The way things work nowadays, a business can only survive if it has an online presence. As a matter of fact, in 2018, more people visited websites than they did traditional magazine or newspaper sites. And this trend is likely to continue.
So, if you’re looking for a way to grow your business, you might want to consider exploring the realm of online marketing. There is a plethora of tools and platforms available to help you get started, and one of the best known and most popular ones is Google Ads.
Now, if you’re not familiar with Google Ads, we have some bad news for you. It’s a very competitive and popular marketing platform, which means you’ll have to put in a lot of effort to stand out from the crowd. In this article, we’ll discuss some of the differences between Google Ads and other well-known platforms in order to help you navigate the vast ocean of options available to you.
Key Differences Between Google Ads And Traditional Marketing Channels
Broadly speaking, there are four differences between traditional marketing channels and Google Ads that you need to be aware of.
- Cost To Place Adverts
- CPC (Cost Per Click)
- Format Of Adverts
- Difference In Reach
1. Cost To Place Adverts
One of the biggest differences between Google Ads and traditional marketing channels is the cost associated with placing an advert. Typically, magazine and newspaper sites charge businesses a monthly fee for the right to place an advert in their publications. In most cases, this can run into hundreds or thousands of dollars. However, with Google Ads, you only need to pay when someone clicks on your ad.
So, if you’re looking for an affordable way to gain marketing exposure, then Google Ads is probably the perfect solution for you. Also, keep in mind that the cost per click varies by market, so if you’re not sure whether or not Google Ads is the right fit for your company, then contact the Google Ads customer support team and ask them for an estimate.
2. CPC (Cost Per Click)
Another important difference between Google Ads and traditional marketing channels is the cost per click (CPC). As you might imagine, CPC is the cost of someone clicking on your ad. So, if you’re looking for affordable advertising without having to overpay for expensive magazines and newspapers, then Google Ads is the answer. In addition, keep in mind that as your ads become more sophisticated, your CPC will decrease. So, as a general rule of thumb, the more money you are willing to spend, the higher your CPC and, thereby, the greater the chances of landing a profitable conversion.
3. Format Of Adverts
Another significant difference between Google Ads and traditional marketing channels is the format of the ads themselves. Typically, magazine and newspaper sites will run an image alongside a few lines of text. While Google Ads is a bit more versatile in terms of the format of the ad, they still mostly follow the same pattern. This means that you’ll need to have a pretty good idea of what your customers want before you start designing ads for them.
What’s more, in most cases, you won’t have access to the creative components of the ads, so you’ll have to settle for what the advertiser gives you. This may be both good and bad, but keep in mind that you aren’t restricted to just the provided elements.
4. Difference In Reach
The final difference between Google Ads and traditional marketing channels is the reach of the platform. While traditional marketing channels can reach only people who are already interested in your product or service, Google Ads can, in theory, reacheveryone. This means that with Google Ads, you have the opportunity to gain exposure to a much larger audience. However, as with any other form of advertising, you need to know how to put this theoretical advantage into practice.
Also, keep in mind that with most online marketing platforms, you’ll only reach people who have an interest in your product or service. So, if you’re looking for customers who might not yet know that you exist, then these platforms are probably not the best fit for you. However, with Google Ads, you have the opportunity to gain credibility with people who are already interested in your product, which can only be a good thing.
In summary, Google Ads is, undoubtedly, one of the most popular and most well-known online marketing mediums, which makes it a bit more difficult to break into. What’s more, the cost for advertisers tends to be higher than what you’ll find with traditional magazine or newspaper sites due to the amount of traffic they can bring in. Finally, keep in mind that with Google Ads, you have the opportunity to target the right audience and, thereby, put your business in front of the right people at the right time. So, if all this sounds good to you, then Google Ads might be the right fit for your company.