The world of digital marketing is changing. Gone are the days when marketing managers sat in front of a dusty television set, pitching traditional ads at a captive audience.
With the rise of social media and digital marketing, savvy marketers are now reaching customers where they are, when they’re most likely to buy.
Traditional marketing is still very much alive and well. In fact, according to HubSpot Blogs statistics, 43% of blog articles focus on marketing, while 27% cover topics like sales and management. But just because marketing is keeping up with the times, it doesn’t mean it’s easy.
Here, we’ll explore the changing landscape of digital marketing and how to best position your business for the digital age.
The Rise Of Online Marketplaces
If you’re looking to enter the world of online marketing, it’s essential to understand the basics of e-commerce. These platforms allow business to market their products directly to consumers, without the need for a middleman.
Marketplaces like Shopify, WooCommerce, and others provide the functions necessary to run an online store, including inventory management, shipping and order fulfillment, and payment processing.
The great thing about marketplaces is they are incredibly user-friendly; the average user doesn’t need training to be able to get their site up and running. Essentially, if you can use Shopify, you can launch an online store in minutes and start selling your products.
Why Are Customers Flocking To Online Marketplaces?
It’s not hard to see why customers are turning to online marketplaces to find the products they want.
While it’s still a bit far-fetched to believe that all marketing will become digital, many businesses have realised the benefits that digital marketing can bring.
Thanks to the rise of social media and online marketplaces, customers now have the power to discover brands and products they love and then share their passion with their friends. Moreover, platforms like Shopify make it easy for customers to research your products before buying, creating a 360-degree view of your business.
When it comes to purchasing a product or service online, most people don’t have the time to do extensive research or read reviews. That’s where the power of marketing comes in. By reaching out to potential customers via social media, you can create a buzz about your brand or product, while also demonstrating the quality and value of your offering.
The Rise Of Online Marketplaces Means The End Of Search Engine Optimisation
Search engine optimisation (SEO) used to be the primary method of attracting potential customers to your brand or product.
With each new Google algorithm update, the ranking of websites changes, and so can your business’s placement on search results. But, as search engines become more personal, it is now possible to target the right audience, regardless of their location.
Thanks to the power of digital marketing, including SEO, you can now take your business to the world, without leaving the comfort of your home. With the right content strategies and social media campaigns, your business can be found by those looking for exactly what you offer.
Another way brand awareness and exposure can be increased is via email marketing. This is where you send out regular newsletters to past customers. It’s a great way to stay in touch and let them know about new products or exclusive offers.
But despite its effectiveness, email marketing is a tricky business. You’ll want to avoid sending spam messages and ensure you’re using a reputable email service. You can also implement automated emailing sequences to make the process easier and more efficient.
Increased Brand Awareness
With every new algorithm update from Google and other search engines, it’s important to review your digital marketing efforts and see how they are performing.
If you’re not seeing the results you expect, it’s time for an audit. Reviewing the marketing channels you use, analysing traffic, and reworking your strategy is an essential part of digital marketing. This applies equally to SEO, PPC (pay-per-click), and social media.
The Importance Of Creating A Buzz
In the world of digital marketing, a buzz is defined as “a fast-moving wave of interest in a product or service among media and potential customers”.
To create a buzz, you need to have a look at the key marketing components, including your website, social media, and content strategy. To make sure you’re creating the right kind of buzz, measure the trends and key phrases you focus on, as well as the content you create and the platforms you use. Once you have a clear picture of the type of buzz your business is creating, you can identify areas for improvement.
How Do You Measure The Success Of Your Digital Marketing Strategy?
Measuring the success of your digital marketing strategy is a lot easier said than done. It’s not enough to look at the number of website visitors or social media followers you have.
You’ll also want to look at the types of users you’re attracting to your platforms. If you’re not getting the results you expect, review the demographics, behaviour, and other factors that make up your ideal customer. From there, you can figure out what’s going wrong and make necessary adjustments.
To track the success of your digital marketing strategy, you can use Google Analytics, a free tool that provides website traffic data, along with other invaluable marketing metrics. For a more robust tool, try HubSpot’s digital analytics platform.
A website is only as good as its SEO. Without a decent amount of organic traffic, your website won’t be found when customers search for the products or services you offer. SEO is a combination of strategies designed to enhance the discoverability of a website on Google search results, along with social media and other platforms.
The future of digital marketing is very much in the hands of consumers. Thanks to the rise of social media and online marketplaces, customers now have the power to discover brands and products they love and then share their passion with their friends.