How to Choose the Right Online Marketing Agency for Your Business

So you’re ready to enter the world of digital marketing, and you’ve decided to make the jump without a formal marketing agency. Congratulations! You’re about to embark on a fun and rewarding journey, but you need to prepare for the unexpected. That’s why we’re taking this opportunity to tell you about the importance of choosing the right agency, and how to go about selecting the best one for your needs. Below you’ll find some invaluable information about selecting the right agency for your business.

The Difference In Quality And Value

One of the first things you should do before making any sort of commitment to an online marketing agency is to establish the difference in quality and value. This is an important distinction to make because it will guide all of your future decisions about agency. You’ll have a much better idea of what you’re getting into if you appreciate the value and quality of what they’re providing. Below we’ve outlined three important factors that determine the quality and value of an agency:

Technical Expertise

The first and most important factor to consider when determining the quality and value of an agency is their technical expertise. This is vital because digital marketing is a continually evolving field, and you need someone who’s up-to-date with the latest technologies and techniques. You can’t be afraid to ask any questions and be transparent about what you need. Technical expertise will help you determine how experienced they are in this field and how prepared they are to take on a large project like yours. Ask for references and do some background research online before you make any sort of decision. Technical expertise is extremely important because there are a lot of fly-by-nighters out there who claim to be experts in digital marketing when in fact they’re just learning on the job and haven’t had many hands-on experiences in the field. Keep your eyes open for agencies with a proven track record and are widely-recognized for their expertise. Technical expertise is vital because it will help you determine how prepared the agency is to take on your project and how capable they are of producing results. It’s not enough that they have the required skills; they should also be able to apply them effectively to your situation. A good technical expert will have deep knowledge of SEO, PPC, and content strategy, among other areas. They should be able to provide you with a comprehensive plan, explain each step along the way, and follow through on commitments. Technical expertise is vital for any business in this day and age. You’ll have an easier time defending your digital marketing choices if you have a team that’s well-versed in the field.

Domain Name

One of the first things you should do before making any sort of commitment to an agency is to register your business or brand with a reputable domain name registrar. You can use this newfound identity to establish yourself as an authority in your industry or niche, and strengthen your online presence. You should consider quality over quantity when choosing a domain name. It’s better to go with a well-established domain name that has great potential than to pick a new domain every three months that you think is going to be popular — unless you’re planning on being in the SEO industry for the foreseeable future. Having a unique and memorable domain name is an excellent way to draw interest and draw clicks to your site. You should look for a domain name that’s short, yet descriptive of your business. For example, if you’re in the travel industry and you want to establish a beach holiday website, you might want to consider using.com or.net domains for your site. These are some of the most popular and respected domain extensions in the world. You can’t go wrong with a.com or.net domain name. The two most used extensions are.com and.net. Just remember that while they’re not difficult to remember, these domain names are extremely easy to misspell. Make sure you get the spelling right, otherwise you’ll find yourself in a bit of an uproar when people start complaining about your misspelling — especially if you’ve had some bad customer experiences due to a typo on your part. Having a bad reputation due to a misspelling is nearly impossible to live down, so make sure you get the spelling right the first time!

Service Level Agreement

A good agency should be willing to put in writing their service level agreement (SLA). This should cover a variety of topics ranging from project timing to budget to the quality of the work they produce. Ideally, you want to work with a service provider who is willing to commit to delivering high quality work at a pace that you’re comfortable with. It’s vital that everyone on your team is on the same page about what the SLA entails. This will help you keep track of your objectives and ensure that everyone is following the same plan. It’s also vital for you to be able to hold the agency accountable for the promises they make regarding delivery of the project. The SLA should also cover what happens if they don’t meet the agreed-upon milestones. Having a detailed SLA is an excellent way to ensure that everyone is on the same page and understand their responsibilities. This will also form a good basis for future negotiations if you’re planning on expanding your working relationship with this agency. It’s important to ensure that the SLA you agree to is appropriate for your needs. If you’re just getting started and want to keep your costs low, you might want to opt for a less formal agreement. Something along the lines of “We’ll work together to get the job done and be sure to keep you posted on the progress.”

Research The Online Marketer

Another vital step before making any sort of decision regarding a potential agency is to do some research. You should look into their previous work, find out what other customers have said about them, and get a feel for their personality and how they’ll interact with you as a client. You can find all of this online, and you shouldn’t be afraid to look into their past projects and portfolios if you want to know more about them. Some great starting points for researching an agency are:

  • Look at their reviews on websites like Yelp or Google Reviews.
  • Visit their social media accounts and see what type of content they’re posting — whether it’s on Facebook, LinkedIn, or Twitter.
  • Check out their website to get a feel for their style and see what else they have online that you can read and evaluate.
  • Call their headquarters and speak with a live person — not an automated answering service.

Once you’ve collected as much information as possible from these online sources, it’s time to put everything into perspective and make a decision. There are a lot of variables to consider, so it can be tricky to know where to begin. That’s why we’re going to suggest you take a little bit of background research, talk to some trusted colleagues or friends, and perhaps even consider heading to a meeting with the agency in person. Ultimately, you need to find a way to make sure that you’re making the right decision for your business. Luckily for you, we’re here to help! Below we’ve outlined some general guidelines to help you filter the vast amount of information floating around online and identify the best agency for your needs.

Look At Reviews.

One of the best places to start is by looking at the reviews. This is especially important if you’re trying to decide between two or more agencies, as you’ll have the opportunity to learn more about what other customers think. Reviews are a great way to determine an agency’s quality and value, so it’s important that you take them into consideration before making a decision. Luckily for you, we’re going to give you a few tips on how to read reviews successfully so you can learn more about your options.

Check Out Their Portfolio.

One of the best ways to learn about an agency’s quality and value is by taking a look at their portfolio. This is a great place to start because it gives you an idea of what they’ve done in the past and what types of projects they can take on. If you’re looking for an experienced agency who’s already worked with some reputable companies, their portfolio will give you an idea of whether or not they’ll be able to deliver on their promises. For example, will they be able to come up with some amazing content rapidly? Will they be able to increase your organic traffic? Take a look at their previous clients and be sure to ask them about their experiences with the company.