Online Marketing Agency in Sydney – What Should You Look For?

An online marketing agency in Sydney can help brands of all sizes and advertising agencies meet the challenge of gaining business traction in a crowded digital sphere.

Launching a marketing campaign in a new city can feel overwhelming. After all, you may not know exactly where to start. What kind of audience should you target? Where should you focus your efforts? How much should you spend?

All these questions are valid. But you can also ask yourself, “Does anyone do my kind of business in Sydney?” If so, then you’re in luck. You have an answer right next to you.

There are a variety of agencies in Sydney that can help you with your marketing, from strategy to execution. If you want to find the right agency for your needs, then this article will guide you in the right direction.

Delivery Method

The first thing to consider when choosing an online marketing agency in Sydney is the delivery method. Do you want to receive campaigns via digital download or email blasts? What about social media posts?

Every agency is going to have a different approach to delivering your campaigns. But you shouldn’t be afraid to ask for what you want. After all, an agency is a business, too, and will need to generate leads to stay afloat. So, it’s important to establish clear communication from the outset about what you want and don’t want. And don’t be afraid to say what you expect in return. Being upfront about your expectations will give you a better chance of achieving successful results.

Of course, it is also important to consider the cost of each delivery method. The more expensive the method, the more you will need to spend. With an agency contract, you will need to consider the cost of the agreement itself.

Size And Industry Experience

When choosing an agency, it’s important to consider their size. How much experience do they have in the industry? And what type of experience do they have in your industry?

If you’re looking for a one-stop-shop for all your marketing needs, then you might want to consider a small agency. But if you want to specifically work with an agency that has significant industry experience in your niche, then you should consider that, too. Knowing what to expect from the outset can make all the difference in the world when it comes to the end product.

Niche

Once you’ve found the right agency for your needs, you need to consider their niche. What kind of services do they offer? What are their specialisms?

It’s always beneficial to find an agency that offers a range of services. If you need help with SEO, PPC, email marketing or social media, then having an agency that does it all will be a distinct advantage. Being able to call on different experts within the agency for help will also be invaluable. The more you know upfront, the less headache you’re likely to have later on. When it comes to digital marketing, knowing the right terminology can mean the difference between success and failure. Familiarizing yourself with the terminology used within the industry can help you ensure you don’t make the same mistake twice.

Familiarity With Major Brands

Depending on your industry, you might want to consider whether or not you want an agency that is already familiar with your major brand. If so, then great. Otherwise, it can be beneficial to find an agency that is brand new to the industry.

As a business owner or manager, you’re always going to have a steady stream of new brands to deal with. Having an agency that is familiar with your industry and your existing brands will be a great advantage. When you first engage with the agency, having a brand expert on hand to answer your questions will be invaluable. You might even consider paying a small fee to have a brand expert work with you directly.

Domain Expertise

Finally, you need to consider whether or not you want an agency that is an expert in domain name management. If so, then great. Otherwise, you can get by just fine with the general expertness of their staff.

Most businesses will need help at some point in the design or management of their domain name. Having an agency that has significant experience in this area will be a great advantage. You’re not going to want to waste your time dealing with amateur attempts at domain name management. Saving you both time and money is always a good idea.

Anatomy Of A Marketing Plan

If you decide that you want an agency to help you with your marketing, then it’s time to work on your plan. Things to consider include.

  • Audience – Who is your target audience?
  • Why should they hire you? What makes you special?
  • Goals – What do you want to achieve?
  • Tactics – How are you going to achieve your goals?
  • Competition – Who is your competition? What are they doing that you’re not?
  • How much do you need to spend?
  • Expenditure
  • Measurement

These questions will form the basis of your plan. You might also want to include some marketing metrics, such as orders, sales, leads and so on. Having clear metrics is essential in terms of measuring the success of your plan. And don’t be afraid to revise and refine your plan as you move forward. The more you put in now the less headache you’re likely to have later.

To find the right agency for your needs in Sydney, consider these factors:

Oberlo

If you want to work with an agency in Sydney, then make sure you check out their website. In addition to giving you insight on what they can do for you, their website will also give you a good idea of their professionalism. Look for the following:

  • Reputation – Visit their website and check out their reviews. See how others feel about working with them. A good reputation indicates a higher level of professionalism.
  • Background – Is the business a reputable agency, or are they just some random company? Check out their website to see their history.
  • Quality Of Work – Looking for an agency to help you with your marketing? Make sure you check out their previous projects. Are they a reputable agency, or are they just starting out?
  • Pricing – You want to work with an agency, but don’t want to spend too much? Make sure you check out their pricing structures. Does it seem fair? Are they giving you value for your money?
  • Delivery Method – Look for an agency with the right delivery method for your needs. If you want to receive campaigns via social media, then look for an agency that offers that service.

Ubersuggest

As you’re considering which agency to work with, you need to take into consideration the type of work they do and the pricing structure. But you should also want to find an agency that is familiar with your industry. Using tools like ubersuggest, you can find millions of keywords and suggestions for landing page content, ad copy, and more.

When you’re planning your budget for SEO, PPC, email marketing and social media, take into consideration what tools like ubersuggest can offer. Knowing what keywords to use and how to construct a compelling offer can help you greatly in terms of driving business to your site. It’s always great to find an agency that offers a free trial, too.

Google Adwords

Depending on your budget and the size of your business, you might want to consider looking into online adwords. Adwords can help you reach people that are interested in your product or service, effectively lowering your cost per acquisition. Instead of paying per click, you’re paying based on the number of people that click on your ads. This can be an extremely cost-effective way to gain exposure to your target audience. It’s always beneficial to find an agency that knows how to use adwords effectively.

Social Media Marketing

If you’re looking to gain traction in a crowded digital sphere, then look into social media marketing. With millions of people using social media daily, the potential for reaching a large audience is incredible.