. This aspect of the tool can be particularly useful for brands and businesses that want to keep ahead of the competition.

The next item on the dashboard is Google Analytics. Google Analytics provides you with detailed information on the behaviour and demographics of your audience. You can use this information to determine the effectiveness of your marketing strategy and to determine the best platforms to focus on, the most suitable times to use them and how to use them most profitably. For example, you might want to examine the behaviour of your website’s visitors, tracking where they come from, what they do once they arrive and how they interact with your content. You might want to use the information gathered from Google Analytics to determine the best way of reaching out to your audience, whether through email marketing, social media or a bit of both.

The next item on the dashboard is Hootsuite. Like Google Analytics, Hootsuite gives you access to detailed information on your audience’s behaviour. Hootsuite’s dashboard is very similar to that of Google Analytics, providing you with access to all of your social media activity, along with the ability to schedule content, set up email campaigns and more. The main difference between the two is in the way that Hootsuite reports its data; the information is presented in a way that is more visual, making it easier for non-experts to follow.

Next up is HubSpot’s own dashboard, which provides you with a bird’s eye view of all of your email activity, including the performance of each individual email campaign. Launching a new email campaign is very simple in HubSpot; you can simply log into your dashboard and click the “Create New Campaign” button to set up a new campaign. You can use this campaign to send out an email blast to a list of recipients or you can use the tool’s automation features to have the emails sent out automatically, on a schedule, without requiring much attention from you.