Online Marketing Agencies in Sussex – Which One is Best for You?

If you are looking for an agency that can provide a complete package of marketing services including social media marketing, SEO, web design, and PPC management then you’ve come to the right place. We are going to run down the different options available and what makes each agency special so you can make the right decision for your business.

Marketing Experts

Simply put, an agency that specializes in marketing is known as a marketing agency. A marketing agency’s key employees are often referred to as marketing experts, which is a fancy way of saying ‘gurus’ in the industry. They have experience in crafting strategic marketing plans across multiple platforms along with performing in-depth keyword research and analysis for larger brands. Since marketing is such a broad field, it’s likely that if you select an agency that specializes in marketing they will have multiple experts on staff to provide you with a complete slate of services from concept to execution.

Online Marketer

An online marketer is pretty much what it says on the tin. They are the digital marketing specialists who will craft strategies to push your product or service online. An online marketer can handle everything from SEO to PPC (pay per click) management, so if you’re looking for a one stop shop for all your digital marketing demands then look no further. Since SEO and PPC are highly competitive fields, an agency that specializes in online marketing is going to be at the cutting edge of the industry and offer some of the most affordable pricing plans available.

Digital Marketing Advisor

A digital marketing advisor will advise you on the different aspects of a digital marketing plan for your business. They will research the best platforms for reaching your audience, create content for your website, and monitor the performance of your campaigns. Essentially, a digital marketing advisor will be your business’ ‘digital marketing expert’ and provide you with all the support you need to get started.

Full Service Agency

A full service agency is probably the easiest one to understand. A full service agency is going to take care of all the technicalities of running your digital marketing campaigns. That is going to include web design, SEO, and PPC (pay per click) management. So if you’re looking for someone to take care of all the techy stuff then opt for a full service agency.

Specialized Agency

A specialized agency is going to focus on a niche area of online marketing. They might take care of SEO for real estate platforms, or web design for luxury brands. A specialized agency knows a lot about their niche and can provide you with unparalleled service levels since they’re solely focused on this one area. When selecting a specialized agency, make sure that they have the ability to expand their service offerings to include more than one area of specialty.

Account Manager

An account manager is going to be your direct contact for all your agency needs. When you work with an agency, you will mostly be dealing with account managers, so make sure you book regular meetings with your account manager to ensure that your needs are being met. An account manager is going to be your liaison between you and the agency, so you can be sure that you are always kept in the loop on all vital agency information. They will also be able to offer you a level of service that is unrivalled by other agencies, since they are solely tasked with handling your account and will have full access to all its facets.

As you can see, there are several different options available to you when it comes to selecting an online marketing agency. Depending on your specific needs, you can select an agency that is catered towards your needs or select one that is best suited to the needs of your business. If you’re not sure which agency to go with then feel free to contact us for help. We’re happy to give you a hand with your search and help you find the agency that is best suited to your needs.