An online marketing agency in Camp Hill, PA, works with businesses of all sizes to help them generate more leads and sales using the power of online marketing.
The agency was founded in 2012 and is currently composed of five full-time employees, as well as a small army of freelancers and independent contractors who help them grow their business.
The agency focuses on three areas: SEO, content creation and social media, all of which are integrated into a single digital marketing strategy, and then executed via automated digital marketing tools.
Search engine optimization, or SEO, is the practice of helping websites increase their rankings on search engines like Google, Bing and Yahoo. If your website isn’t showing up on the first page of search results for your targeted keywords, you’re losing potential customers who could’ve found you there.
SEO is a long-term strategy that requires consistent effort to see results. When done right, SEO can drive thousands of dollars in revenue per month into your company. And since SEO is based on the traffic that comes from organic searches on search engines, it means that your SEO work is, in effect, free. (More on that later.)
The SEO team at Online Marketing Agency works to increase website traffic via organic searches by optimizing the content on a client’s website, as well as keeping up with the latest search engine algorithms and practices. They also keep up with the latest tools and platforms that can increase a businesses’ exposure on social media.
The content team at Online Marketing Agency primarily creates blog posts, product descriptions and other compelling materials for business websites and social media accounts. They take the material and transform it into engaging, one-of-a-kind messages that resonate with their target audiences, leading to more leads and sales.
One of the most critical aspects of content creation for a business is curating key blogs and journalists who can speak to the importance of their products, as well as providing unique insights into trending topics.
The social media team at Online Marketing Agency uses a suite of tools including LinkedIn, Facebook and Instagram to create and grow their target audience’s awareness about a brand or product, as well as to keep their existing audiences engaged.
The key to successfully using social media to grow your business is to build a community of people who have interest in your products or services. To do this, you need to consistently engage with your audience via engaging content that relates to your niche.
With a solid foundation in place, you can further expand your reach to more customers by integrating your social media platforms into your website.
E-commerce, or online buying and selling, is the act of purchasing something from a digital store, typically using a credit card or PayPal account. If you’re not equipped to handle e-commerce transactions or have not yet incorporated it into your business model, now is the perfect time to learn. Incorporating e-commerce into your business can help you to attract new customers, while also allowing you to capture and retain those already in your audience.
Many businesses are discovering the benefits of online marketplaces, also known as online shops or stores. As an online marketing agency for businesses in Camp Hill, PA, we work with our clients to help them achieve their goals on digital store builders like Shopify and BigCommerce.
The world of digital marketing is constantly evolving, and if you’re not keeping up, you’re likely to lose out on potential customers who find your services through a Google search.