How to Use Magnetic Marketing to Grow Your Business

Who doesn’t like free stuff? Amazon Prime members get all the perks of being a member of the elite club, including free 2-day shipping on certain items and access to the entire Amazon Prime video library. The catch is that you have to remember to look for and utilize the special offers. That’s a lot of pressure, especially if you’re already overwhelmed with work.

I feel your pain. Ambitious entrepreneurs look to grow their business using every tool at their disposal, including online marketing. In today’s world, it’s hard to know where to start when it comes to digital marketing. You’ve got blogs, websites, podcasts, and all kinds of digital marketing tools available to you. Which one should you use? How do you figure out what works and what doesn’t?

The answer is simple: Use all of them. Combining online campaigns across different platforms is the best way to ensure your target audience sees your message and takes action. In today’s world, marketing is about relationships. You’re not just one person sending out one-way messages to another. Now is the time to build relationships with your audience, form communities, and encourage dialogue.

Why? Let’s assume you’ve decided to start a business that provides pet sitting services. You’ve decided to get into the business because you love animals and want to be able to help them find good homes. You decide to become a pet sitting service because, quite honestly, it’s the next logical step for you to take. After all, you’re already taking care of other people’s pets. Why not try and make some money from it?

You begin by setting up home offices in strategic locations around the city. You want to be easily accessible to your clients, but you don’t want to lose touch with nature. After all, you want to make sure your animals are comfortable and content.

You begin by brainstorming locations that you think would be good for your business. Maybe you decide to set up shop in the downtown area, because that’s where most of your clients are likely to be. Or, perhaps, you think a small town near the coast would be a good fit. You might even decide to try and partner with a local animal shelter or rescue group to get access to small-town dogs and cats who would otherwise have a harder time getting adopted.

For the purposes of this example, let’s say you’ve decided to start a business that provides luxury pet sitting services. Your target audience is likely to be wealthy individuals or families who can pay for top-notch care. You want to make sure that they’re treated to an exceptional level of service. So, you begin by creating a luxury pet sitting website. You then use this as a platform to distribute pet sitting flyers and ads on social media channels such as LinkedIn and Facebook.

Through careful planning and research, you’ve determined that ads on LinkedIn are highly effective. The key is to focus on high-quality, detailed ads that make a very specific appeal to your target audience. Maybe you’ve even gotten in touch with potential clients and gained their trust. Now, you’re able to provide them with top-notch pet care and gain referrals for future business.

What if you’re still unsure of what digital marketing strategy will work best for you? Don’t worry. Take some time to think about what you want your business to stand for. Are you an upscale dog food business that wants to connect with wealthy pet owners? Or, perhaps you just want to be your own boss and work your own schedule?

It’s a common question among business owners. How do you define success? Is it making a profit? Attracting a certain number of customers? Growing your brand’s social media presence?

All of those things matter when it comes to determining your business’ overall success. However, there is one thing you shouldn’t be thinking about. That is, the traditional notion of success that hinges on making a lot of money. Instead, you need to ask yourself, “How do I want my business to be perceived?”

If you want to grow your business using digital marketing, you have to be able to answer that question. Only then can you begin to create a digital marketing strategy that will help you achieve your goals.