3 Types of Online Marketing Agencies and How to Choose the Best

If you’re looking for an online marketing agency to help grow your business, then it may be a good idea to consider the different types of companies.

There are three main types of online marketing agencies. Which one you should choose depends on your needs. If you are a retailer looking for a solid ecommerce platform, then you should consider an agency that is experienced in handling online stores. If you are looking for SEO (search engine optimization) services, then you should opt for an agency that has a proven track record in delivering successful SEO campaigns. And if you are looking for content creation services, then you should go with an agency that is equipped with talented writers.

Each type of agency is going to have different strengths and weaknesses. So it is important to do your research before making a decision. Here we’ll discuss the various types of online marketing agencies, including what to look out for so you can identify the best suited agency for your specific needs.

1. Traditional Marketing Agencies

Traditional marketing agencies were established back in the day when businesses had to rely on newspaper ads, magazine spreads, and paparazzi-style magazine stories to get the word out there about their products. If you’ve ever purchased an item from an online marketplace like Amazon, then you’ve more than likely encountered a traditional marketing agency. These agencies will work with you to plan marketing campaigns designed to reach key sales demographics with the intention of converting them into paying customers.

Traditional marketing agencies are known for their creativity, but also for trying to up-sale your product without you even realizing it (aka “showrooming”). Though this practice doesn’t exactly sit well with everyone, it is a common occurrence for customers who have seen the same product elsewhere for cheaper.

If you’re looking for a traditional marketing agency, then it’s important to consider a number of things. First, ensure that they have a clear understanding of your business objectives and what you’re looking for in terms of marketing results. Next, look at their proposal and make sure that it is detailed and to the point. Finally, be sure to read their reviews and check out their portfolio before making a decision. Once you’ve made the decision to work with a traditional marketing agency, it’s imperative that you’re not deceived by their creative ideas. If your time is limited, then consider only those agencies whose proposals intrigue you.

2. Digital Marketing Agencies

Though traditional marketing agencies have adjusted to an online world by creating digital marketing agencies, these companies still operate in the same way as their counterparts from decades past. The biggest difference is that instead of using newspapers, magazine spreads, and paparazzi-style press clippings to promote your product, the modern-day business owner can use digital marketing to their advantage. If you’ve ever shopped on Amazon, then you’ve encountered a digital marketing agency. These companies will work with you to plan and execute online marketing campaigns, which include but are not limited to:

  • Search engine optimization (SEO)
  • Search engine marketing (SEM)
  • Content production
  • Social media marketing (SMM)
  • Email marketing
  • Pay Per Click (PPC)
  • Online store operations
  • Repairs and maintenance
  • Monthly reporting
  • And the list goes on

Digital marketing agencies can be a bit of a mixed bag. On one hand, they will work with you to execute your online marketing campaigns as planned. But on the other, they will try to up-sale your product or service without your even realizing it. Though this may not be the case with all businesses, it is certainly a possibility.

If you’re looking for a digital marketing agency, then it’s important to consider a number of things. First, ensure that they have a clear understanding of your business objectives and what you’re looking for in terms of marketing results. Next, look at their proposal and make sure that it is detailed and to the point. Finally, be sure to read their reviews and check out their portfolio before making a decision. Once you’ve made the decision to work with a digital marketing agency, it’s imperative that you’re not deceived by their creative ideas. If your time is limited, then consider only those agencies whose proposals intrigue you.

3. Integrated Marketing Agencies

As the name suggests, integrated marketing agencies are those that take the best of both worlds – traditional and digital marketing – and use that to their advantage. Though the practice of combining the two has existed for quite some time, the rise of digital marketing and social media has created an entire new realm of possibilities for IMA companies. These companies will work with you to plan and implement comprehensive marketing strategies using a variety of digital tactics (i.e. SEO, SEM, Social Media Marketing, etc).

Integrated marketing agencies can be a bit of a Catch-22. On one hand, they will work with you to plan your marketing campaigns. But on the other, they will attempt to up-sale your product or service without your even realizing it. Though this may not be the case with all businesses, it is certainly a possibility.

If you’re looking for an integrated marketing agency, then it’s important to consider a number of things. First, ensure that they have a clear understanding of your business objectives and what you’re looking for in terms of marketing results. Next, look at their proposal and make sure that it is detailed and to the point. Finally, be sure to read their reviews and check out their portfolio before making a decision. Once you’ve made the decision to work with a digital marketing agency, it’s imperative that you’re not deceived by their creative ideas. If your time is limited, then consider only those agencies whose proposals intrigue you.

Choosing an Agency That Is Best Suited for Your Business

Now that you know the various types of agencies out there, it’s time to choose the one that is best suited for your business.

Here are some general guidelines to follow so you can select the agency that will best serve your needs.

  • Look for an agency that is a good fit for your industry.
  • Avoid those that offer one-off services.
  • Consider the size of your company and how much you’re willing to spend.
  • Look for an agency with a good reputation.
  • Check out their portfolio and read their reviews.
  • Consider each proposal carefully and make a decision quickly.
  • Once you’ve made the decision, follow up with additional research.

By following these guidelines, you will be able to select an agency that is best suited for your business.

And if you’re still deciding which agency to go with after reading this article, then maybe it’s time to consider all three!