I have been working in digital marketing for more than a decade, and over the years I have seen many ‘online marketing agencies’ crop up. These are typically small businesses that try to do too much. As a result, they often lack focus and suffer from a lack of professionalism. While there is nothing wrong with owning a small business and trying to make it viable, there are more efficient ways of doing so.

Focus On Your Niche

If you are reading this, I assume you are either an advertiser, a marketer, or someone who manages both. If you are not yet sure which one, then perhaps this article is not for you. Still, whether you are a brand, a marketer, or someone who manages both, you most likely focus on specific industries, products, or services. This is your niche, and to be effective, you need to zoom out on this topic and create content that is focused on your niche.

An example of this would be YouTube’s “Music Business Weekly” channel. This channel is focused on advising marketers, brand managers, and producers about the world of music and how to navigate it. In contrast, a channel like “Marketing Videos” focuses on general marketing topics such as inbound marketing, social media, and digital marketing.

Avoid Free Bloggers And YouTube Channels

You may be tempted to try and reach out to as many potential customers as possible using free blogging platforms or YouTube. While there is nothing wrong with these platforms, you must remember that they are free. And while there is no exact science to finding the right audiences for your content, common sense dictates that you should find the paid channels and avoid the free ones.

With a paid channel, you have a clear target audience, and you can learn a lot about their interests, behaviors, and hobbies. When you choose your target audience wisely, you will be able to create content that is much more focused and effective. This will, in turn, translate to better results for you, whether you are an individual or a business.

Choosing a niche and finding a paid channel are not the only things that could help you improve your results. If you are performing below average, then consider investing in technology such as digital marketing software or hiring a digital marketer. In today’s world of digital marketing, the skill sets you will need include things like SEO, content strategy, web analytics, and PPC. If you try and do all of this yourself, you will soon find yourself overwhelmed and struggling to find the time to effectively manage your work. Outsourcing is a common trend in today’s marketing world, and it has been recognized as a useful tool for businesses of all sizes.

If you are interested in outsourcing your digital marketing, there are a number of agencies that you could choose from. However, if you want to improve your results and grow your business, then focusing on a niche, finding a paid channel, and using technology to enhance your productivity may be a better option. Trying to do too much can sometimes lead to you doing too little. Good luck out there.