5 Things to Consider When Choosing an Online Marketing Agency in Germany

One of the biggest perks of being based in Germany is the access to a huge number of international firms as well as thousands of smaller, independent businesses. Whether you’re looking to expand your online store to Germany or just want to manage your local German shop, there’s plenty of choice!

While this may be great for consumers, it can be a struggle to navigate the world of web agencies, particularly if you’re new to this. Not to worry – here are five things you need to consider when choosing an online marketing agency in Germany.

Personal Vs Corporate Email

One of the first things you’ll want to know about an agency is whether they use a personal or corporate email address to communicate. You’ll also need to decide whether you want the email correspondence to be stored in your in-house cloud or hosted by the agency itself. This is an important decision, as it can either make or break your trust in the company. If you go for the former, you’ll need to make sure you have a sound backup plan in place. On the other hand, if you go for the latter, you’ll need to ensure you have an up-to-date privacy policy and data protection act (Datenschutzgrundverordnung – DSGVO) in place.

Technology And Platforms

Another important consideration is the technology used by the agency, as well as the platforms they support. You’ll need to decide whether you need a full-blown website or if you just want to have a simple blog with product reviews. Moreover, you’ll need to decide whether you want the blog to be hosted on your own server or by the agency itself. This last decision is one you’ll need to make carefully, as the latter requires a lot more work. If you’re looking for a simple, cost-effective option, take the former.


Having a grasp of digital marketing and web development is essential if you want to work with the right agency. It’s also important to have a look at their portfolio, as this can give you an idea of their previous work and whether or not they’re the right fit for the job. Most importantly, be sure to read up on reviews of the agency online. This will give you an idea of how others rate their work. If you’re looking for an agency with a proven track record, be sure to check out these reviews as they can be the key differentiator between good and bad agencies.


The fees levied by an agency for their services is also important to consider. You’ll need to decide whether or not you can afford to pay the estimated price, and if so, for how long. One of the biggest stumbling blocks for many businesses is the fear of paying too much without guarantee of results. Take this into consideration and you’ll be able to have confidence that you made the right choice for your business.


Finally, you’ll need to consider the location of the agency. For geographical reasons, there will be agencies that are better suited to your needs than others. You should also bear in mind that there are a lot of companies out there, so competition is always a key consideration. If you want an agency that is close to you, you should consider looking for one that is based in your country. This way, you’ll be able to visit them more easily and ensure the results you’re looking for. In today’s world, proximity is everything.

When choosing an agency, it’s important to think about what you want from the get-go. You don’t want to rush into selecting the first agency you find, as this could land you in a mess. Instead, take some time to research and compare the different options, so you make the right choice for your business.