Online Marketing: 4 Advantages of Online Marketing

So you’ve decided to throw your hat in the ring of the digital marketing ring, and you’re wondering what makes it appealing to prospective clients. Here’s a short list of the top four advantages of online marketing.

Advantages Of Online Marketing

1. Global Reach

The advantage of online marketing is that you can connect with people from all over the world. Someone in Japan might be looking for a wedding dress, but you’re viewing this article from the United States. Thanks to search engines like Google and Bing that allow for a level of personalization not possible in the past.

2. Instant Online Marketing Tools

Being able to take advantage of advanced tools instantaneously is part of the appeal of online marketing. Getting everything from keyword research to analytics in under five minutes is a thing of the past. E-commerce grew to about 20% of total online traffic in 2016, and is projected to hit 24% by next year.

3. Multi-device Reach

Thanks to the advancement of mobile search and the rise of smartphones, we’re able to reach a much larger audience than ever before. In 2016, about 71% of American adults used mobile phones, and about 79% used mobile search. Smartphones allow for quick and easy access to information, and if you’re not equipped for that, you’re losing out on a large audience.

4. Tailored Advertising

With the ability to target specific groups of people and display ads based on their interests, you can really hone in on who you’re trying to reach with your content. Thanks to tools like Google AdWords and Facebook Ads, you can create ads that will match exactly what someone is looking for. With the right keywords and targeting settings, you can ensure that you hit your audience where they are, whether it’s on a mobile device or a computer.

Why Should You Become A Maker Of Online Content?

If you’ve decided to join the digital marketing fray, you almost certainly have a niche within social media. Maybe you’re an SEO wiz, juggling content strategy and production for small businesses. Or perhaps you’re a content marketer, creating blogs and web content for large businesses. Whatever your background, you’re sure to find a niche where you can shine and make a difference.

But while those are all perfectly valid ways to make a living, you’ve probably also considered the possibility of creating and curating content for your own business. Why? Because being a content creator for your business can have many advantages.

Advantages Of Being A Maker Of Online Content

1. Personal Connections

When you work for someone else, you never really develop any kind of personal connection to the people you’re serving. Even if you do provide good customer service or are able to fix whatever problem they’re having, you’re doing it because you’ve been instructed to and for the most part, it’s a job. Even the most wonderful brands can become soulless and uncaring if they aren’t careful.

Creating content for your business gives you the opportunity to create relationships with your audience. After all, you’re the person with the expertise and the know-how to answer their questions. You might be able to help them achieve their goals, or you might just want to enjoy the opportunity to speak with someone personally about their problems. Either way, you’re making a connection that can grow into a lasting and valued relationship. Now, that’s something brand loyalty simply cannot offer.

2. Opportunities For Growth

If you’ve been following the digital marketing trends, you’ll know that they aren’t set in stone. SEO, for example, is a relatively young field, and every single day, new algorithms and tactics are evolving and changing how we do search. This means that even if you’re equipped with the right skills and knowledge, you’ll never truly be able to “go pro” and stop learning. Content marketing and social media, while having greater reach than ever before, will continue to evolve and change as technologies and platforms do.

The advantages of being a content creator for your business is that you have the opportunity to try something new, to build on what you know and have learned, and to continue to expand your expertise. In addition, you’re able to do this within the context of your own business. This means that you can see the results of your efforts immediately, and you have the ability to measure the success of what you do. In other words, you can’t lose!

A Better Work-Life Balance

There’s a reason why companies like Jet and TaskRabbit exist. For those who work long hours, having an extra dollar or two in your pocket at the end of the month can make a world of difference. If you’ve been putting in the hours and haven’t been able to find that happy medium between work and play, creating content for your business can allow you to finally see the light at the end of the tunnel. You’ll be able to achieve a better work-life balance, and you won’t have to settle for second best.


If you’re looking for a way to finally make a living doing what you love, without having to worry about finding a full-time job or going through the rigmarole of applying for and being accepted into a graduate program, you might want to consider content creation as a business opportunity. In today’s world, flexible work hours and the ability to work remotely are the norm, not the exception. Even if you don’t consider yourself a creative type, having the ability to produce copy no matter what machine you have at your disposal can open up a whole world of opportunities for you.

Being a content creator or a social media manager can become obsolete thanks to the advanced tools and automation available today. While humans will always have a place in the loop, in terms of growing and nurturing a community, a brand, or an audience, the role of the content creator can evolve to become less and less essential.

Those are just four of the many advantages of being a content creator for your business. If you’re looking for a new direction in your life, or if you’re simply looking for a way to make a living, consider the possibilities available to you through content marketing and social media. You might just find that it’s the best career move for you.