In today’s world, technology is evolving at a rapid pace, which means that traditional marketing methods are being taken to the digital space.
Whether you’re a large corporation with lots of advertising budget or a small business owner trying to drum up support for your products, the ability to target audience members and get them to act is critical.
That’s why we’re exploring the various kinds of online marketing agencies available, which can help businesses of all sizes and budgets find the right fit.
The Differences In Approach
For larger companies, advertising through TV commercials and billboards is still the norm. For smaller businesses, social media is the primary method of marketing, due to the accessibility on a large scale.
While both approaches have their perks, they each have their drawbacks. TV commercials require a lot of effort to create and promote, while social media posts can be rather easy to handle.
An online marketing agency takes the guesswork out of digital marketing, meaning that they develop and implement marketing strategies, create ad campaigns, analyze results, and provide ongoing support. So, rather than doing everything themselves, small and mid-sized businesses can outsource this work to larger agencies, saving both time and money.
Why Should You Try An Online Marketing Agency?
The benefits of an online marketing agency are numerous. First, they bring a wealth of experience to the table, having likely worked with dozens of small businesses over the years and now being asked to help major brands with their digital marketing efforts. Second, their expertise allows them to draw on more resources, getting you the best possible results regardless of your budget.
Last but not least, using an agency to market your business will save you tons of time. Instead of doing all the video editing, social media posting, and blogging yourself, you can hire someone to do it for you – leaving you to focus on growing your business.
Types Of Agencies To Look Out For
Now, it’s important to do your research before committing to an agency, so here’s a list of some of the best online marketing agencies in India.
MatchingBiz, based in New Delhi, is one of the biggest online marketing agencies in the country. With over 150 employees, they specialize in SEO, web design, and development, having worked with prominent businesses in India and globally. Clients include Oberlo, Skoda, and many more.
Matching Biz also offers a complete e-commerce package, including product research, development, and sourcing, online store setup, and ongoing management.
HubSpot, the market leader in digital marketing software, also has an affiliate in Delhi called M1M that provides marketing services to businesses.
Bangalore-based agency, 4Mats, is an expert at marketing tech products and has designed extensive online marketing campaigns, having also worked with brands like Fitbit, TCL, and HP.
CMI, or Creative Market India, an advertising agency in Gurgaon, is best known for its expertise in SEO, performance marketing, web design, and content strategy. Their team of highly-experienced digital marketers work with businesses in the area to grow their presence online. Clients include Udy’s, Amul, and many more.
How Do You Find The Best One For You?
Now that you’re armed with the basics of what an online marketing agency does and doesn’t offer, you can start your search for the best fit. Here are some of the top tips:
1. Skills. Before hiring someone, make sure that they have the necessary skills to carry out the tasks you need. If you’re looking for SEO expertise, make sure that they have a good understanding of SEO Basics, Search Engine Optimization, and the various nuances and strategies involved.
2. Online Marketing Agency Size. You need to keep in mind that not all small businesses are created equal, and you don’t want to simply hire the first person that you meet. Look for an agency that has a good history of taking on larger projects and being able to deliver. If you’re looking for a one-stop shop, you can go with a midsize agency that’s capable of handling all your digital needs.
Should You Go For The Ones With Specializations In The USA, UK, Or Canada?
One of the main differences between an online marketing agency in Gurugram and one in the UK, for example, is the time difference. In the UK, it’s usually mid-day or late afternoon when work gets underway, which means that you’ll need to be available to provide direction mid-morning or early afternoon. In Gurugram, most agencies operate on a 24-hour basis, so you can get in touch at any time.
Another major difference between the three is the cost difference. In the UK, agencies charge about £150 to £200 per month, plus expenses, for specialized SEO work. In Gurugram, the prices are about double that, which makes it more affordable.
When comparing prices, don’t forget to consider additional costs like website hosting, software licenses, and other similar charges that you might incur. These will vary from company to company, but as a rough guide, expect to pay a little above £150 per month. Finally, don’t forget to factor in the exchange rate, as it’s almost always favorable to tourists. If you’re visiting from the UK, for example, it’s better to buy Indian goods there than to bring them back to the UK. When converting prices from Indian rupees to UK pounds, you should use an online converter like XE.com for accurate results.
More Than Meets The Eye
It’s also important to examine the level of service that the agency provides. Look for an agency that offers a variety of services, including marketing, web design, and development, as well as SEO, which is a key area of focus. If you’re looking for a one-stop shop for all your digital needs, examine whether or not they offer an in-house SEO team, or whether or not they use third-party contractors for this work. The best agencies will have an in-house team, as well as specialists that they work with on a regular basis. This way, they can ensure that all of their clients’ needs are met and that their campaigns are carried out effectively. The more services that they provide, the more streamlined your experience will be. With all of these digital marketing agencies in Gurugram, what are you waiting for?