If you’re looking to start your own agency, you’re in the right place. In this blog post, we’ll tell you everything you need to know about setting up your own online marketing agency from home.
Register Your Domain Name
Before you start your agency, you’ll need to register your domain name. You can use Google Domains to quickly and easily find a suitable domain name that suits your business. Once you’ve found it, you’ll need to contact the domain owner and negotiate a purchase price with them. Typically, agency owners will negotiate a discounted rate for a year or two or until the end of the next major sponsorship.
Secure Space For Your Offices
Even if you’re a home-based business, you’ll still need a space for your offices. For that matter, you might even need a conference room. Before you start renting out space in conference rooms and boardrooms, however, you should have a look at how much they cost you. Fortunately, there are a few different ways in which you can secure a space for your offices without having to break the bank. You can use coworking spaces, which are becoming more and more common. You can also use a virtual office service, such as HubSpot’s platform or Genuine’s GoAgent, which provide you with a telephone, a mail drop, and an officewide address. You can even use shared office space, where you’ll have access to shared equipment like a photocopier and an internet connection.
Hiring A Personal Assistant
If you don’t want to become a digital nomad, you can’t do everything yourself. For that matter, getting help from an administrative assistant is a great way to manage your agency’s day-to-day affairs. Depending on your agency’s size, you might want to hire a full-time PA or a part-time one. PAs can help with all kinds of tasks, from email correspondence to booking travel and meetings to handling payroll and procurement. They can also help with creative tasks like designing marketing materials and analyzing data. Having a personal assistant means you can focus on growing your business and not have to worry about the day-to-day operations of your agency.
Create Customer Focused Marketing Material
To grow your business, you need to focus on creating marketing materials that will attract and retain customers. To do this, you can use a marketing plan template, like the one created by HubSpot. Within this plan, you can detail the type of content you’ll create and what you’ll call it. For example, you might create a blog post on the topics of SEO or content strategy. You could also use the plan to lay out specific keywords and phrases you’ll target. Remember: your marketing materials don’t need to be fancy. They just need to be effective. Be sure to test out different content and marketing methods to see which one performs best for your business.
Pick Your Platforms
There are a number of different platforms you can use to build your agency. It depends on your budget and what you’re looking for. If you’re looking for a fully hosted solution, check out Squarespace, which provides you with a professional-looking website at no cost. Alternatively, you can use WordPress to build a blog and then use a service like Hello Fresh to provide you with content to post on your blog. If you want something closer to a one-person show, you can use Shopify to build your store and then use Twilio to handle your email marketing and phone calls.
You’re finally ready to begin operating your agency. You’ve registered your domain name, hired a personal assistant, and picked your platforms. Now, all you need are the resources to actually run your business. It’s time to get legal. Even if you have a one-person show, you’ll need a formal legal name for your business and registration details. For example, you might choose to register “Agency One” as your legal name and use the UK Business Services Company (BizEaze) to register your business with the Companies House in the United Kingdom. If you plan to operate your agency in multiple countries, you might want to consider registering your company in the country you live in as well as the country you’ll serve clients from. For example, if you’re registered in the UK, but you plan to serve clients from the US, you’ll need to register your business in America as well. Doing so could prove beneficial when it comes to establishing your business overseas.
Last but not least, we have the financial side of the business. To begin with, you’ll need to have an accountant look at your business’ financials. Depending on how much you’re making, you might even want to consider hiring a business manager or advisor to help you navigate the various tax and financial regulations. Before you make any major purchases, like a new car or office equipment, you should have a look at your budget. Once you’ve established yourself as an online marketing agency, you can begin to grow your client base and increase your revenue.
With these steps, you’ll be able to start your own online marketing agency from home. Whether you’re looking to start a solo practice or want to scale up your operations, these steps will help you get there.