There is a distinct difference between a marketing and advertising agency, and an online marketing and advertising company. A firm that handles the entire marketing and advertising process for a business, including building the website, carrying out online marketing and advertising, and managing the social accounts is called a marketing agency. A company that provides those services but does not handle marketing and advertising is an online marketing and advertising company.
The Evolve Digital Marketing Team
If you’re looking for an agency that provides comprehensive services, you’ll need to work with a reputable company. For a team of digital marketing experts, you can look to Evolve Digital Marketing.
This company was founded in 2016 and is based in Salt Lake City, Utah. In fact, all of their employees are based in the state of Utah. That being said, their services are available worldwide. Evolve claims to have a distinct differentiator in that they specialize in inbound marketing, content strategy, and performance marketing.
The CEO and Founder of Evolve is Dylan Riddle. Not only does he hold a Masters in Marketing from the University of Utah, but he also founded two previous companies in Utah. One was an SEO agency with offices in Salt Lake City and Denver, Colorado, and the other was a social media agency with offices in Salt Lake City and San Francisco, California. Additionally, Evolve claims to have offices in Sydney, Australia and London, England. While those are both beautiful cities, perhaps it’s time you opened an office in the United States.
What Sets Evolve Apart From Other Agencies?
According to their website, Evolve’s distinct services include:
- Strategic Marketing Planning (SMP): A 360-degree plan for your business that addresses all aspects of marketing and advertising, including strategy, marketing research, media planning, and analytics. This service is great for businesses that want to grow and expand their reach online.
- Content Creation (CPC): Create and develop brand voice, key messaging, and compelling content for our clients. This service includes everything from writing the content to designing the digital marketing materials (e.g., brochures, websites, social media posts, etc.).
- Web Development (CDN): Build out a fully functioning website from scratch, including the design and layout. The company also offers SEO (search engine optimization) services for clients.
- Email Marketing (ECM): Build and manage a comprehensive email marketing program for clients, including designing the emails, setting up the autoresponder, and analyzing results. This service is great for businesses that want to grow and expand their email database.
- Landing Page Optimization (LPO): Identify the specific problems that your website’s landing page is facing, and create a fully functioning, eye-catching landing page that will compel potential customers to click-through and make a purchase. The company also offers SEO (search engine optimization) services for clients.
- Social Media Marketing (SMM): Set up, design, and monitor live accounts on popular social media platforms, such as Facebook and Twitter. This service is great for businesses that want to engage with customers via social media.
- Performance Marketing (PMO): Identify the precise actions that your online marketing and advertising is driving; learn how and when to pitch in to earn and grow your business.
All of these services are designed to help clients grow and prosper by effectively marketing and advertising their businesses online.
When you’re ready to grow your business, contact the SEO agency that knows how to get results. For the best service, call Evolve Digital Marketing.
Marketing Agencies That Handle Local Searches
If your business is based in Salt Lake City, you’ll want to make sure that your website is optimized for local searches. Not only does local SEO improve your ranking in local search results, but it also provides a distinct competitive advantage. For example, if a consumer is searching for a hotel in Salt Lake City, and your website is not optimized for local searches, you’ll lose out on the opportunity to showcase your business in the face of competition.
Luckily, there are reputable marketing agencies that specialize in local SEO. One that we recommend is Rank Above, which is based in Salt Lake City and was founded in 2014. Let’s take a quick look at some of their services:
- On-Site Optimization: This service helps businesses to increase the organic traffic that they receive from search engines, by optimizing the content and performance of their websites.
- Off-Site Optimization: This service helps businesses to increase the organic traffic that they receive from search engines, by optimizing the content and performance of their websites, as well as their online listings, including their social media accounts.
- Link Building: This service aids businesses in establishing and increasing organic traffic by developing high-quality links to their websites and social media accounts.
- Content Strategy: A content strategy defines the purposes and guidelines for content creation. In the case of local businesses, the content may include anything from a weekly blog post to a video series.
- SEO Packages: SEO packages range from $500 to $2,500 per month, depending on the number of keywords and the amount of content created. This service provides an ideal balance between cost and results, and the SEO team at Rank Above can help you to build a foundation for your local SEO campaign.
- Social Media Marketing: This service aids businesses in establishing and increasing organic traffic by promoting their businesses and engaging with customers via social media.
- Performance Marketing: This service helps businesses to identify the precise actions that their online marketing and advertising is driving; learn how and when to pitch in to earn and grow their business.
Not only does this list detail some of the services that Rank Above provides, but it also includes some of the most in-demand digital marketing and SEO skills that are in demand today.
Which Services Do You Need To Grow Your Business?
If you’re looking for a comprehensive marketing and advertising agency that provides the above-mentioned services, you may want to consider Evolve Digital Marketing.
However, if you’re looking for a more cost-effective option, consider AgencyPro, which is also based in Salt Lake City and was founded in 2012. They provide the same services as Evolve, but at a significantly lower cost.
Deciding which agency to choose is all about weighing the pros and cons, especially if you’re on a tight budget. If you have a team of in-house marketing and advertising experts, consider outsourcing your agency’s services to one that provides a proven track record and offers ongoing support.
The Most In-Demand Marketing and SEO Skills
While we mentioned above that all of the services provided by Evolve Digital Marketing are in high demand, it is important to point out that some of those services are more in demand than others.
The CEO and Founder of Evolve, Dylan Riddle, has an extensive background in digital marketing, SEO (search engine optimization), and conversion optimization, which is the science of getting paid customers. Riddle has over 15 years of experience in digital marketing, SEO, and conversion optimization, having worked for multiple global companies, including PepsiCo and Subway.
The truth is that Google, Facebook, and other search engines have made it easy for anyone to enter the field, so there is always a high demand for people who can optimize websites for organic search results. And let’s be honest – what’s more valuable to a business, having customers come back online time and time again, or having customers who only visit once and then disappear forever?
In the coming weeks, we’ll be publishing more in-demand marketing and SEO tips and tricks to help you stand out above the rest.