Online Marketing for Small Businesses: 5 Common Mistakes to Avoid

You’re excited about the new marketing strategy you’ve developed, the platform you’re using, and the results you’re seeing. But then, suddenly, you realize that you’ve hit a speed bump and your hard work is about to go down the drain. You feel discouraged, but you don’t know why. That’s normal. It’s a feeling that many entrepreneurs and small business owners encounter when trying to implement an online marketing strategy to grow their businesses. You want to ensure that you’re making the right decisions and aren’t risking your hard-earned money on activities that won’t deliver the results you’re looking for. That’s why you’ve come to the right place. Here are five common mistakes that could be holding you back from fully realizing the potential of online marketing for your business.

1. Not Having A Strategy

The first mistake that keeps coming up over and over again is not having a strategy. If you’re planning to use online marketing to grow your business, then you need to have a clear strategy in mind. You can’t just dive in headfirst and expect to produce results. That’s why you’d want to work with a digital marketing agency that has experience in applying marketing analytics to their client’s performance. They should be able to tell you (in layman’s terms, of course) what is and isn’t working with your current strategy as well as help you devise a new one.

2. Not Measuring The Right Metrics

The second major pitfall is not measuring the right metrics. If you’ve ever tried to grow a business with zero marketing budget, then you’ll know that getting measurable results is a major challenge. That’s why you need to be tracking several metrics when using digital marketing to grow your business. The type of metrics you’ll want to track depend on what you’re looking to see increased. For example, if you’re focusing on gaining more social media followers, you’ll want to track the amount of engagement your posts receive. The more engagement your posts receive, the more your businesses will appear to pop up when someone types in a search engine.

3. Focusing Too Much On Visits

The third mistake that could be holding you back is focusing too much on visits. If you’re trying to grow your business with online marketing and you’re measuring the size of your audience in terms of the number of visits, then you’re doing it wrong. Visits don’t necessarily mean that your audience is engaged. In fact, some studies suggest that focusing too much on visits could hurt your performance in terms of growing your business online. Instead, you want to be tracking the actions and activities of your audience. If you can follow the leads that engage with your content, then you’ll have a much better idea of how much value you’re providing and whether or not your efforts are delivering the results you’re looking for.

4. Not Optimizing For Search Engines

The fourth mistake that people make when trying to grow their businesses with online marketing is not optimizing for search engines. If you’re getting absolutely no results from your SEO efforts, then it’s time to reevaluate your strategy and work with an experienced digital marketing agency that can help you devise a new plan. When it comes to SEO, you’ll want to make sure that both your on-page and off-page SEO strategies are up to date and that you’re not missing any critical ranking factors. Additionally, you can’t just focus on the major search engines like Google. You should be creating content for smaller platforms as well, like Bing and Yahoo, to help drive organic traffic to your website. For example, if you’re a dog lover and you’ve established a blog to go along with your website, then it would be a waste of your time to only focus on getting Google’s seal of approval. You can use search engine optimization (SEO) to drive more traffic to your site, but you should also be creating content for social media platforms like Twitter and LinkedIn to increase your brand’s reach and establish credibility.

5. Putting All Your Eggs In One Basket

The final mistake that people make when trying to grow their businesses with online marketing is putting all their eggs in one basket. We’ve all heard of the adage “don’t put all your eggs in one basket,” and it makes sense when you think about it. You can’t predict which strategy will work best to increase your business’ growth, so it’s best to be spreading your digital marketing efforts across different platforms and channels. If you put all your eggs in one basket, then you’re risking your business’ growth. You’re also limiting the potential that other platforms have to reach your audience.

You’ll want to work with a digital marketing agency that has experience in implementing marketing strategies for small businesses. An agency that can accurately measure the results of their efforts and provide you with clear insights into how you can improve your strategy will make all the difference. If you’re looking for help growing your business, then you can contact Blueteam now for a free consultation. Don’t let your hard work go to waste, and don’t let these five common mistakes hold you back. With a little bit of planning and the help of a competent agency, you’ll be able to climb that mountain.