Why Do I Need Online Marketing?
In today’s world, the line between marketing and innovation is blurred. New technologies and techniques emerge that allow marketers to target consumers where they are, when they are there, and how they want to be reached. In addition, traditional marketing platforms such as television and radio continue to evolve to fit the needs of consumers who prefer to learn about brands via digital channels.
These platforms can be instrumental in providing the right offer to the right consumer at the right time. In fact, a 2018 HubSpot survey found that 70% of marketers have already used digital marketing to drive purchases, while only 28% have used traditional methods mainly. With so many advantages, it’s no wonder why individuals and businesses worldwide are turning to digital marketing to grow their business.
What Is Digital Marketing?
Generally speaking, digital marketing is defined as the marketing methods and strategies used in the digital sphere. It focuses on utilizing digital channels (e.g., websites, social media, and mobile apps) to promote and sell a product or service.
The advantage of using digital channels for marketing is that consumers can reach out to businesses or organizations at any time through the platform. This means that marketers can engage with customers when they are most responsive and can use this as a tool to gain trust and build a relationship.
In the digital marketing world, there are three basic pillars that make up the strategy — attracting, engaging, and converting potential customers into paying customers.
Attracting the Right Audience
A successful digital marketer draws in the right audience. This means that marketers should target potential customers that are most likely to be interested in their products or services. To do this, marketers use tools like Google Analytics to track customer behaviour and analyze trends.
To best target the right audience, marketers should consider the platform they are using. For example, if they are primarily using a social media channel, they should look into the demographics of the people connecting with them.
Engaging With Your Audience
Once potential customers have been attracted, the next step is to engage with them. This means communicating with prospective customers via different digital platforms and keeping them up-to-date on the latest news and products.
To engage efficiently with customers, marketers must consider the tools available to them. Platforms like HubSpot offer features like engagement rings that notify users when a new message has been sent to them. Similarly, many social media platforms provide analytics that allow marketers to track the success of their posts.
The importance of measuring the success of your content strategy cannot be overstated. It helps you identify which channels are performing well and which need to be tweaked or replaced with new content types and formats.
Converting Visitors into Leads
After attracting and engaging with customers, marketers can follow up by converting them into leads. This entails nurturing these leads until they are ready to become paying customers or fans. It typically involves following up with leads via email, setting up automated sales campaigns on email and social media, and measuring the success of these campaigns.
This final stage is called nurturing leads because marketers want to convert web traffic into engaged and active users. This means that they want to encourage these individuals to perform specific actions using their websites or social media accounts. These actions range from simply signing up for email updates to buying a product to sharing a website with a friend.
With so much focus on nurturing leads, it’s important to set a regular schedule for converting these traffic into paying customers and fans. This can be challenging when you’re a small business or individual working remotely. However, using software tools like HubSpot can help. This marketing automation tool helps businesses and individuals grow their email lists, launch compelling campaigns, and track the performance of each campaign. Using these tools and having a regular review of the performance of each campaign gives businesses and individuals the confidence to continue pursuing growth.
Getting started with digital marketing is easy. You just have to decide which channels you will use to reach your audience and set up automated campaigns on these platforms.