The Covid-19 pandemic has changed the world and the way we live. In the coming months, it’s the agencies that can adapt to these changes that will thrive, while those that can’t will struggle to survive.
The pandemic has disrupted every aspect of our lives – how we work, how we play, and how we interact with our clients. The ways in which we market and sell goods and services have also changed. Offline marketing was once considered to be highly effective, however, digital marketing and the internet allow for brands to thrive even during these difficult times.
While many agencies have shifted to a digital focus, others are still trying to figure out how to adapt to the new world order. One of the most prominent questions in the marketing world right now is – where can I establish my agency? More and more businesses are moving to a remote working environment and remote working requires flexible office arrangements.
If you’re considering a move to Washington DC or New York City for your agency, there are many benefits to be reaped from such a partnership. In this article, we will outline why working remotely from either of these wonderful cities is a great option for any business.
Digital Marketing Hubs
Let’s be honest, the pandemic hasn’t killed all of our hobbies. While we have been restricted to our homes, consumers have increased their online activity. To serve our existing customers and expand our reach, many brands have turned to digital marketing agencies to harness the power of the internet to grow their businesses.
Washington DC and New York City are two of the most prominent hubs for digital marketing in the U.S. A lot of established agencies have their headquarters there, which makes it a hub for business – both existing and prospective clients.
If you’re interesting in expanding your reach and establishing an office in either of these beautiful cities, consider what benefits they can offer you.
Attracting Top Talent
One of the first considerations when establishing a new agency is to determine where you will source your staff from. While it’s ideal to have agency partners, who will share in the burden of running the business, finding the right staff is one of the most important aspects to the success of any agency.
If you are looking for top talent in digital marketing, the Washington DC and New York City areas are rich in opportunities. Not only do you have access to thousands of highly-skilled workers but you can also attract the best students from some of the most prominent universities in the U.S. including Georgetown, George Washington and the New York University. (Yes, that’s one of the best graduate schools in the world.)
Not only that, but many of the best restaurants in the area are run by famous chefs who would love to work for you. Or, for that matter, anyone.
A Brimming Tapestry Of Culture
The cultural scene in Washington DC and New York City is flourishing. There’s a wide variety of restaurants and bars to choose from, as well as world-class museums and galleries for art lovers.
If you want to take your lunch break while enjoying a creative arts scene, consider the options in either of these cities. There’s also a lot to be said for taking a walk down the historical streets of the city – visiting the sites of the founding fathers and enjoying life how it was before the pandemic.
One of the things that make New York and Washington DC such attractive cities is the fact that they have some of the best universities in the country. (Yes, really.) Not only that, but many of the top digital marketing agencies have their offices there. Why? Excellent education, top-notch teaching, and a bustling, creative student population combined with an affluent, highly-skilled job market. Good news for anybody looking to establish a career in digital marketing.
If you’re looking to establish your own agency in one of these cities, consider the advantages of a prestigious university education. Not only will you find highly-skilled employees, but the contacts you make through your studies will prove invaluable during your agency career.
A Home For Creative Enterprises
The creative industries, particularly in the arts and media, have experienced unprecedented growth in the last year. (No, we’re not exaggerating!) Many prominent agencies and brands are home to a variety of creative businesses, such as art galleries, film production companies, writing desks, and digital marketing agencies. (Yes, there are even co-working spaces for photographers and songwriters.)
If you’re interested in starting a creative business or expanding your existing one, consider one of the most prominent hubs in your chosen field. Whether you’re a fan of contemporary art, design, fashion, or film & TV, there’s plenty to see and lots of opportunities to grow your business.
These are just some of the reasons why working remotely from Washington DC or New York City is such a desirable option. What are your reasons for establishing an agency in one of these cities?