Online Marketing 14623: What’s Your #1 Online Marketing Goal?

You’ve picked a cool name and you’ve decided to take on the internet by storm. You’ve got a killer product and you know your target audience wants it. You’ve launched your site and you’re pleased with its popularity. Then one day, nothing happens. No sign of life. You check the stats and your heart sinks. You’ve been hacked. Someone has found a gap in your security and is using your website to post spammy links and trash your content.

That’s when you realize your #1 online marketing goal has been put at risk. Luckily, there are ways to secure your site and get back on track. When you’re aware of the different threats facing your brand, you can be better prepared to combat them. In this article, we’ll run down some of the more common security breaches and the risks they pose to your business.

Hacks And Attacks From Around The World

Every day, cybercriminals are searching for loopholes in security to get the easy money. They’ll infect your website with malware in the hopes that you’ll purchase a product or service from them. If they can trick you into revealing your login credentials or financial information, they’ll have abetter chance of stealing from you.

Even worse, the cybercriminals behind these attacks are becoming more sophisticated. They may infect your site with a virus that hides in fake news articles or tempting offers that manipulate consumers into clicking on dangerous links.

With more people turning to the internet for news, opinions and product information, it’s more important than ever to keep your digital doors locked. In 2020 alone, there were over 1.1 billion cyberattacks per day.

Malvertising

Malvertising occurs when a hacker attempts to trick you into visiting a malicious website in order to infect your device with malware. While this may seem overly dramatic, in November 2019 alone, malicious ads were clicked on over 200 million times.

Malvertising is a significant threat to your online business. Not only can it infect your device with malware, it can even allow the attacker to control your content. If someone gets access to your account, they can post links to any website they want without your permission. In many cases, this can lead to costly legal issues. To protect yourself from this type of theft, use two-factor authentication whenever possible and make sure your wifi network is secure.

Phishing And Vishing

Phishing and vishing are similar in the way they work, but they present themselves in a more modern way. With phishing, the bad guy emails you pretending to be a trustworthy business or individual. They may ask you to log in to your account or verify some information about yourself. They may even offer you a free gift or special discount if you do as they ask.

Vishing is when the hacker calls you out of the blue, either on the phone or via text message, and pretends to be a trustworthy business or individual. They may offer you a free gift or discount, but their goal is to trick you into divulging personal or financial information.

In both cases, you’ve been fooled into revealing information that you shouldn’t have given out. To prevent this, make sure you always trust your instincts and never give out personal or financial information over the phone or via text message — even if it’s come directly from a trusted source. If you ever feel like you’re being pressured into revealing information, it’s a good idea to discontinue the conversation right away.

SQL Injection

SQL injection occurs when a hacker uses code that tricks a database into giving out information. For example, if you visit a shady website that contains a form where you enter your social security number, the hacker may trick your database into revealing your account information. They’ll do this by inserting a piece of code that contains the words “select * from users where id=1” into your form.

This is a dangerous vulnerability and one to be weary of. Make sure that all links on your site are checked for safety and that you’re not revealing any personal or financial information via forms on your site.

XSS

Cross-site scripting occurs when a hacker uses code that tricks a website into displaying information from another site. For example, if you visit a shady website that contains a piece of JavaScript code, the hacker may trick your browser into displaying pornographic ads or even worse, malware.

While this may seem far-fetched, in 2019 alone, there were over 500 million insecure websites affected by cross-site scripting.

If you ever find yourself on a questionable site, you can be sure that you’re vulnerable to cross-site scripting attacks. It’s best to take the necessary steps to secure your device — especially if you use public internet connections or wifi at coffee shops.

DDoS

A distributed denial of service occurs when a hacker floods your device with useless traffic. This may prevent you from accessing the site you’re trying to reach, or it could do the opposite and make your device unreachable entirely. The best way to defend against these attacks is to utilize a VPN before you log in to any site. In addition, make sure that your internet service provider isn’t blocking traffic to helpful websites. If they are, you’ll have to switch providers. A VPN also makes it much more difficult for attackers to steal your personal information. If you’re ever visited by a hacker, they’ll have a much harder time accessing your account without your express permission — even if they manage to get through your encryption.

Website Hacking

Website hacking occurs when a hacker alters your website or stores cookies on your device without your consent. In most cases, this means that your site will be visible to the general public. If you have a popular blog that you don’t want anyone to find, you can prevent them from doing so by setting your blog’s privacy settings to private. You can use special tools to keep track of where your website visitors have come from, how long they stay on your site and what devices they use to access it.

Website hacking is a significant threat to your online business. Not only can an attacker steal your personal information, but they can even use your site to post spam or launch malware-infested websites.

Rogue Apps

Rogue apps occur when a hacker creates a mobile application that performs malicious actions on your behalf without your permission. These apps may steal your personal information, send spam or pose as a game to trick you into giving them access to your device’s camera.

There are ways to prevent rogue apps from accessing your personal information, but it’s best to be aware of the risks and take the necessary steps to protect yourself. Make sure you always install apps from reputable sources and that you only allow trusted apps to access your device’s camera.

Email Hacking

Email hacking occurs when a hacker makes unauthorized use of your email account. They may send spam, use your email to spread malware or even attempt to get you to click on a link to a malicious website.

Email hacking is another significant threat to your business. Not only can an attacker steal your personal information, but they can even use your emails to spread malware or commit scams. In order to protect yourself from email hacking, never, ever click on a link in an email — even if it’s come from an “old friend” you’ve never met before.

The internet can be a dangerous place, and knowing how to secure your online business is becoming more important by the day. Keeping your digital doors locked requires a bit of tech savvy and common sense, but it’s never easy to be aware of the dangers lurking around every corner. With the right tools and a little bit of effort, you can keep your business secure and enjoy the benefits of the internet — without having to worry about the risks.