You’ve probably heard of online marketing agencies. Maybe you’ve even used one to create a marketing plan or to get social media ads for your business. If not, maybe it’s time to consider getting in on the action. Here’s why:
The Growing Popularity
If you’re reading this, you’re undoubtedly aware that digital marketing has become a popular and viable tool for any business. According to HubSpot Blogs, 75% of executives globally use digital marketing to attract and retain customers. This figure doubles when considering businesses in the U.S. alone.
Although there’s a variety of tactics businesses can use to attract customers, from SEO to social media, email marketing to PPC (pay per click), most industries can benefit from the services of an online marketing agency. And that’s probably why you’ve heard of them. Companies of all sizes can employ the services of an online agency to gain a competitive edge in a relatively short amount of time.
The Evolution Of Digital Marketing
The marketing landscape has changed significantly in the past few years. Thanks to platforms like Google Analytics and Hootsuite, marketers can gain in-depth insights into their audiences’ behavior and preferences. As a result, marketing strategies evolve, and so do tactics. And that’s what makes the services of an online marketing agency so valuable.
Traditional marketing, which ranges from radio ads to billboards and magazine spreads, simply adjusted to the digital world. According to HubSpot Blogs, 78% of executives globally use online tools and platforms to research customer’s needs, determine their purchasing preferences, and evaluate marketing success.
The ability to track the performance of an online marketing campaign makes it possible to develop and refine strategies and tactics over time. For example, after you’ve ran a digital marketing campaign to promote your new product, you can analyze the results to determine if it was a success or not. Then, you can make adjustments to the strategy to gain more favorable outcomes.
The Need For Customization
Let’s face facts: most people use the same web browser to access the internet, shop online, and read the news. So, if you want to target potential customers, you can’t rely on generic advertising or web content to do the trick. You need to consider what platforms your target audience uses the most and make your content fit their needs.
With most platforms being relatively open, you can customize your approach, gaining the benefits of more relevant content. For example, if you want to reach millennials, you can create a Facebook ad campaign or spend money on digital marketing to generate more leads.
Alternatively, you can run a PPC (Pay Per Click) campaign on Google to promote your business. With PPC, you can choose the platforms you want to target as well as the budget for the campaign. You can also set the desired action that the user should take after they click your ad. This makes PPC a viable option for those looking to target a certain audience on specific platforms. It also makes it possible to track the results of a PPC campaign, allowing you to analyze conversion rates (percentage of potential customers that act on a specific offer or action, e.g., make a purchase or fill out a form) and decide if this was a successful marketing effort or not.
The Rise Of Digital Marketing Agencies
With the evolution of digital marketing comes the rise of marketing agencies. In 2019, 33% of executives globally use agencies to perform marketing functions. That compares to 25% in 2018 and 14% in 2017.
If you’re wondering what the main difference between in-house and agency marketing is, in-house marketing is performed by an organization’s employees, while agency marketing is contracted out to specialists. The services of an agency, whether it’s SEO (Search Engine Optimization), PPC (Pay Per Click), email marketing, or social media, can be expensive. But they can also be worth it.
Depending on your budget and what you’re looking to gain, you can decide whether in-house or agency marketing makes the most sense. If you want a one-stop-shop for all of your digital marketing needs, consider contracting with a reputable agency.
In conclusion, online marketing agencies have become popular as businesses seek to perform marketing functions independently while also benefiting from the services of experts. If you’re interested in trying out agency marketing, reach out to us today to learn more. We’d love to hear from you.