In case you’re wondering, an “Online Marketing Agency” is a marketing agency that specializes in digital marketing, including pay per click advertising, search engine optimization, and social media marketing.
Basically, they are the digital marketing equivalent of an online marketing consultant.
The main difference is that an agency usually has multiple employees and sells commercial packages of services, while an online marketing consultant generally works one-on-one with clients, charging a lower rate per hour.
Why Should You Work With An Agency Instead Of Doing Things Yourself?
There are numerous reasons why you should work with an agency instead of doing things yourself. Here are just a few:
- proven track record.
- national footprint.
- access to experts.
- specialized resources.
- variety of services.
On the other hand, running your own marketing agency means you’re responsible for finding leads, growing your email list, creating marketing material, getting commercial approval, and managing the entire project yourself. So, depending on your experience, this could take a lot of time and be a lot of work. But, if you’re up for the challenge, more power to you!
The Main Benefits Of Working With An Agency
Now, let’s take a look at the main benefits of working with an agency. First and foremost, agencies offer proven, accurate reporting so you can track the results of your campaigns. In addition, they usually have access to professional analysts who can help you pinpoint profitable commercial segments, find the best keywords, and analyze the performance of your ad campaigns.
Further, agencies can help you determine the effectiveness of various marketing channels and help you choose the ones that work best for your business. They can also advise you on the best time to send out broadcast emails, measure the click-through rate on each commercial and offer advice on which campaigns to continue running and which to drop.
Next, agencies offer a level of expertise that you can’t get just by doing things yourself. For example, your agency might specialize in SEO and getting your site to the top of search engine results pages. Or they might have a big data team that can help you find commercially significant insights from your Google Analytics data.
Additionally, agencies have a national footprint. So, if you’re looking to expand your reach beyond your home country, they can help connect you with partners who have access to large audiences across the globe.
The Importance Of Data In Digital Marketing
As we’ve established, agencies offer a lot of value simply based on their access to specialized data. But what is this data and why is it so valuable?
As a digital marketer, you interact with various datasets throughout the course of your work. For example, you could pull data from Google Analytics, connect with social media platforms to get a view of how your posts are resonating with your audience, or connect with a CRM system to get a better idea of what is happening with your sales.
Because of this, you need to make sure you have access to the right data in the first place. Here’s where agencies can help. They might have access to a big data team who can help you find the information you’re looking for. Or they might have commercial connections that can get you access to highly sensitive information that you need to remain anonymous.
How An Agency Can Help With Brand Building
An agency can also help build your brand. To prove this, let’s say you’re looking to enter the car rental market. And let’s say you’ve decided to go with an agency as your partner for this endeavor. But you have certain brand values you want to incorporate into your business, and you know you’ll need to drive traffic to your website.
So, it’s vital you work with a partner who has experience in building brands, who has access to good quality research, and who has a clear understanding of your business objectives.
As you might imagine, working with an agency comes with its challenges. To begin with, you’ll need to make sure you’re in good hands. After all, you’re entrusting your company’s future to these people. Further, as a founder, you’ll need to be in close touch with things like strategic planning and reporting – just to name a few.
But the perks of working with an agency are numerous. First and foremost, you’ll get to focus on what’s important to you while having the peace of mind that comes with knowing that your business is being taken care of.