An online marketing agency is a company that provides various online marketing services to help businesses grow. These services can include SEO, content creation, PPC management, and social media engagement. Because they work remotely, online marketing agencies can easily provide services to clients across the globe. As a result, a lot of work can be done from home. While this may be the case, it doesn’t mean that all work and no play makes for a successful agency. In fact, having some fun is extremely important for keeping employees motivated and engaged. Therefore, if you’re searching for the best option to start or grow a marketing agency, consider the following. This post will discuss the various options available to you and the differences between each one.

Traditional Agency

If you’re lucky enough to be reading this, then you’ve probably already heard of a traditional agency. These are agencies that were founded in the 20th century and the majority of their employees were traditionally based in a physical space. For instance, an agency may have an office in New York City with several employees working remotely from there. As a result, some people may consider this type of agency to be part-time virtual assistants that help businesses grow.

As a business owner or lead marketer, you’ll want to choose an agency that has a proven track record. You should also look for an agency that has the capacity to take on your project. If you’ve been searching for a virtual assistant to help you with your online marketing efforts, then you may find one of the following traditional agencies:

HubSpot

HubSpot is a cloud-based marketing software that helps businesses of all sizes scale their operations. As a business owner or marketer, you may want to consider HubSpot for two main reasons. First, HubSpot integrates with other services that you may use within your business. For example, HubSpot can integrate with Gmail, Calendar, Salesforce, and YouTube to name just a few. Second, HubSpot offers a free version that can be used by any business up to a specified size. If you’re searching for an agency that provides online marketing services and you’re at least curious about HubSpot, then your best option may be to contact them directly.

The DevOps Approach

If you’re searching for the best option to start or grow a marketing agency, then the cloud-based model may be what you’re looking for. The cloud-based model allows for the quick and easy scaling of a business while maintaining full control over all operations. Because the cloud is a level of abstraction that interfaces with a business’ internet connection, the cloud-based model makes it easy for anyone with access to the internet to get their hands on digital marketing software and tools.

A popular and innovative cloud-based marketing platform that provides all the functionality that a marketing agency could want is Salesforce Marketing Cloud. In addition, the platform is completely free for businesses of all sizes. If you’re interested in the cloud-based model as a way to scale your business, then explore Marketing Cloud as a possibility. Alternatively, if you’d like to stay more traditional, then look into the following platform:

Dedicated Servers

A dedicated server is a physical server that is solely used by your company for hosting websites, applications, or email servers. Because they’re dedicated to your company’s use, you have total control over the server and can install whatever you want on it. While more expensive than a virtual server, a dedicated server provides enhanced security and performance that a virtual server cannot offer.

If you’re looking for a way to scale your business and you need additional server capacity, then consider a dedicated server. In addition to offering additional security and performance, you can also install various tools on a dedicated server that can increase its productivity and usefulness. If you want a dedicated server to host your email, then you should consider the following providers:

Linode

If you have a budget in mind and you’d like to minimize your costs, then look into the following shared hosting plan from Linode. On this plan, you get a free domain and you can install one website (of any size) on the plan. As a result, you may want to consider this option if you’re looking for a way to quickly get up and running with a website to serve as your online store or presence.

AWS

Also known as Amazon Web Services, AWS is a suite of web services that provide various functions (e.g., storage, hosting, and software development) that make it easy for anyone to launch a business or brand online. Similar to other cloud-based services, AWS offers a level of abstraction that makes it easy for businesses to scale up their operations with minimal effort (and cost!). As a result, if you have a budget in mind and you’d like to stay cost-effective, then look into AWS.

Heroku

Launched in 2010, Heroku is a cloud platform that makes it easy for anyone to launch a web server. Similar to AWS, Heroku offers all the web services that a business may need to launch an online store, including storage, hosting, and software development. In addition, Heroku provides a level of convenience that allows for quick and easy deployment.

If you’re new to the world of web servers or you just want a simple and easy-to-use service, then Heroku is a great option. In addition, if you’re interested in marketing through blogs or other content creation platforms, then you may want to explore the following hosting service:

Vultr

Vultr is a virtual private server provider that was originally founded in 2011 and offers shared, reseller, and dedicated servers across their various plans. Similarly to other dedicated server providers, Vultr provides a level of security, performance, and convenience that makes it easy for businesses to operate online.

If you’re interested in the cloud-based model as a way to scale your business, then consider Vultr. In addition, if you’d like to stay cost-effective and have your own private server, you might want to look into their shared server plans.

In this article, we’ve discussed the various options that exist for business owners and leads who are searching for the best option to start or grow a marketing agency. By understanding the differences between each one, you may choose the right solution for your specific needs. In addition, by having a good understanding of what each solution can offer, you may choose the most suitable option for your business.