Every company dreams of becoming the next big thing and making it to the top of the heap. As the world turns to the digital sphere, those companies that adapt and evolve with it stand a chance at gaining a huge audience and making a dent in the industry.
One company that has risen to the challenge and successfully made the transition is OMA. Founded in 2015, the company is the best of its class when it comes to digital marketing. Its portfolio of clients includes some of the most reputable brands in the world. It also works with businesses of all sizes, ensuring that no matter what the niche, they can harness the power of the internet to grow their business.
In this comprehensive guide, we will explore the key success factors that stood out to us upon reviewing OMA’s client portfolio. This includes everything from the service itself, to price, scale, and more.
Strategy
OMA is a marketing agency that excels at putting together comprehensive plans. It begins with a clear strategy, which is refined based on the results of its analysis of the target audience. This includes conducting market research, analyzing traffic, and evaluating the performance of each campaign.
The marketing plan OMA produces is comprehensive, covering all aspects of digital marketing including website design, content creation, social media, and more. Each area is mapped out in detail, providing the reader with a clear picture of exactly what will be completed and when. A highly valuable component is the marketing funnel, which helps the client understand how their targeted audience will convert to paying customers.
Technology
The technology used by OMA is constantly evolving to fit the needs of their clients. Website builders like Squarespace and Wix allow for simple and rapid website building, which is perfect for those who don’t have a massive budget to work with.
OMA uses the best tools available to them, integrating one-click shopping carts, video embedding, and SEO (search engine optimization) into its platform, HyperCube.
Know Your Audience
One of OMA’s greatest strengths is its ability to target specific audiences with tailored campaigns. This is facilitated by its expertise in digital marketing and extensive research into its client’s markets. Knowing who your audience is and tailoring your efforts to attract them, is an effective and efficient use of marketing resources.
OMA starts by analyzing the demographics, psychographics, and digital behavior of their target audience, before designing a marketing strategy around this data.
Analytics
Analytics is the branch of statistics that deals with gaining a deeper insight into the data gathered during the course of a statistical test or survey. This enables the analyst to gain a better understanding of what exactly occurred during the experiment. With this information, the analyst can then draw reliable conclusions about the experimental results.
The great thing about analytics is its ability to track the results of any experiment or campaign. If you’ve ever heard the saying ‘a win is a win’, this is why analytics allows you to track the results of a campaign and understand exactly how much success you attained.
ROI (Return on Investment)
The cost of attracting a single customer via digital marketing can be quite high. However, the benefits can far outweigh the initial investment. In fact, digital marketing is a proven method of generating revenue, both now and in the future. Simply put, the ROI associated with digital marketing is extremely high compared to traditional methods.
The ROI of a digital marketing campaign cannot be calculated based on the amount of money spent. The value of a customer acquired via digital marketing is far greater than the cost associated with acquiring that customer. The true ROI of a digital marketing campaign is difficult to quantify, but it is definitely there.
Staffing
The most valuable resource to any business is its people. Having a team of experts that can take on any task and get it done is what sets a company apart from others. There are numerous roles required to operate a successful marketing agency, and OMA has a team of specialists that can handle everything from content creation to social media management. This ensures that a client is consistently provided with top-notch service, no matter what their needs are.
Planning
Planning and organization are vital to any business. Establishing a plan and sticking to it, even when it changes, is the key to efficient operations. Marketing without planning is like driving without a map or GPS – you might end up somewhere, but you’ll never know where or how you got there. This is why planification is such a vital stage in the process.
If you’ve ever worked with a traditional marketing agency, you know that their primary job is to get you money. That’s it. Your tasks – create a website, design a logo, and produce some pamphlets – are deemed ‘tasks’, rather than ‘projects’ or ‘jobs’ and are seen as such. Your job, as the client, is to simply pay them and be content that your marketing materials will be produced.
This is certainly not the case with an agency like OMA. Their primary goal is to create a long-term relationship with you, the client, based on trust, and it shows. The fact that they take the time to plan every aspect of your campaign, from the beginning to the end – analyzing your target audience, devising a strategy that will get you the results you’re looking for, and then measuring the results of that strategy – is proof that they put their long-term interests first and will never forget about you, the client, during the course of the project.
Operations
Operations relate to the running of a business, including things like payroll, dealing with suppliers, and maintaining effective internal communication. The Operations stage in the marketing process is vital in order to plan for the future and ensure that the business maintains a steady stream of income. Without a strong operations stage, the marketing stage cannot achieve the results it’s looking for.
OMA has a team of professionals that can take on any task related to operations. This can include collecting payments, dealing with shipping and delivery, and setting up automated email campaigns. Having multiple service providers, each specializing in a certain area, means that the Client can always be sure that their needs are being met, regardless of whether it’s day to night, around the clock.
Research
The role of research here is to gather as much information as possible about the target audience, either through quantified or qualitative analysis. This includes things like market sizing, demographics, income levels, and more.
The most effective research method is via the internet. With the information available online, the researcher can easily and quickly find the answers they’re looking for. The information can then be compiled, collated, and highlighted in easy to understand and straightforward tables.
Analysis
This is where the rubber hits the road. The analysis stage is where the insights gained during the research stage are put into practice. This involves using the information to drive decisions about future strategy and tactics. While the analysis stage is undoubtedly the most critical stage of the marketing process, it’s also one of the most fascinating.
Deciding on the best course of action based on the data is very much a ‘scientific’ process. This is what distinguishes a good analyst from a great analyst. Armed with solid research and a logical mind, an analyst can successfully decide upon the best course of action, which will in turn lead to the desired results.
Insightful analysis involves looking at all the available information and coming up with a reliable conclusion. It requires a process that is both structured and logical, as well as one that is objective and impartial. This is a valuable tool in any area of science, as well as in business. Having a team of unbiased, objective analysts is invaluable, whether you’re looking for a second opinion, or just want to get a different perspective on an issue.