If you’re looking for an online marketing agency, you’ve probably already made up your mind that you want a local company you can trust. After all, you’re starting a business in a small town, and you don’t want to risk finding a poorly performing agency that could end up costing you more than you’re willing to. Or, you might want to avoid an agency at all because of their relatively high price tag. Although it’s normal to want the best for your business, you must always remain realistic about your expectations. That’s why it’s so important to do some research before committing to a single agency.
The Importance of Research
Since you’ll be working with a local company, it’s essential that you do some research into their background. Are they registered with the Bureau of Professional Affairs? Has the BBB (Better Business Bureau) given them an A+ rating? You might want to consider looking for an agency that is already BBB accredited or one that has an A+ rating. Research into a company’s background is important because if there are any doubts about their abilities or ethics, you might want to consider going with a different agency. Remember, the worst thing you can do is to go with an agency that isn’t capable of delivering top-notch results. That way, you’ll be setting yourself up for disappointments down the road. A good agency will ensure that you’re always happy with the results of your online marketing efforts. And, being set up with the wrong agency could end up costing you hundreds or even thousands of dollars. So, it’s essential that you do your research before making a decision.
The Cost of Hiring an Agency
Since you’ll be paying the agency directly, it’s important to ask about the price of their services. Most agencies require you to pay for services upfront, before starting the project. So, if you want to find the best possible deal, be sure to negotiate. As a starting point, you might want to ask about the price of a typical package, which usually includes:
- a website design and build
- seo optimization
- pay per click advertising (PPC)
Depending on the size of your company, the cost of these services could vary. But, as a general rule of thumb, you can expect to spend at least $500 for these services. And, of course, you’ll need to negotiate further to get a good deal.
The Drawbacks of Hiring an Agency
Negotiating for a good price is one thing. Finding out what you’re getting into is another. Depending on the size of your company, you might want to do some research into how much experience the agency has. If you’re just starting out, putting your trust in a new agency that doesn’t have much experience can feel a little risky. Even if they have stellar reviews, you don’t know whether or not they’re up to the task. Being completely inexperienced in digital marketing means that there’s a chance they might not be able to provide the results you’re looking for. Especially since you’ll be paying them directly, you might want to consider hiring an agency that has some experience.
The downside of hiring an agency is that you’ll need to look into their track record. Their customers will be your stakeholders, and you don’t want to risk being disappointed by their services. Since you’ll be paying them directly, their responsibility is to ensure that you’re happy with the results of your campaign. That means that as the customer, you have the final say on whether or not their services are adequate. Doing your research and checking their reviews upfront is the best way to avoid any unpleasant surprises later on.
Consider All Options
When it comes to your business, it’s important to remain open to other options. Even if an agency seems like a good fit at first, you might want to consider looking into alternatives. If they’re not up to par and you feel like you’ve been misled, it’s not like you have nowhere else to turn. It might be a good idea to call the Better Business Bureau and see if there are any complaints filed against the agency. If so, you might want to think twice about going with them.
Every business is different. So, what might be a good fit for one company might not be for another. The most important thing is to remain open to options and do your research before making a decision. You can avoid so many problems by taking the time to do some research into the background of an agency before making a decision.