The Netherlands will be hosting the 20th EU trade fair this year – EuroVentures. Thousands of trade visitors are expected to flood the country’s second-largest city in the next few days. While many businesses will be traveling to Rotterdam for the EuroVentures trade show, many more will be actively marketing online during the event. Here are some key tips on how to market online in Rotterdam to make the most of the situation.

Set Up A Blog

One of the best things about the internet is that it provides a level playing field for marketers no matter where they are located. You no longer need to be physically located in a certain place to attract visitors to your website. You can create a blog in any country and potentially reach global audiences. Launching a blog during EuroVents will give your business the opportunity to connect with potential customers in another country.

Blogs can also be used to establish a reputable brand. Should people search for your company’s name or products on the internet, they will find your blog and associated content. Reputable brands typically have an established blog that provides valuable information to people interested in learning about the company or its products. Your blog can then be used as a marketing tool to attract customers to your business.

Use Google Analytics

Google Analytics is a free tool that provides detailed insights into the performance of your website. One of the key benefits of using Google Analytics is that it shows you exactly how people found your site and what they did once they were there. This way, you can determine exactly what content would be most beneficial to promote to gain more web traffic and eventually convert that traffic into paying customers.

Utilize LinkedIn

LinkedIn is the largest business-focused social media platform globally, and it’s definitely a useful tool for marketers. On the platform, you can join groups that share your niche or industry as a professional. You can then engage with other members of the platform in a bid to gain more leads and boost your business.

Post Regularly

According to HubSpot Blogs’ research, the top performing affiliate marketers in Europe publish an average of three to four blog posts per week. That’s a lot of content to generate interest in your business! When you have a lot of valuable information to share, it’s best to publish frequently rather than fewer and more spread out publications to keep your audience engaged. In addition to blogging, you can also utilize various social platforms to engage with potential customers.

Use Quora

Quora is a question and answer platform that provides a level playing field for marketers. On the site, you can ask any question about your niche and get detailed, honest answers from experts in your field. For instance, if you’re a fashion business owner who wants to know the best way to market online, you can ask the question and get a ton of valuable advice from people with in-depth knowledge about fashion marketing.

Build A Community

In addition to boosting your business through content marketing, you can engage with potential customers through various social platforms, groups, and forums. One of the best things about the internet is that it provides a level playing field for marketers no matter where they are located. You no longer need to be physically located in a certain place to attract visitors to your website. You can create a community of people interested in your niche and build a following. Participating in these platforms makes your business more accessible to people interested in your niche and gives you the opportunity to engage with potential customers online.

When used correctly, these platforms can help to establish your authority in your industry while providing you with valuable leads. The more you engage with potential customers online, the more they’ll trust your opinions and judgment. With your blog, Google Analytics, LinkedIn, and Quora all in your arsenal, you’ll be able to pinpoint exactly what content is performing well and use that to inform your future marketing efforts. Above all else, establishing an authoritative voice is the key to becoming a trusted brand in your industry.

Use Twitter

Twitter is another useful tool for marketers. One of the biggest benefits of Twitter is that it’s the ideal place to engage with potential customers. On the platform, users can choose to follow you if they think you have something valuable to say. As a result, you’ll begin to see a steady flow of engagement from users on the platform.

Use Facebook

Facebook is the largest of the social platforms and is definitely worth exploring as a marketing tool. On the platform, users can engage with other users through status updates, photos, and various forms of content. Like Twitter, Facebook is also a useful place to engage with potential customers and establish yourself as an authoritative voice in your industry.

Use Reddit

Last, but not least, let’s not forget about Reddit. One of the biggest benefits of Reddit is that it’s completely free. As a result, anyone can publish content and reach a global audience.

With your blog, Google Analytics, and various social platforms, you’ll be able to pinpoint exactly what content is performing well and use that to inform your future marketing efforts. While many businesses are attracted to the large audiences on Reddit, keep in mind that the platform is entirely free and anyone can publish content there. Make sure that whatever you publish on Reddit is valuable and add something new and interesting to the conversation. Keep an eye out for popular topics and contribute to them. You can then use these popular topics to drive traffic to your blog or business website.

Now that you’re equipped with the tools to successfully market online in Rotterdam, what are you waiting for? Get started today!