What does it mean to be an online marketing agent? Is it just sales and negotiations, or is there more to it than that? Let’s take a closer look at what an online marketing agent does, and what distinguishes them from regular sales agents.
The Different Functions Of An Online Marketing Agent
To start with, an online marketing agent works directly with the end consumer — the person or company that the marketing material is specifically targeted at. This is in stark contrast to a sales agent who typically works with companies or large organizations.]
As the name implies, an online marketing agent handles all the technical aspects of online marketing, such as search engine optimization (SEO), website builds, and email marketing. These agents are often referred to as “digital marketers” or “web designers” because of their focus on the technical side of marketing on the web.
In terms of sales, an online marketing agent would typically negotiate deals, closing some sales and closing others. This involves a lot more than just presenting a counter-party with a competitive bid and waiting for the deal to get done. It also involves working with the counter-party to ensure that everything is handled professionally and that the terms of the agreement are met.
On a technical level, an online marketing agent also verifies that each website operates the way it’s supposed to, ensuring that changes needed to be made from a technical standpoint are made by the experts.
Why Should You Hire An Online Marketing Agent?
Given all the uncertainty that frequently plagues the online marketing landscape, it’s essential to have a technical expert on your side — someone who can provide an extra set of eyes and ears to make sure that everything is going according to plan and that the project is completed on time.
By hiring an experienced and skilled agent, you give yourself the opportunity to focus on the important parts of your business while leaving the nitty-gritty of the day-to-day operations to someone who is familiar with these kinds of processes. Since these are specialized roles, it’s essential that you hire someone who has the experience to back up the skills.
There are several reasons why you might want to hire an online marketing agent over a regular sales agent. If you’re looking for a simple explanation, then it’s probably best to just hire an agent who has been in the trenches of online marketing before and who has experience building websites from the ground up. The simpler the better when it comes to website building, and if you’re looking for a one-stop-shop for all your web related needs, then an experienced and skilled agent might be the best option for you. Finally, if you’re looking for a technical expert who can get the job done right the first time, then a highly qualified agent might be the best choice for you.
In addition to being an expert in their field, top-notch digital marketers will also have excellent customer satisfaction ratings because they will work hard to ensure that each client is completely satisfied with the results of their work. When talking to prospective clients, you will most likely hear them say things like “The best part was working with Cindy. She was extremely responsive to my every need and made me feel like I was the only client she had, which is far from the case. She made sure all my needs were taken care of and that I was completely satisfied with the results. I would definitely recommend her to anyone who is looking for a top-notch digital marketer.”
What’s Up Next For An Online Marketing Agent?
Based on your needs, industry, and budget, you might consider a few different paths for your digital marketing agency. For example, if you’re looking for a freelance marketing agent who can take on individual projects or who can provide specialized services for a boutique firm, you might want to consider exploring some of the following options:
- SEMRush, which offers a complete suite of SEO tools such as keyword research, backlink analysis, and more.
- Moz Pro, which is the professional version of the popular web performance tool Moz.
- Wix, which offers a simple, yet robust solution for anyone looking to build a website.
Each of these solutions can help you find the best possible SEO for your specific needs, industry standards, and targeting keywords. If budget is no object and you’re looking for a one-stop-shop for all your technical web needs, then take a look at some of the following:
- Squidooo, which provides a free trial and offers a money-back guarantee if you meet the terms of their offer.
- Websitely, which provides a free trial and has a paid tier that provides additional features.
- Bluehost, which provides a free trial and offers one of the largest hosting platforms in the world.
Additional Considerations For Online Marketing Agencies
Just like any other professional or business relationship, you and your agency should enter into a contract that clearly outlines the duties and responsibilities of both parties. In addition to this legal document, you should consider discussing the following topics in more detail:
- Budget – What is your budget and how much are you willing to spend?
- Project Planning – What is your projection and how many months do you expect to spend on this project?
- Schedule – Is there a specific date by which you need the website to be live?
- Feature List – What are the main features you need the website to have?
- Functionality – What features would make the site more functional (mobile-friendly, performance optimized, etc.)?
- Content Strategy – What is your content strategy and outline the main tactics you will use to create content?
- SEO Strategy – What is your SEO strategy and how are you going to achieve first page rankings for your target keyword?
After you’ve had a chance to discuss these details with your agent, you can sit back and relax while they get to work. You’ll most likely hear from them every week or every other week with updates on the project, and you’ll be able to give some direction as needed.