Is Your Online Marketing Agency the Right Fit for Your Business?

There is no question that digital marketing is now a part of every business’ marketing arsenal. In fact, according to HubSpot Blogs research, 96% of companies use digital marketing to reach customers. 1 in 3 businesses are using marketing automation, like HubSpot, to grow their business. And around 67% of businesses are using social media to engage with their audience.

Whether you’re just getting started or you’re an experienced marketer, being ├▒ade digital marketing is clearly important to your business’ future.

So, is your online marketing agency the right fit for your business? Let’s look at the advantages and disadvantages of each option.

Traditional Marketing

Although digital marketing is a significant portion of every marketer’s toolkit, there is still no question that many businesses are successfully using traditional marketing to grow their business. According to HubSpot Blogs analysis, 22% of businesses are using conventional methods to reach their audience (like billboards, magazine spreads, and radio ads).

It’s important to keep in mind that not all traditional marketing is created equal, and there are a few tactics that can be more effective than others in helping your business grow. For example, did you know that radio ads tend to have a higher click-through rate than traditional billboard ads? Or that magazine spreads in trade magazines often have the highest click-through rates of all?

Your chosen marketing agency should be able to advise you on the most effective strategy to leverage your company’s current reach, along with providing insight into the future of digital marketing.

Dm/o0 Social Media

While many businesses are finding success with digital marketing, some are choosing to play it safe by investing only in social media marketing. According to HubSpot Blogs’ research, 11% of businesses are using social media to grow their audience, and 8% are choosing to play it safe by using social media exclusively for customer engagement (e.g., status updates, Q&As, and so on).

One of the significant advantages of social media is that you don’t necessarily need a massive budget to hire a professional to help you spread the word about your business. You can simply outsource this task to a social media agency like Havok, which can take care of everything from creating content to analyzing performance to determine which platforms work best for your business.

The disadvantage of social media marketing, however, is that it can be quite difficult to measure. In addition, depending on how old your social media accounts are, you may discover that you don’t have the engagement rates you want. If you’re looking to grow your Twitter following by 100% in the next 30 days, you may need to consider investing in a social media advertising campaign.

Search Engine Marketing

If you’re fortunate enough to have an existing customer base, why not try and grow your business through search engine marketing (SEM)? According to HubSpot Blogs’ research, 17% of businesses are choosing to use SEM, and 13% are using digital marketing services to get in front of the right audience.

SEM doesn’t necessarily require you to have a huge budget, either. You can use tools like Google Adwords, which may be provided by your chosen digital marketing agency, to gain a significant amount of organic search traffic to your site.

SEM has a couple of advantages. First, if you’re using Google Ads, you don’t necessarily need to run banner ads on your site to gain popularity. Your ads can be displayed in the context of the search results, so users are more likely to click on them.

And second, you don’t necessarily need to focus on a single channel. According to HubSpot Blogs’ research, 29% of businesses are choosing to use SEM to grow their audience, and 23% are using different platforms to gain attention (e.g., Pinterest, Instagram, and so on).

The disadvantage of SEM is that you don’t necessarily know which keywords or phrases to use. You can end up spending a lot of time researching and planning your SEM campaign, and it can be quite difficult to measure the results.

Email Marketing

What if we told you there was a way to grow your business without having to resort to expensive ads or paid posts on social media? Email marketing, or spam as it’s commonly called, can help you do just that. According to HubSpot Blogs’ research, 10% of businesses are using email marketing to grow their audience and 7% are using it to engage with customers.

With email marketing, you don’t necessarily need a huge budget to hire a professional to help you spread the word about your business. You can simply outsource this task to a marketing agency or email marketing service like MailChimp.

The advantage of email marketing is that you have complete control over the message you’re sending and the timing of the blast. You can choose to send a weekly newsletter, once a month newsletter, or even a twice-a-year newsletter. And you can choose to send the email on a Thursday or a Wednesday, so it gets in front of the right audience at the right time.

It’s also quite easy to set up automated email marketing campaigns. You can have your emails automatically sent out at regular intervals, so you don’t necessarily need to have someone at the helm to keep the ships on course. You simply need to make sure that your email newsletter is still being sent out on a regular basis!

The disadvantage of email marketing is that, as with all forms of advertising, people are getting wise to it. You can use a tool like ReturnPath to track the effectiveness of your email marketing campaigns. If your open rates are low, you may need to consider revisiting the subject line or the offer within the email to get more people to open it. In addition, although it’s quite easy to start a newsletter or email list, it can be quite difficult to maintain it. If your business is consistently sending out good content and offers that are relevant to your audience, they are more likely to stay subscribed.

One of the biggest disadvantages of email marketing, however, is that it can be quite tough to measure. Not only do you not necessarily know how much traffic you’re getting or how frequently your subscribers are engaging with your content, but you also don’t necessarily know if what you’re doing is working. You can use tools like Google Analytics to track visitor behavior once they’ve arrived on your site, but it can be quite difficult to determine whether or not what you’re doing is actually driving business.

Google Ads

If you’re looking for a free way to get in front of the right audience, you can’t beat Google Ads. According to HubSpot Blogs’ research, 9% of businesses are choosing to use Google Ads, and 4% are using them to engage with customers. But, just because you’ve chosen a free option doesn’t mean that it’s easy to succeed in sponsored search. You can and likely will need to put in the work to learn how to make the most of your ads.

One of the significant advantages of Google Ads is that you don’t necessarily need a huge budget to run an effective campaign. You can simply outsource this task to a Google Ads agency like HubSpot’s own, which can take care of everything from creating ads to placing them, monitoring performance, and analyzing results. In addition, you can use the Google Analytics tool to track the effectiveness of your campaign.

The disadvantage of using Google Ads is that you don’t necessarily know what to ads. Although you have complete control over which products or services you want to promote, you don’t necessarily know which keywords or phrases to use to ensure that you’re reaching the right audience. In addition, the more you invest in a Google Ads campaign, the more you’ll need to invest in order to see returns on your investment.

Social Media Marketing

So you’ve decided to play it safe and play it cheap by creating and curating content on social media. According to HubSpot Blogs’ research, 8% of businesses are choosing to use social media to grow their audience, and 6% are using it for customer engagement (e.g., status updates, photos of food, and so on).

One of the significant advantages of social media marketing is that you don’t necessarily need a huge budget to get started. You can simply use free, open-source tools like Hootsuite or Buffer to get the job done. Plus, you don’t necessarily need to run ads to gain popularity. You can simply engage with your audience on social media, and the more you do, the more you’ll gain in popularity and attract potential customers to your business.